FACEBOOK MARKETINGSUTIRAPAN SAKKAWATRA
QUESTIONS      How big is your Fan base?   And how about your customer? Have you ever bought Facebook ad?      Do you know...
FACEBOOK BECAME OUR LIVES.A Life On Facebook video
FACEBOOK GOES PUBLIC
FACEBOOK GOES PUBLIC
WORLD MAP                       Page           Brandwww.socialbakers.com
THAILAND SNAPSHOTwww.socialbakers.com
THAILAND SNAPSHOTwww.socialbakers.com
THAILAND SNAPSHOTwww.socialbakers.com
THAILAND  ❤❤   ❤FACEBOOK       www.faceblog.in.th
WHAT MAKE GREAT PAGES       GREAT?
COCA-COLA
CONTENTS RULE
CONTENTS RULE
CONTENTS RULE
SKITTLES
HUMAN TOUCH
HUMAN TOUCH
HUMAN TOUCH
VICTORIA’S SECRET
SEX SELLS
SEX SELLS
SEX SELLS
FACEBOOK IN A WEEK
DAY 1 - KNOW THEMOr take a look atAllFacebook’s The 100 Most Engaging Brands on FacebookHubSpot’s 20 Examples of Great Fac...
WHAT TO LOOK INTO
WHAT TO LOOK INTOLanding Page               Fan Engagement                                Post Quality
DAY 2 - BEST PRACTICE  Don’t sell. Do engage. Have sense of humour.
GENERAL RULES OF THUMB              1. Post Every Day2. Focus On Engagement And Brand Asset          3. Have A Call To Act...
AXE
DAY 3 - FACE & LOOK                            Page PositioningFan-Only Capability                      & Like Button Enha...
WELCOME PAGE APPS     www.wildfireapp.com     DIY, integrated website & other SM, dashboard     www.pagemodo.com     many b...
DAY 4 - CONTENT CALENDAR
PEAK OF THE DAY
DAY 5 - EDGE RANKRelevant           Popular           Timely           www.EdgeRankChecker.com
GET INTO ‘HI LIGHTED           STORIES’•   Don’t rely on only great content•   Best to ask a question - Do? What? not Why?...
DAY 6 - LEARN TO BUY AN AD • Target at potential customers before they search • Offer interaction Click, Like, RSVP, Ask o...
HOW IT WORKS
PROFILE BASED TARGETING             Structured Unstructured             •Location     •Activities             •Age/Birthda...
NOT THAT EXPENSIVE             7.50 Baht             3.50 Baht
DAY 7 - GAIN INSIGHTS
GO BEYOND FACEBOOK
SOCIAL PLUG-INS
SOCIAL PLUG-INSSocial Plugins let you see what your friends have liked, commentedon or shared on sites across the web.
SOCIAL PLUG-INS
HOW IT WORKS
OPEN GRAPH
OPEN GRAPH•   Connect Facebook with    3rd party websites, pages    & apps•   Express themselves for a    deeper experience
HOW ITWORKS
SPOTIFY•   Objective - Own ‘Listen    to Music’ and ‘Create a    Playlist’ on Social    Network•   How - When Spotify    u...
TRIPADVISOR•   Objective - Deliver a personalized and truly social travel planning    experience•   How - Reviews & Opinio...
KLM•   Objective - Improve more tangible aspects of travel experience•   How - Use Facebook profile to choose people who si...
TIMELINETimeline video
•Cover Photo•Chronicle•Brief Profile•Grouping•Status•Timeline•Recent Activity
Timeline andOpenGraphwill deeplyintegrate.
Israel Anti-Drug Campaign
WHY FACEBOOK WORKS• Get   the audience tuned in as a part of their lives• Let   them connect and share their thoughts• Cre...
AT THE END• Comfortable    way in talking to customers - pre & post sales• Better   traffic to website• More   sales channe...
THANK YOU & GOOD LUCK
 Facebook  Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร
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Facebook Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร

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Digital Marketing Summit 2012 โดย คุณสุธีรพันธ์ สักรวัตร

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Facebook Marketing กลยุทธ์การตลาดเปลี่ยนเพื่อนมาป็นแฟน โดย คุณสุธีรพันธ์ สักรวัตร

