Project 7

1. Initial Plans
Ryan Craft

2. Mind Map
New NBA Team Fake Rapper
Movie- Serial Killer
clown psychopath
(Based on Pogo the
Clown)
• Merchandise- Replicate jerseys/shorts
• Poster with best player (Yante Maten)
• Podcast with Yante Maten
• Colour scheme: Blue and red
• Target audience: 10+ male
• DVD Cover- Killer on the front with a teenager
• Magazine front cover- Review
• Short 30 second trailer (if I don not have time I will do a CD Cover
for the soundtrack)
• Colour Scheme: Red and Black
• Target audience: 18+ male
• CD Cover-Rappers face and
album name
• Magazine Cover-Review
• Podcast- Review the album
• Colour scheme: Gold and red
• Target audience: 16+ male

3. Mind Map
Movie
Idea: Serial killer clown kills people to get revenge for his child
(Now 18) not wanting to see him(Carves his name into victims
body). This would work well as the horror genre is very popular
right now.
DVD Cover-: it will include the killer with a knife. The main victim in
the bottom corner looking scared. This will work well as it will show
what the movie is about.
Magazine front cover: Movie review, image of the killer with
murder weapon. This will work well as they know what other
people think off it, helping them decide if they will watch it.
Mini trailer: Killer about to kill main character, cuts to black with
the name of the movie and release date. This will work well as it
will show the plot off the movie, giving the audience an idea of
what happens in the movie.

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• The clown mask is a repeated theme as the main idea of the movie
will be about a killer clown.
• The colour of black is quite common as the images are all about
someone mysterious.
• There are a lot of serial killers involved, since my product is based.
How will your mood board influence your final product?
• The colour scheme of black and red will be used frequently to show
the genre of horror threw out my poster and DVD cover.
• A clown mask will be used frequently as it is about a serial killing
clown.

6. Informal Proposal
Current Idea
Concept The movie will be about a serial killer clown who threatens his ex-wife as she won
the custody of her kid. The killer goes on a killing spree warning his ex that she will
die by carving messages in the bodies of his victims.
Type of
products you
would make
• DVD Cover
• Magazine Cover
• Short trailer/CD Cover (If I don’t have time)
What you will
need to make
them
I will need a clown mask which I already have, I will need another actor to play the ex
wife, I will need a knife with fake blood on it.
I will need PowerPoint, Word, Premiere and Photoshop.
Audience Male 18+ because the relationship between the killer and ex wife could be relatable
in certain ways. The reason the age is 18+ is because of how gruesome it will be. The
psychographic of the products will be belonger, as it will be set in a small city. The
social conscious will be type B, because the main character doesn’t care care about
anything but revenge. This works towards my final product as it will show that the
movie will be very scary and gruesome on all of my products.

7. Choices
Discounted ideas Reasons for not choosing this
project
Fake/New NBA Team • I would struggle to make a video
promoting the team, as I would not be
able to get, as most off the people I
know don’t play basketball.
Fake Rapper • The music that I would create would be
hard to do, as I would have to create the
beat and write the lyrics in time before I
recorded the song.