Evaluation question 5

1. How Did You Attract/Address
Your Audience.
Evaluation Question 5

2. Who Was My Audience?
• Our product was aimed at people in the social class E because this
group involves mostly students and the unemployed. We thought this
would be the ideal target for our media product because the are all
above the age certificate which we had planned to be a 15 and we
thought that it would appeal to tis social group the most as they
would find it the easiest out of the majority of social groups to
connect with our main protagonist Jason Flint therefore making them
more affected by the events of our film.

3. How Did we Attract The Audience
• CARO is different to other horror films of its sub-genre because it
focus’ more on the effects and past of one person, Jason Flint, Than
on the effects of the apocalypse on a group or pair of people such as
films like “28 days later” and “Zombieland”. This would attract the
audience as it would capture there interest for the main protagonist
as the whole film would be aimed at the viewer making links with the
main protagonist so that the character himself can attract them to the
Horror opening.

4. How Would You Address Your Audience?
• We would Attract the audience because the opening to our horror
film emphasizes the ending of the film but cuts back to the beginning,
before the start of the apocalypse, this would address the audience as
it causes them to want to find out what is going to happen to the
main protagonist at the very end of the film drawing the audience in
and making them want to come and see the film on its release date
therefore addressing our main target audience.