Sanjeev Saini has over 7 years of experience in marketing roles across diverse industries. He holds an MBA in HR and Marketing and has strong skills in brand management, activations, vendor management, events, visual merchandising, and team leadership. Currently he is a Regional Manager for Videocon Mobiles where he manages both above-the-line and below-the-line marketing activities across multiple states. Previously he held marketing roles at HCL Infosystems, Sharp Business Systems, and PE Electronics where he was responsible for planning and executing marketing campaigns. He has a proven track record of achieving sales targets and increasing brand visibility.
• A proven visionary and strategic sales leader with 15 years of experience an alumnus of IIM LUCKNOW that translates business strategies into maximum profits commensurate with the best interest of organization, customers and team . Oversee all sales and business development functions including new product rollouts, customer relationship development,Key account Management, Client acquisition, distributor and vendor management; provide cross functional team training, coaching and mentoring. Tenacious in building new business, securing customer loyalty and forging strong relationship with external business partners. Expertise in customer related awareness programs, Event Management and Corporate Communications, Logistics management, Budgeting, Retail management, below the line activities, Conducting programs to increase market penetration. Possess analytical skills and problem solving abilities, generate alternatives and Fall-back plans wherever necessary, and implementation after proper evaluation. Train, motivate and develop teams of professionals through interactive communication process (360º) and periodic appraisals
• A proven visionary and strategic sales leader with 15 years of experience an alumnus of IIM LUCKNOW that translates business strategies into maximum profits commensurate with the best interest of organization, customers and team . Oversee all sales and business development functions including new product rollouts, customer relationship development,Key account Management, Client acquisition, distributor and vendor management; provide cross functional team training, coaching and mentoring. Tenacious in building new business, securing customer loyalty and forging strong relationship with external business partners. Expertise in customer related awareness programs, Event Management and Corporate Communications, Logistics management, Budgeting, Retail management, below the line activities, Conducting programs to increase market penetration. Possess analytical skills and problem solving abilities, generate alternatives and Fall-back plans wherever necessary, and implementation after proper evaluation. Train, motivate and develop teams of professionals through interactive communication process (360º) and periodic appraisals
Over a decade of exp. in Business Development, Operations and leading large teams in the Education space. Joining at the start-up stage and scaling up is my forte & I thrive on challenges. Education is a great leveler & my goal is to make gen next as job ready as possible.
Specialties Sales, Operation, Competitive Analysis, Franchising, Marketing, Brand Building by designing brand campaigns, BTL & ATL marketing activities, Managing & Mentoring a killer sales force to maximize revenue generation for the company.
In today's competitive world I believe that your company is looking for someone who is Smart, Focused, Team Player, Goal-Oriented, has a positive Attitude, Creative and can work under pressure. Please consider me as an applicant for any position that fits to my experience.
I'm currently working as Regional Head –West in K-12 Digital Class Division (Maharashtra & Gujarat). Prior to I worked in Organization like NIIT, Aptech, Everonn & Apollo Educ.
Thank you and I am looking forward for right opportunity in city like Mumbai, Bangalore, Delhi, or Pune.
Request to check my profile and if Suitable for any position in your organization.
VISION OF MY CAREER
‘Always to be a leader for creativity, exceeding customer expectations, innovation and service excellence’
MISSION OF MY CAREER
‘Always produce creativity and innovativeness and expand the frontiers of business arena for the betterment of society and nation’
VALUE OF MY CAREER
‘To break existing boundaries, to exceed expectation at every opportunity, to constantly and value, to be outstanding, to pursue excellent and to set high standard’
Over a decade of exp. in Business Development, Operations and leading large teams in the Education space. Joining at the start-up stage and scaling up is my forte & I thrive on challenges. Education is a great leveler & my goal is to make gen next as job ready as possible.
Specialties Sales, Operation, Competitive Analysis, Franchising, Marketing, Brand Building by designing brand campaigns, BTL & ATL marketing activities, Managing & Mentoring a killer sales force to maximize revenue generation for the company.
