The document discusses how podcasting can be used to build community. It recommends putting people and the audience first by starting with social media to build a following. It emphasizes conversing with listeners by asking questions and listening to feedback to determine influencers. The document also suggests creating ambassador programs, Facebook groups, and using Slack to further engage the community and leverage user-generated content. The goal is to take time to create relationships and a sense of community around the podcast.

1. Podcasting To Build Community
#SMSSummit@CBarrows | @WhyISocial

2. @CBarrows
Who Am I?
#SMSSummit

3. #SMSSummit
What is “Why I Social”
• Launched January 2015
• Inspired by the Nerdist Podcast
• Focuses on CONVERSATION
Social Links
• Twitter: @WhyISocial
• Facebook /WhyISocial
Graphic by Cody Stevenson
- CEO/Founder - Fifty 2 Creative
- Podcast alum

4. #SMSSummit
So Why Podcasting?

5. #SMSSummit
The Rise of the Podcast
Flickr User: LMicrofono

6. #SMSSummit
Consumable
Flickr User: skolmann

7. #SMSSummit
Relevant

8. #SMSSummit
Targeted Exposure
Flickr User: IceManPhotos

9. What’s Your Story?
Flickr User: nirufe #SMSSummit

10. #SMSSummit
Podcast Needs
Flickr User: nirufe
- Purpose or mission statement
- Format
- Schedule
- Short and long-term plan
- Goal

11. Creating
Community
Flickr User: evamaria_n #SMSSummit

12. Flickr User: evamaria_n
…Takes Time
Flickr User: Toni_VC #SMSSummit

13. Flickr User: JuliaRowe
Getting Started:
Put People (Community) First
^^ your audience knows this
#SMSSummit

14. Flickr User: leweb3
The Audience First Approach
#SMSSummit

15. #SMSSummitFlickr User: MKHMarketing
Start With Social

16. #SMSSummitFlickr User: benmciver
Don’t wander - lead w/ purpose!

17. The Power of “Hello”
Flickr User: wonderferret #SMSSummit

18. #SMSSummitTwitter: @WhyISocial, @BrandBoostcast
Converse

19. Flickr User: Jarbo
Ask Questions
#SMSSummit

20. Listen for Feedback
Flickr User: AlanLevine #SMSSummit

21. #SMSSummitGraphic: Zoomph
Determine Influencers

22. #SMSSummitGraphic: Zoomph
Listen!

23. #SMSSummit
Reward influencers with
surprise and delight
Credit: BBC - Doctor Who

24. #SMSSummitFlickr User: wespeck
Create Content W/ Your Listeners

25. Fan-Focused Shows
#SMSSummit

26. Guest or Topic RequestsShow You Hear Them
#SMSSummit

27. Flicker User: brainsonic
Feature Power Listeners
#SMSSummit

28. #SMSSummit
Create an Ambassador Program
@CKardos
@Cait_Waters
@Brents47

29. #SMSSummit
Community Tools
Facebook Group
Slack Community

30. #SMSSummit
Utilizing Slack and FB Groups
• Provides ambassadors with direct access to
one another promoting additional collaboration
Value
• Enables accessibility of content (both yours
and ambassadors)
• Offers opportunity to expand reach of podcast
and expand community through word of mouth

31. #SMSSummit
Breaking Down Slack Usage
• EPISODES, GRAPHICS and PREVIEWS provide ambassadors
quick links to latest content.
• SHAREYOURSTUFF allows easy way for ambassadors to share
what they’re working on. This provides additional content for
social accounts AND allows ambassadors to get to know one
another better.
• SUGGESTEDGUESTS allows ambassadors to help shape the show.
• WATERCOOLER is a place to shoot the breeze and have open
conversation amongst all ambassadors and host.
• TWEETS is a place where all @WhyISocial Tweets are shown for
easy sharing and future reference.

32. #SMSSummit
Leverage User-Generated Content
Provides ambassador ROI
Demonstrates investment
in community
Puts #PeopleFirst
End Results

33. #SMSSummit
“Relationships are like muscle
tissue…”

34. #SMSSummit
Let’s Converse!
@CBarrows @WhyISocial
WhyISocial@gmail.comCBarrows@gmail.com