  1. 1. FACEBOOK MARKETINGSUTIRAPAN SAKKAWATRA
  2. 2. QUESTIONS How big is your Fan base? And how about your customer? Have you ever bought Facebook ad? Do you know EdgeRank?Have you ever seen your new Timeline?
  3. 3. FACEBOOK BECAME OUR LIVES.A Life On Facebook video
  4. 4. FACEBOOK GOES PUBLIC
  5. 5. FACEBOOK GOES PUBLIC
  6. 6. WORLD MAP Page Brandwww.socialbakers.com
  7. 7. THAILAND SNAPSHOTwww.socialbakers.com
  8. 8. THAILAND SNAPSHOTwww.socialbakers.com
  9. 9. THAILAND SNAPSHOTwww.socialbakers.com
  10. 10. THAILAND ❤❤ ❤FACEBOOK www.faceblog.in.th
  11. 11. WHAT MAKE GREAT PAGES GREAT?
  12. 12. COCA-COLA
  13. 13. CONTENTS RULE
  14. 14. CONTENTS RULE
  15. 15. CONTENTS RULE
  16. 16. SKITTLES
  17. 17. HUMAN TOUCH
  18. 18. HUMAN TOUCH
  19. 19. HUMAN TOUCH
  20. 20. VICTORIA’S SECRET
  21. 21. SEX SELLS
  22. 22. SEX SELLS
  23. 23. SEX SELLS
  24. 24. FACEBOOK IN A WEEK
  25. 25. DAY 1 - KNOW THEMOr take a look atAllFacebook’s The 100 Most Engaging Brands on FacebookHubSpot’s 20 Examples of Great Facebook PagesHubspot’s 7 Awesome B2B Facebook PagesJeff Bullas’ Top 10 Small Business Facebook Designs to Inspire You
  26. 26. WHAT TO LOOK INTO
  27. 27. WHAT TO LOOK INTOLanding Page Fan Engagement Post Quality
  28. 28. DAY 2 - BEST PRACTICE Don’t sell. Do engage. Have sense of humour.
  29. 29. GENERAL RULES OF THUMB 1. Post Every Day2. Focus On Engagement And Brand Asset 3. Have A Call To Action 4. Don’t Oversell Or Undersell 5. Make It Fun
  30. 30. AXE
  31. 31. DAY 3 - FACE & LOOK Page PositioningFan-Only Capability & Like Button Enhancement
  32. 32. WELCOME PAGE APPS www.wildfireapp.com DIY, integrated website & other SM, dashboard www.pagemodo.com many beautiful templates, easy for multiple images, easy to use www.tabsite.com drag and build with various tools on their web, multiple tab capability
  33. 33. DAY 4 - CONTENT CALENDAR
  34. 34. PEAK OF THE DAY
  35. 35. DAY 5 - EDGE RANKRelevant Popular Timely www.EdgeRankChecker.com
  36. 36. GET INTO ‘HI LIGHTED STORIES’• Don’t rely on only great content• Best to ask a question - Do? What? not Why?• Be short• One Hilighted story lasts hours
  37. 37. DAY 6 - LEARN TO BUY AN AD • Target at potential customers before they search • Offer interaction Click, Like, RSVP, Ask or Check-In • Integrate with Facebook experience
  38. 38. HOW IT WORKS
  39. 39. PROFILE BASED TARGETING Structured Unstructured •Location •Activities •Age/Birthday •Interests •Gender •Music •Education •TV •Workplace •Movies •Relationship •Books •Sexual •Groups Preference •Applications •Language •Connections •Status updates
  40. 40. NOT THAT EXPENSIVE 7.50 Baht 3.50 Baht
  41. 41. DAY 7 - GAIN INSIGHTS
  42. 42. GO BEYOND FACEBOOK
  43. 43. SOCIAL PLUG-INS
  44. 44. SOCIAL PLUG-INSSocial Plugins let you see what your friends have liked, commentedon or shared on sites across the web.
  45. 45. SOCIAL PLUG-INS
  46. 46. HOW IT WORKS
  47. 47. OPEN GRAPH
  48. 48. OPEN GRAPH• Connect Facebook with 3rd party websites, pages & apps• Express themselves for a deeper experience
  49. 49. HOW ITWORKS
  50. 50. SPOTIFY• Objective - Own ‘Listen to Music’ and ‘Create a Playlist’ on Social Network• How - When Spotify users listen to any music or create any playlist on Spotify website, it displays on their Timeline
  51. 51. TRIPADVISOR• Objective - Deliver a personalized and truly social travel planning experience• How - Reviews & Opinion using Facebook profile data, and Like button to share experience with friends
  52. 52. KLM• Objective - Improve more tangible aspects of travel experience• How - Use Facebook profile to choose people who sit next to
  53. 53. TIMELINETimeline video
  54. 54. •Cover Photo•Chronicle•Brief Profile•Grouping•Status•Timeline•Recent Activity
  55. 55. Timeline andOpenGraphwill deeplyintegrate.
  56. 56. Israel Anti-Drug Campaign
  57. 57. WHY FACEBOOK WORKS• Get the audience tuned in as a part of their lives• Let them connect and share their thoughts• Create a better two-way relationship and beyond• Measure & improve one Facebook connection at a time
  58. 58. AT THE END• Comfortable way in talking to customers - pre & post sales• Better traffic to website• More sales channels• Better way to connect with consumers - listen & learn• Metrics you can measure at your fingertips• High engagement in sharing with their network
  59. 59. THANK YOU & GOOD LUCK

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