In today's competitive world I believe that your company is looking for someone who is Smart, Focused, Team Player, Goal-Oriented, has a positive Attitude, Creative and can work under pressure. Please consider me as an applicant for any position that fits to my experience.
I'm currently working as Regional Head –West in K-12 Digital Class Division (Maharashtra & Gujarat). Prior to I worked in Organization like NIIT, Aptech, Everonn & Apollo Educ.
Thank you and I am looking forward for right opportunity in city like Mumbai, Bangalore, Delhi, or Pune.
Request to check my profile and if Suitable for any position in your organization.
VISION OF MY CAREER
‘Always to be a leader for creativity, exceeding customer expectations, innovation and service excellence’
MISSION OF MY CAREER
‘Always produce creativity and innovativeness and expand the frontiers of business arena for the betterment of society and nation’
VALUE OF MY CAREER
‘To break existing boundaries, to exceed expectation at every opportunity, to constantly and value, to be outstanding, to pursue excellent and to set high standard’
I would take this opportunity to introduce myself. I am Shrikanth N, Assistant manager – Marketing ACT Fibernet fastest growing ISP in the Country.
As ACT’s Marketing team since 2012, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, networking, leading campaign, customer segmentation/profiling, as well as Customer Relationship Management.
Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Implementation of market and outlet coverage plans
• Adherence to fixed call frequency for self and customer groups
• Infrastructure as per plan
• Visible availability
• Ensure freshness as per norms
• Cost effective order capture and efficient delivery systems
1. Sanjeev Saini
9650506155, 9650933882
sanjeev_saini1984@live.com
PROFILE SUMMARY:
MBA in HR & Marketing with 7+ years of experience as a marketing professional in diverse industries and
qualified marketing skills like
• Brand Management
• BTL & ATL activation
• Vendor Management
• Event Management
• Visual Merchandising
• Team Management
Also recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while
directing Marketing activities with high Confidence level, creativity.
EXPERIENCE
Current Employer
Regional Manager- Marketing (ATL &BTL) – Videocon Mobiles
Duration: July 2016 – Till Date
Key Responsibilities:
• Regional Marketing Manager managing –BTL & ATL activities for Delhi, UP West & Uttrakhand.
• Marketing Budget: Preparing marketing calendar and ensuring the activities conducted in the allocated budgets.
• Vendor Management : Empanelment, Co-ordination & Payments
• ATL Marketing: Planning of ATL Activities with close coordination HO team and implement the same in Market
(OOH, Print, and FM Etc).
• Hard Merchandising: Signage- GSB/ FL/NLB / ACP, SAV on SB, Vinyl, Standee, One way Vision etc.
• Soft Merchandising: Danglers, Floor Vinyl, Bunting, Wobblers, Posters, Stickers, Shelf talker, dummy boxes,
product brochures, leaflets, Daily sales book, carry bags etc.
• Marketing Support for New Store/ Channel Partner Opening.
• Planning POS allocation and distribution among Business units depending on their monthly turnovers and further
executing and utilizing them in a productive way.
• Regular Co-ordination with Supply chain team for smooth & timely dispatch and delivery of POSM material at
various branches.
• Co-ordination with the creative team & adhering the timelines.
• Preparing MIS and other activity report for monthly reviews.
• Responsible to ensure perfect execution of all the strategic marketing plans and streamlining all the promotional
activities to develop the business.
PREVIOUS EMPLOYER:
Branch Marketing Manager (UP West & Uttaranchal) - HCL INFOSYSTEMS LTD
Duration: 2 Years & 6 Months (30 December 2013 to 20 June 2016)
Key Responsibilities:
• Responsibility for executing marketing activities across Sales Channel.
• Will be responsible for key marketing initiatives for a geographical sales territory managing and coordinating all
marketing activities.
• Act as an interface between the sales and LO marketing team.
• New Product Launch and GTM.
Retail rollouts (Brand Microsoft / Nokia):
• Execute Marketing activity calendar for designated channel.
