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Social Media for Non Profits


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Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.

Published in: Self Improvement
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Social Media for Non Profits

  1. 1. Extend Your Online Footprint Social Media Tactics for Non Profit Organizations  
  2. 2. What’s in Your Communications Toolbox?
  3. 3. Today’s Diverse Tools <ul><li>Public Relations: Media Relations </li></ul><ul><li>Paid Advertising: Ads, Direct Mail, Newsletters </li></ul><ul><li>Tapping BOD, members, existing audiences </li></ul><ul><li>Website, Blog </li></ul><ul><li>E-mail marketing </li></ul><ul><li>Facebook, Twitter and other social media platforms </li></ul><ul><li>YouTube and other video options </li></ul><ul><li>Phone Trees </li></ul><ul><li>Texting </li></ul><ul><li>In Person Events </li></ul><ul><li>Mobile applications </li></ul>
  4. 4. Where are you? *Nonprofit Social Network Benchmark Report, Nonprofit Technology Network
  5. 5. Core Principles <ul><li>Content Control – take control of your message and how its distributed. </li></ul><ul><li>Connect the Dots – make sure all your information is integrated, consistent and clear. </li></ul><ul><li>Wear Your Personality – don’t be a corporate entity – be a passionate “people” with a goal. BUILD A BRAND AND STICK TO IT. </li></ul>
  6. 6. Content <ul><li>Website – improve search engine rankings </li></ul><ul><li>Email – engage supporters, improve open rates </li></ul><ul><li>Social Media – conversation starters </li></ul><ul><li>Print – be the editor of your story; design the brand </li></ul><ul><li>Media Relations – pitch reporters with new angles </li></ul><ul><li>PACKAGING is very important </li></ul>
  7. 7. <ul><li>Is Social Media a Fad? </li></ul>Social Media Revolution2 (Refresh)
  8. 9. <ul><li>facebook </li></ul>
  9. 10. No discounting it – facebook is powerful. <ul><li>Internet users spend more time on facebook than any </li></ul><ul><li>other website </li></ul>
  10. 11. Don’t use a “Group” for your nonprofit, use a PAGE
  11. 12. Ask for the LIKES <ul><li>Ask followers to like your update and improve engagement: just added new pics to our gallery, like it if you find yourself! </li></ul><ul><li>Ask yes or no questions </li></ul><ul><li>Don’t use the link box – they get fewer clicks </li></ul>
  12. 13. Video: Use the facebook uploader <ul><li>It automatically adds a “Like” button to your video. Linking to YouTube Videos won’t do this. </li></ul>
  13. 14. <ul><li>Use Landing Pages on facebook for events, premier activities, or special features </li></ul>
  14. 17. <ul><li>Use facebook Fan Page as a page to connect with organizations and supporters online. </li></ul><ul><ul><li>Upgrade to new facebook profile </li></ul></ul><ul><ul><li>Must be an Administrator of the page </li></ul></ul><ul><ul><li>Account “Use facebook” as a page to post on pages as an organization </li></ul></ul><ul><ul><li>Switch back to your personal page </li></ul></ul>
  15. 20. Advanced Search to find experts, expand networks, and build new partnerships Post a question and solicit feedback from subject matter experts and other non-profits Start a LinkedIn Group and encourage members to become an ambassador for you and build credibility on their profile for your organization
  16. 21. YouTube Nonprofit Program Capture the essence of your organization on YouTube. Tell your Story. Become a YouTube Nonprofit Partner
  17. 22. Premium branding and increased upload capabilities.
  18. 23. Drive Fundraising-incorporate a DONATE button.
  19. 24. Add a Call-To-Action overlay
  20. 25. Twitter
  21. 31. Connect with local Tweeters, by monitoring your key words and research using
  22. 37. Google for nonprofits Full list of Google products, many can be incorporated to help your overall goals.
  23. 38. Google Non Profit Program <ul><li>Google Non Profit : Google has a non-profit donation program called Google Grants. Google Grants is an in-kind donation program awarding free AdWords advertising to select charitable organizations. </li></ul><ul><li>Primarily support organizations sharing their philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. </li></ul><ul><li>Non-profits can receive up to $10K per month in free Google Ad words. The organization must be a 501 ©(3) and other restrictions apply. </li></ul><ul><li> </li></ul>
  24. 39. E-mail Marketing Delivers Use a free e-mail delivery system, such as MailChimp to connect with supporters.
  25. 41. <ul><li>CONTENT IS STILL KING! </li></ul><ul><li>Write subject line first – study tips for spam-filters </li></ul><ul><li>Keep to 350 words or less </li></ul><ul><li>Write in “chunks” </li></ul><ul><li>Consider the tone – make it friendly and warm </li></ul><ul><li>Use multiple calls to action </li></ul><ul><li>Personalize </li></ul><ul><li>Use quality art and images – watch copyrights </li></ul>
  26. 42. 5 Email Tactics Not to Forget Really Thank Your Supporters – not just a thank you but with info on how their support helps you. Encourage them to share – word of mouth and personal recommendations are the most powerful Get Feedback – Use polls, surveys, forms and other methods of feedback to show them you value their opinion. You can also elicit testimonials. Connect with social media – Share, ask for the like, and tell them what you’ll provide that is worth paying attention to. Link to your website – Link constituents to your site, and give them easy links back to important pages on your website like your events calendar, and donation page.
  27. 43. Use a free polling program to conduct research and gather information to repurpose for your cause.
  28. 44. Websites You Should Know Create a profile, start a fundraiser, ask for donations.
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  32. 48. Build custom facebook welcome pages and engage with your supporters via inexpensive application sites.
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