1. CROWNS FOR
CROWN PIZZA
LAUNCH ON FACEBOOK PAGE

2. OBJECTIVES
• Launch of Crown Pizza on Facebook
• Create Virality
• Re-energize Current fanbase
IDEA
Facebook App was created where User can send different
types of Crowns to his / her friends. Every crown sent gets
posted on the friends wall. The Person who sends the
maximum crowns wins Rs. 500 Pizza Hut Delivery Voucher
everyday.

3. How does it works?
2. Play now 3 Pick a crown
1. Like the Page
5 See your friends with
4 Select Friends crowns
6 Leader Board

4. EVERY CROWN SENT IS
POSTED ON FRIEND’S
WALL

5. EVERY
SENDER GETS
AN EMAIL
WITH MORE
DETAILS
ABOUT
CROWN PIZZA
Email During Christmas

6. DAILY WINNER ANNOUCED
ON FACEBOOKAND
NOTIFIED THROUGH EMAIL

7. DATA
• Number of crowns Sent = 71,740
• Crowns Sent / Day = 3587
• Crowns Sent / User = 53
App Likes Added Organic Likes Paid Likes Paid Like : Organic Like
Added
Crown App 93625 27992 65633 2.3
• For Every 2.3 Paid Likes during Crown App
Contest, 1 Organic Like was added.