How to Create a Killer Facebook Campaign


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How to Create a Killer Facebook Campaign

  1. How to Create a KillerFacebook Campaign Presented by Darian Rodriguez Heyman & Ritu Sharma, Social Media for Nonprofits
  2. How this webinar works• A link to the slides and a recording will be sent after the webinar• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen• Use the hashtag #fgwebinar to tweet about this webinar
  3. Who is FirstGiving?
  4. Online Fundraising SolutionsPeer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
  5. 12 Cities. 3 Countries. 5,000
  6. Our Agenda•Creating a KillerFacebook Campaign •Facebook Pages •Facebook Insights •Community Manager Updates •Facebook Ads •Top Tips •Useful Resources
  7. Facebook Pages• Pages vs. Groups • Pages publish directly to newsfeed • Ability to analyze interaction via insights
  8. Facebook Pages• Make it unique• Engage in Dialogue with fans• Make good use of cover images
  9. Top Tips•Timing is Everything•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM
  10. Top Tips•Use an Editorial Calendar
  11. Top Tips•Ask Questions
  12. Top TipsEmbrace Rich Media•Photos & Videos•Videos < 3 Minutes•Photos Cropped/Tagged•Focus on Faces & PersonalStories
  13. Top Tips•Become a Content Curator Think 50/50
  14. Top Tips•Map Donations to Impact •Think Incrementally
  15. “People Don’t Give To You, They Give Through You”
  16. Top TipsThe Viral Equation: C+C+C=C
  17. Top Tips The Viral Equation:Compelling +Concise+Credible=Contagious
  18. Facebook Insights
  19. Facebook Insights
  20. Facebook Insights
  21. Facebook Insights
  22. Facebook Insights
  23. Facebook Community Manager UpdateSchedule posts Schedule icon
  24. Facebook Community Manager Update
  25. Facebook Community Manager Update
  26. Top Anti-Tips•Don’t useHootSuite/TweetDeck/etc. forFB•Don’t Link Twitter to FB•Avoid the Empty Store
  27. Facebook Ads1. Identify Your Goals • Website Traffic, Facebook Page Likes, or Event Registration • Ads to Facebook Page/Event Lists Friends Who Liked It
  28. Facebook Ads2. Target Your Audience•Age, Gender•Location, Education, & Language•Likes & Interests•Connections•Friends of Connections
  29. Facebook Ads
  30. Facebook Ads
  31. Facebook Ads3. Design Your Ad•Create Multiple Versions •Images, Copy, Headlines, Audience •Test, Test, Test! •Use FB “Ads Manager” to Update Ads & Not Go Stale
  32. Facebook Ads3. Design Your Ad•Ask Questions!•Use a Simple, Relevant Image •Headshots Are Great
  33. Facebook Ads3. Design Your Ad•Include Your Name & KeyInformation•Provide Clear Action•Highlight Benefits/Impact
  34. Facebook Ads
  35. Facebook Ads4. Manage Your Budget•Cost Per Click (Like) vs. CPM•Set Your Daily Budget•Set Your Bid Price •Within or Above Suggested Range
  36. Facebook Ads
  37. Facebook Ads5. Review & Refine•Use Ads Manager Reports &Metrics to Improve Campaigns•Learn About Your Audience: Age,Gender, & Location•Witness Impact of Changes
  38. RESOURCE REVIEW••••••••
  39. Thank You! @RituSharma1 @dheyman
  40. Connect with us in our Social Community!Facebook: Twitter: @FirstGiving FirstGiving Insights blog: Online Fundraising blog: @FirstGiving #fgwebinars
  41. Thank you!Interested in learning more about FirstGiving? Contact: Chris Collins (Eastern Territory) Email: Telephone: 617-542-0010 x. 4 Contact: Laura Reino (Western Territory) Email: Telephone: 505-508-5635 @FirstGiving #fgwebinars