A case study around live events utilizing social media coverage to extend reach and increase engagement with attendees and followers.

1. Social Media Correspondent Services:
A Case Study
2013 Philly DoGooder Awards Night
Ceremony

2. The Philly DoGooder Awards Night
ceremony on February 21 st, 2013
honored nonprofit organizations
and community leaders in
Philadelphia who embody and
promote positive change in the
city.

4. Social Media Correspondent services
were provided for the event to
increase exposure and attendee
engagement on existing social media
channels before, during, and after.

5. The Players

6. Pre-Event

7. Working with ChatterBlast Media’s existing social media
efforts, a photo contest was launched via the Philly
DoGooder website two weeks before the event. The
photo contest was limited to Facebook, Twitter, and
Instagram. Along with this effort, an official event
hashtag – “#PhillyDoGooder” was decided upon and
promoted via Twitter and Facebook.

11. At the Event

12. The awards ceremony was covered live in its
entirety via Twitter, using the “#phillydogooder”
hashtag. Coverage included tweets, re-tweets,
photos, and interaction with attendees and Philly
DoGooders’ 1400+ Twitter followers.

16. Post-Event

17. The day following the Philly DoGooder awards
ceremony, a visual recap of the event was
created online. This recap included tweets from
attendees and followers, photos, as well as
overall commentary on the event. The intent of
the recap was to tie together all coverage into a
visual story that could be viewed and shared an
infinite number of times.

19. Key Takeaways
• In conjunction with Philly DoGooders’ existing
social media efforts, pre-event correspondent
services increased engagement 288%
• Exposure of Philly DoGooder on social media
during the event increased over 300%;
engagement with attendees and followers over
600%
• Content presented during live coverage was
curated and shared, and can be used as a long-
lasting reference

20. Testimonials

21. “Here's My Chance partnered with KingMe Social
Media for our nonprofit video campaign, The Philly
DoGooder Awards. Trina developed a creative,
interactive photo campaign and contributed
endless ideas to integrate social media into our
final awards ceremony. With her help, we were
able to trend on Twitter in Philadelphia on the
night of our ceremony!! I'd recommend KingMe in
a heartbeat for any event!”
Kevin Colahan – Co-Founder of Here’s My Chance

22. “Our company, ChatterBlast Media, partnered
with KingMe Social Media for the PhillyDoGooder
Awards. Our organization handled the strategy
and daily execution, with Trina leading the charge
in creating an interactive contest and managing
our live-interactions during the awards. KingMe
came in with ideas, built strong collaborative
partnerships, and executed everything flawlessly.
They made our event, and all the sponsors and
partners, SHINE.”
Matthew Ray – Co-Founder of ChatterBlast Media

23. KingMe Social Media added immensely to the social
coverage of our event by enabling us to trend in the #1
spot throughout the evening in Philadelphia. Although
numerous other philanthropic events were happening
around the city that day, the targeted use of live
tweeting, as well as sharing an event hashtag in multiple
places at our venue, allowed us to receive maximum
presence on Twitter. The use of pictures in tweets added
a richness that encouraged those not present to have a
multimedia experience of the event, and the Storify
provided the next day provided a great recap for
anybody who missed it.
Rudy Flesher – Community Curator, Here’s My Chance

24. htttp://kingmesocialmedia.com