Morrismore is a Western Canadian alternative model agency that is launching a social media campaign to promote their upcoming "3 Rooms" event on April 15, 2012. They currently have some social media presence but it needs improvement. A strategic plan is outlined to expand their social networks like Facebook, Twitter, YouTube and introduce new ones like LinkedIn and StumbleUpon over short, mid, and long-term timelines leading up to the event. The plan aims to increase followers, engagement, and awareness of Morrismore and the event through contests, videos, redesigns and consistent posting across platforms.

1. MORRISMORE
SOCIAL MEDIA CAMPAIGN
By: Cole Sanderson, Cindy Wong, Reza Assar, Minh Tran, and Paul Fioritti

2. • Morrismore is Western Canada’s only alternative model
agency
• Services include: Events Planning, Make-up and hair,
model staffing and social media management
• Their non-mainstream models come in every shape, size,
and color and are all gorgeous creatures who are
dedicated to what they do in every aspect of their lives
INTRODUCTION

3. GOALS
With a new vision, direction and flavor,
Morrismore wants to conquer the world with
their beyond extraordinary models by breaking
boundaries of the scene and creating
something magical.
Promote this clients business and the
upcoming "3 Rooms" show on April 15, 2012

4. Social Network Presence
Morrismore Productions
has hosted weekly live
performances at local
Facebook
clubs featuring up an
1088 likes
coming talents.
Twitter
177 followers
They have a social some Youtube
social media presence that 6 subscribed
needs improvement and Blog/Website
expansion. (no data)
CURRENT SITUATION

5. Website/Blog
Pros:
• Have a lot of content
• Good color design
• Have social network widgets
Cons:
• Blog and the website should be one site
• Poor navigation (too many links)
• Need redesign
• Need add RSS to their blog/website
NEEDS ANALYSIS

6. Facebook
Pros:
• Have a good number of “Likes”
• The posts frequent to get their followers to keep track of the
company
• Lots of photos and good interaction
Cons:
• Needs to post more events on page
• Info section is accurate but need to link all social networks

7. Twitter
Pros:
• Fair effort in interaction
• 100+ followers, 500+ tweets
Cons:
• Bad Choice of background
• Tweets are not within 140 characters (linked from facebook)
• Need more followers
• They are not talking to anyone on twitter
• Need to @ tweets to get make people more welcomed

8. Youtube Channel
Pros:
• Already have 4 video uploads
• Shown relevant activity
Cons:
• Most recent video or activity was 6 months ago
• Need more videos
• Only 6 subscribers
• Needs to be broadcasted in all of their channels
General Issues
• Need social media management tool
• Background design need to be consistent across all social
networks

9. Model Mayhem
• Looks like a community site for fashion industry
• Strong social networks: Facebook and Twitter
• Market is world-wide
• Lots of interaction within the site such as contests, forums, shouts and
education library
COMPETITION

10. • Getting sponsors by sponsoring similar events
• Live feed during the event
• Promotional flyers, stickers, goodies
• Promote through social media platforms
• Getting media attention by inviting bloggers to the
show
• Making Promo Videos
• Contest for winner to participate in the show(
models, photographers, etc.)
STRATEGIES :
The 3 Rooms Show

11. 3 Rooms Campaign
TIMELINE
Weekly Marketing Timeline
January 15 to April 15 2012
Refer to marketing calendar excel file for full details

12. GENERAL TIMELINE Short term plan – (1 – 3 months)
• Keep posting on the Facebook Page. Create a
contest on Facebook.
• Get more followers on Twitter and plan how
to tweet consistently on twitter.
• Create Hootsuite account to get all of your
social network platforms on one website.
• Discuss with your team on what to do with
YouTube account, to promise to upload more
videos or not.

13. • Mid-term plan (3-6 months)
• Create an event for your company and
promote on Facebook and Twitter.
• Create contest to win free tickets for event
to spread awareness. (via Twitter and
Facebook)
• Redesign blog – fix
color, navigation, background, content
and update new information once every
two weeks.

14. Long-term plan ( 1 year – 2 years)
• Launch the event.
• Hire someone to shoot video from event and
share on Twitter and Facebook. Also upload
the videos on your YouTube.
• Increase more networking with clothing
companies.
• Create a live streaming show on YouTube for
your audience to watch such as a fashion
show. Share on Facebook and Twitter.

15. NEW NETWORKS

16. Discovery function in
StumbleUpon is very
handy.
It allows you to open your
business to a much more
variety of people around
the world.
More hits and likes that
your page (business) gets
the more you have the
chance to get discovered.
StumbleUpon

17. Another great platform to
promote the
business, LinkedIn results
are mostly at the top in a
Google Search.
Having a LinkedIn
account for a business is a
must, stay connected, meet
the right audience and
boost your
activities, network and
business potential.
Linkedin

18. Hootsuite is a social media
dashboard that allows you
to manage all of your
social networks in one
single window.
A great feature to start
with is setting up analytics
for your networks and
scheduling you posts.
SOCIAL MEDIA TOOLS
Hootsuite Dashboard

19. The best tactic is to ensure that each of your social network serves its purpose.
Each social has developed its strengths and weaknesses. It is pointless to have so
many networks if all the posts are exactly the same.
Also, it will be much easier to manage your business with social networks.
Social Network Strengths:
Facebook: Events and contests
Twitter: Business leads, customer services, news feeds
Youtube:Video streaming, industry image, entertainment value
Linkedin: Professional status, business opportunities
Flickr: Artistic value, business opportunities
StumbleUpon: New discoveries, viral opportunities
TACTICS

20. END