• Visual merchandising, planogram consistency.
• Drive VINO for the designated channel in the region. (Visibility Index on Nokia Outlet).
1
2. • Vendor management – manages teams of BTL agencies, merchandisers, vendors for GSB, store branding, store
deployment, POSM etc
• Competitive tracking, analysis and planning.
Zonal Marketing Coordinator (Punjab), Sharp Business systems (INDIA) Limited
Duration: 6 Months (17 June 2013 to 20Dec 2013)
Key Responsibilities:
• Planning and execution of all the Branch ATL & BTL (Below the Line Promotion) activities.
• Execute Marketing activity calendar for designated channel.
• Visual merchandising, planogram consistency.
• Synchronization between ATL and BTL activities.
• BTL Budget control.
• Major role is to manage and improve the BRAND IMAGE of the company.
• Branch media planning and execution.
• Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and
POP)
• New Showroom Make over includes Display Walls, in shop Branding etc.
• In shop & Outdoor Branding
Senior Executive Marketing (Punjab), PE Electronics Ltd (Brand- Philips & Electrolux)
Duration: 2 Years (15 Feb 2011 to 31 March 2013)
Key Responsibilities:
• Planning and execution of all the Branch ATL & BTL (Below the Line Promotion) activities.
• Execute Marketing activity calendar for designated channel.
• Visual merchandising, planogram consistency.
• Synchronization between ATL and BTL activities.
• BTL Budget control.
• Major role is to manage and improve the BRAND IMAGE of the company.
• Branch media planning and execution.
• Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and
POP)
• New Showroom Make over includes Display Walls, in shop Branding etc.
• In shop & Outdoor Branding
Activation Officer (Punjab), MIRC Limited, Punjab
Duration :2 Years (1st March 2009 to 14 Feb 2011)
Key Responsibilities:
Product and Brand Management:
• Planning and execution of all the Branch ATL & BTL activities.
• Synchronization between ATL and BTL activities,BTL Budget control.
• Major role is to manage and improve the BRAND IMAGE of the company.
• Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and
POP)
• New Showroom Make over includes Display Walls, in shop Branding etc.
• In shop & Outdoor Branding.
• Conceptualization for brand positioning and related communication.
• Support implementation of all Level Marketing programs.
• Spearheading Market Research for understanding consumer perception, market trends, product acceptance &
performance.
Branch Communications
• Planning and managing all internal & external corporate communications activities.
• Agency management: Creative development and approvals. Coordinating with agencies for quality, matter,
2
3. visuals, costing, timely production etc.
• Track and alert status of budgets closely - sanctioned v/s actual spends.
• Responsible for Promotional material / Supplier Liaising - POS and Merchandising.
ACHIEVEMENTS
• UP-WEST branch achieved 100% sales target with the help of 10X program which was run in Feb, March & April
in 2014.
• Awarded as best Marketing Manager in November 2014 for increasing Nokia brand Visibility (VINO).
• Awarded Silver applaud in Q1 FY’15
• Installed 500 GSB at time Project Jupiter (Microsoft change over).
• Participated in Kullu Dussehra Mella in October 2015 were we sold 150 Microsoft Lumia in 7 days which were
having ASP of Rs 7000.
• Installed 30 FOC sites in UPWEST to increase Lumia 535 Visibility.
• Participated in Various Trade fairs but one most successful was CII which held in Chandigarh in 2009 where we
sold 500 units of ONIDA AC.
EDUCATION
MBA (HR & Marketing) Punjab Technical University (2006 – 2008) Regular
B.Com Osmania University (2003 – 2005) Regular
PROJECTS UNDERTAKEN
Company : Kotak Mahindra Life Insurance
Title : To study the market potential for life insurance.
Location : Jalandhar
Duration : Feb-15 -31st
August 07.
Description : Market research on life Insurance in Jalandhar.
Learning’s : Finding and analyzing the differentiation given to customers by competitor.
Date: Sign:
3