1. Q4/Q5. Who would be the
target audience for your media
product? How did you
attract/address your audience?
Dan Wild
Ross Galloway
Will Burden

2. Core target audience
❖ Demographics:
- 15-28 year olds
- Male and female
❖ Psychographics:
- Enjoy (supernatural) horror films
- Adventurous and daring
- Antisocial behaviour

3. Character Appeal
❖ The teenage boys in our film appeal to our target
audience, because they match our description.
❖ They are naive teenage males, who are adventurous
enough to venture in to the house rumoured with a
demon woman.
❖ This will attract our target audience as they can relate to
the teenage males.

4. Character Appeal
❖ For the majority of our film, we conformed to
conventions of supernatural horror.
❖ This means that any fan of supernatural horror should
already be familiar with our film even without any prior
knowledge of it.
❖ This is good as we can presume that anyone who has
chosen to watch it on the basis that they like
supernatural horror, will like ‘Wakefield Manor’.

5. Initial Research
❖ We created a questionnaire on survey monkey which
tested our concept, then sent it out to our target
audience.
❖ An analysis of this survey is up on our blog.
Audience Research Analysis

6. Pitch
❖ We presented our pitch to our media class and got feedback
about our ideas.
❖ Our class luckily fall into our target audience.
❖ We were made aware of certain improvements that would
help our film to look professional and conform to
conventions of supernatural horror.
❖ An analysis of our pitch is up on our blog.
Pitch Analysis

7. Rough Cut
❖ We presented our rough cut to our media class and got
feedback about our ideas.
❖ We showed them two rough cuts.
❖ 1 being the rough cut on our YouTube channel.
❖ 1 being a rough cut with our final shots before we got in
to the detailed editing.

8. Rough Cut
❖ The first rough cut was to demo our story board and test
location.
❖ We got feedback about how to maximise verisimilitude
and show our story convincingly.
❖ This mainly focused around mise-en-scene and dressing
our set.
❖ This was achieved in the final cut.

9. Rough Cut
❖ The second rough cut was to demo the shots; order and
length, basic titles we had at the time, and a basic sound
mix.
❖ We identified that everyone loved the tracking back
from the door shot.
❖ We identified that our titles needed to be positioned
better.

10. Final Cut
❖ After completing our final cut, we tested it twice to our
target audience.
❖ Once to our media class.
❖ Once in a focus group.

11. Final Cut
❖ After testing to our class we had a discussion about our
opening sequence.
❖ Our use of the sound mix and amplified sounds was one
of the best used aspects.
❖ We had good actors which created realism.
❖ The most effective shot was the tracking out from the
door.

12. Final Cut
❖ We held a focus group of 10 people, who watched our
opening then filled out a few questions.
❖ It was conventional of the supernatural sub-genre.
❖ Everyone was interested in watching more.
❖ It looked professional, and most said it was clear.
❖ The most effective shot was the tracking out from the door.
❖ The most frightening aspect was the sound mix.

13. Appealing to Audience
❖ After our focus group and class viewing it is evident that
we have appealed to our target audience.
❖ Everyone that watched was interested in continuing the
film, and the majority found it effective and
conventional.