Crowns for crown pizza launch on facebook

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Crowns for crown pizza launch on facebook

  1. 1. CROWNS FOR CROWN PIZZALAUNCH ON FACEBOOK PAGE
  2. 2. OBJECTIVES• Launch of Crown Pizza on Facebook• Create Virality• Re-energize Current fanbaseIDEAFacebook App was created where User can send differenttypes of Crowns to his / her friends. Every crown sent getsposted on the friends wall. The Person who sends themaximum crowns wins Rs. 500 Pizza Hut Delivery Vouchereveryday.
  3. 3. How does it works? 2. Play now 3 Pick a crown1. Like the Page 5 See your friends with4 Select Friends crowns 6 Leader Board
  4. 4. EVERY CROWN SENT ISPOSTED ON FRIEND’SWALL
  5. 5. EVERYSENDER GETSAN EMAILWITH MOREDETAILSABOUTCROWN PIZZAEmail During Christmas
  6. 6. DAILY WINNER ANNOUCEDON FACEBOOKANDNOTIFIED THROUGH EMAIL
  7. 7. DATA• Number of crowns Sent = 71,740• Crowns Sent / Day = 3587• Crowns Sent / User = 53App Likes Added Organic Likes Paid Likes Paid Like : Organic Like AddedCrown App 93625 27992 65633 2.3 • For Every 2.3 Paid Likes during Crown App Contest, 1 Organic Like was added.

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