2. Audience testing
❖ Throughout our research we carried out
several audience tests. Using our
research we found our target audience
and people who fit into our target
audience and asked them their opinions
on specific aspects of our film throughout
the production process. We asked them
questions on the narrative, typography
and our rough draft. And took their ideas
into account when changing elements or
carrying on with the process. We found
this to be an important process and we
have a direct link with our target audience
and it allowed us to edit our film to suit
our target audience.
3. Our target audience
❖ Our target audience is males aged 18-25
and secondarily females aged 18-25 we
found the pleasures men got were the
intense, suspense moments where as
women like to try and unravel a plot, these
are known as intellectual puzzles. We found
our film catered to both these needs.
❖ For the males we included a tense following
scene with tense music, faster cuts and a
mysterious antagonist.
❖ The true intentions of the antagonist are not
revealed until the end and the planning
board implies that something is to be
planned and the audience have to work out
what that plan is.
4. Audience pleasures
❖ We found our film to have two main audience
pleasures, these being visceral and Intellectual
puzzles.
❖ Visceral pleasures are the physical effects a viewers
receives whilst watching a film, e.g. a jump scare or
a laugh. We tried to include a jump scare to add a
visceral pleasure as this appeals to the audience.
This jump scare comes 2 seconds before the final
title and shows a CU POV shot of the antagonist
throwing a blanket over the protagonists head, during
several viewing of our opening we discovered that
some viewers “jumped”at this part of the opening.
Proving that we succeeded in our attempt to create a
visceral pleasure.
❖ An intellectual puzzle was a harder pleasure to
create for are audience, as we only had a two minute
opening, the intentions of the antagonist is not fully
clear, and several viewers attempted to guess what
was the purpose of the planning board.
5. Characters
❖ Both our characters were aged
between 16-19 meaning they are
relatable to the target audience
according to our research. The
protagonists costume is very generic
for a girl of that age therefor she is
easily relatable for the secondary
target audience. Despite being all
black the antagonists costume of
jeans, hoodie and trainers is relatable
to the primary audience. No costumes
had to be specially purchased or made
for this opening meaning that they are
even more relatable to the target
audience.
6. Location
❖ Most crime thrillers are located in a city, or built up area. We
subverted this and filmed in a small, rural village. Which may
not be as relatable for some audiences, however for more
rural and local viewers is more relatable.
7. Conclusion
❖ To conclude, we attracted and addressed our target
audience by consulting with them throughout our
production and research stage, furthermore we used
relatable characters, locations and costumes; And
created a realistic narrative in which they can relate with.
We used our target audiences desires, using our
research (Tension, suspense) and included these within
our film opening.
