Successfully reported this slideshow.

Charles Porch: Facebook for Nonprofits

2,149 views

Published on

Hear best practices and pitfalls to avoid right from the horse’s mouth. How can you create a successful presence on Facebook, what are some of the new and innovative uses of this key platform, and what’s the scoop with Facebook’s new nonprofit resource center?

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Charles Porch: Facebook for Nonprofits

  1. 1. Social Good on Facebook<br />
  2. 2. “<br />Give people the power to share and make the world more open and connected.<br />”<br />-Facebook’s mission<br />
  3. 3. 800 Million Users<br />
  4. 4. clothing designer<br />restaurant<br />favorite cereal<br />roommate<br />best friend<br />tv show<br />teammate<br />mom<br />brother<br />celebrity<br />tv show<br />coffee shop<br />girlfriend<br />favorite band<br />co-worker<br />Product Vision<br />clothing designer<br />restaurant<br />favorite cereal<br />roommate<br />best friend<br />tv show<br />teammate<br />mom<br />brother<br />dad<br />dad<br />celebrity<br />favorite beer<br />sister<br />girlfriend<br />favorite band<br />co-worker<br />
  5. 5. Partnering in the Social World<br />
  6. 6. Our Philosophy<br />1.<br />You’re all our partners.<br />v<br />2.<br />We can have the most impact by building free tools that anyone can use.<br />3.<br />It’s all about education.<br />
  7. 7. Make your Page Successful<br />
  8. 8. Create a Voice<br />
  9. 9. CREATEa VOICE<br />Be personal & educational<br />
  10. 10. Program your Page<br />
  11. 11. Use themes to plan content<br />
  12. 12. Create Exclusive Content & Programs<br />
  13. 13. Create things just for Facebook<br />
  14. 14. Use Visuals<br />
  15. 15. Photos are more compelling than text<br />
  16. 16. Push & Pull<br />
  17. 17. Create conversations<br />
  18. 18. Make Supporters the Stars<br />
  19. 19. Recognize contributions<br />
  20. 20. Engage Other Groups and Orgs<br />
  21. 21. Tap into other communities<br />
  22. 22. Get Creative with Facebook Features<br />
  23. 23. Use new features and functionality<br />
  24. 24. Know your Supporters<br />
  25. 25. Use Insights to guide decisions<br />
  26. 26. Market your Facebook Presence<br />
  27. 27. Let supporters know you have a <br />Facebook presence<br />
  28. 28. http://facebook.com/nonprofits<br />
  29. 29. Thank You!<br />

×