Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Facebook For Good<br />
“<br />Give people the power to share and make the world more open and connected.<br />”<br />-Facebook’s mission<br />
500 Million Users<br />
clothing designer<br />restaurant<br />favorite cereal<br />roommate<br />best friend<br />tv show<br />teammate<br />mom<...
Partnering in the Social World<br />
Our Philosophy<br />1.<br />You’re all our partners.<br />v<br />2.<br />We can have the most impact by building free tool...
Make your Page Successful<br />
Create a Voice<br />
CREATEa VOICE<br />Be personal & educational<br />
Program your Page<br />
Use themes to plan content<br />
Create Exclusive Content & Programs<br />
Create things just for Facebook<br />
Use Visuals<br />
Photos are more compelling than text<br />
Push & Pull<br />
Create conversations<br />
Make Supporters the Stars<br />
Recognize contributions<br />
Engage Other Groups and Orgs<br />
Tap into other communities<br />
Get Creative with Facebook Features<br />
Use new features and functionality<br />
Know your Supporters<br />
Use Insights to guide decisions<br />
 Market your Facebook Presence<br />
Let supporters know you have a <br />Facebook presence<br />
http://facebook.com/nonprofits<br />
Thank You!<br />
Upcoming SlideShare
Loading in …5
×

Facebook Basics: Top 10 Tips for Nonprofits Charles Porch, Consumer Marketing Strategy, Facebook

2,378 views

Published on

Hear best practices and pitfalls to avoid right from the horse’s mouth. How can you create a successful presence on Facebook, what are some of the new and innovative uses of this key platform, and what’s the scoop with Facebook’s new nonprofit resource center?

Published in: Technology
  • Be the first to comment

Facebook Basics: Top 10 Tips for Nonprofits Charles Porch, Consumer Marketing Strategy, Facebook

  1. 1. Facebook For Good<br />
  2. 2. “<br />Give people the power to share and make the world more open and connected.<br />”<br />-Facebook’s mission<br />
  3. 3. 500 Million Users<br />
  4. 4. clothing designer<br />restaurant<br />favorite cereal<br />roommate<br />best friend<br />tv show<br />teammate<br />mom<br />brother<br />celebrity<br />tv show<br />coffee shop<br />girlfriend<br />favorite band<br />co-worker<br />Product Vision<br />clothing designer<br />restaurant<br />favorite cereal<br />roommate<br />best friend<br />tv show<br />teammate<br />mom<br />brother<br />dad<br />dad<br />celebrity<br />favorite beer<br />sister<br />girlfriend<br />favorite band<br />co-worker<br />
  5. 5. Partnering in the Social World<br />
  6. 6. Our Philosophy<br />1.<br />You’re all our partners.<br />v<br />2.<br />We can have the most impact by building free tools that anyone can use.<br />3.<br />It’s all about education.<br />
  7. 7. Make your Page Successful<br />
  8. 8. Create a Voice<br />
  9. 9. CREATEa VOICE<br />Be personal & educational<br />
  10. 10. Program your Page<br />
  11. 11. Use themes to plan content<br />
  12. 12. Create Exclusive Content & Programs<br />
  13. 13. Create things just for Facebook<br />
  14. 14. Use Visuals<br />
  15. 15. Photos are more compelling than text<br />
  16. 16. Push & Pull<br />
  17. 17. Create conversations<br />
  18. 18. Make Supporters the Stars<br />
  19. 19. Recognize contributions<br />
  20. 20. Engage Other Groups and Orgs<br />
  21. 21. Tap into other communities<br />
  22. 22. Get Creative with Facebook Features<br />
  23. 23. Use new features and functionality<br />
  24. 24. Know your Supporters<br />
  25. 25. Use Insights to guide decisions<br />
  26. 26. Market your Facebook Presence<br />
  27. 27. Let supporters know you have a <br />Facebook presence<br />
  28. 28. http://facebook.com/nonprofits<br />
  29. 29. Thank You!<br />

×