The document discusses audience feedback received for a short film called "Saving Grace" about the dangers of drinking. It provides the following key points: 1. The filmmakers conducted research into their target audience of teenagers and students aged 15-30 before filming to understand how to craft the story and message. 2. They distributed questionnaires before and after filming to gather feedback on the synopsis and final film. This feedback suggested changing the music in one scene and adding more shots from the victim's perspective. 3. Each group member also conducted individual questionnaires with varying participants to validate the results. This feedback confirmed the main target audience was students and helped evaluate the film's reception among different age groups.

1. Evaluation Question 3
“What have you learned from your audience feedback?”
Jade Fogg

2. Our film & Audience
Our short film ‘Saving Grace’ is briefly about two teenage girls that run into some trouble on a night out
in their town, the aim of the film as a whole is to give a message about safe drinking and raise
awareness of the dangers that can occur. The film follows the two girls and tells a story about how an
expected night out can take a turn for the worst if proper precautions aren’t taken, we decided that our
target audience should be people that are around a similar age of Grace and Becky, with variations to
make the demographic larger. Some of the target audience will understand the events that are shown
in our short film such as the nightclub scene however some may find it obscure however will hopefully
prepare them and send a good message to them. Our target audience was taken into consideration
when writing the synopsis/story line for the film, as we conducted research into the audience in the
planning stage. Our typical target audience wouldn’t be gender specific, however would be typically
teenagers/students. The audience stretched larger due to the film not being relatable to just teenagers
but interesting to all, for example we gained positive feedback from an audience of people 40+ in
addition to our target audience.

3. Audience Research
In the planning stage of our film, our group decided to individually conduct research into our Target
audience by using Google and then uploading the evidence to Blogger to keep track of our
progress. We decided as a group that our Age Certificate would be 12A, this is due to the content
not being suitable for children younger as it shows consumption of alcohol and how a girl is
‘Spiked’ in nightclub settings, which may not be appropriate for children under the age of 12 unless
accompanied by an adult. I conducted both general and detailed Target Audience Research, which
explained why our film was certificate age 12A and the difference between different types of
audience. Our film is about a night out for two of our main characters, which would be relatable for
people specifically over the age of 18. However our Target audience was people of the ages 15-30,
even though ages sometimes vary. Our Target audience isn’t gender specific, and doesn’t change
with occupation however the genre of our film (Thriller) tends to be more popular with students and
teenagers in general. This is due to the intense scenes and the ‘Intellectual Puzzle’ as referred to
by Rick Altman’s 2nd genre theory, which would appeal to a younger audience. The pictures below
display evidence of the genre conducted into our Target Audience. We also conducted research
into genre, which allowed us to find out specific codes and conventions that will help us achieve the
look of a Thriller film.

4. Filming techniques
Our film is a circular narrative; we show a scene at the beginning
(of our main character Grace) and at the very end to display the
rest of the film as a flashback, this is something for the audience
to figure out and something that Thriller films usually display, the
audience would typically realise that the film is a flashback at the
end of the film when the shot (Grace laying in the bed) occurs
again, this allowed the film to make sense to the audience.
Throughout the film there are different types of shots and different
types of music, this is for the audience to be able to understand
what is happening during the film. For example in the beginning
shot where our main character Grace is laying in the bed
emotionless, there is a voiceover which adds tension to the film
and silence in the background apart from the sound effect of
sirens, this tells the audience that the events in the film have
involvement with the police and it gives the audience a sense that
the film is a Thriller, something our film aims to get across to the
audience. However in juxtaposition of this, the nightclub scene
further on in the film which is more relatable to the target audience
has high key lighting, louder and more upbeat music which tells
the audience that it isn’t as intense as other scenes such as the
scene after the nightclub, it tells the audience that the characters
are more relaxed. The different shots, editing techniques, codes
and conventions represented the change in scene and also
possibly a slight change in genre for the audience which creates
satisfaction from them also as they can relate to the main
characters and find common ground with them.

5. Pre Production Audience Feedback
Once our group finalised the synopsis idea, we created a questionnaire to ask our
audience (target and outside of the target audience). This questionnaire was
thought of on a Microsoft Word document, then once agreed on we printed the
questionnaire and it was given to the participants once we had read the synopsis to
them, in order to gain their opinion of the film idea once we had written it before we
actually began filming. When asking the audience these questions, we filmed their
answers and responses and edited the video for evidence then uploaded the video
to YouTube, we believe this helped us gain editing and social media experience.
The questionnaire included questions that were personal to the audience in order
for us to gain an understanding in what different people thought of the storyline
depending on factors such as Age, Gender and Occupation. We asked the
audience questions such as “What genre do you believe this film is?” and “What
type of settings would you expect within this film?”, these questions told us if we
should adjust the story line and helped us decide different codes and conventions
within our film, meaning that audience feedback such as this questionnaire was
very valuable to us. The synopsis which we read to the audience wasn’t finished,
and ended with “something tastes funny in grace’s drink…” this gave us an
opportunity to allow the audience to guess what happens next and to decide if
within the film we should leave scenes out and allow the audience’s imagination to
decide what happens next, this also links to the influences on our film, as the aim of
our short film is to raise awareness of safe drinking and the possibility of having a
drink ‘Spiked’, this allowed us to understand how much of the audience is aware of

6. Audience Feedback (final film questionnaire)
Our group decided that similarly to our Questionnaire at
the beginning of planning, we would conduct a
questionnaire to ask our target audience questions and
to find out what the audience thought of our final finished
film after them watching it, we then analysed the results
and created evidence. In the questionnaire we included
typical questions that included their age, gender and
occupation, the majority of the audience was within our
target audience (12-30) and the majority of the audience
were also students, this supported our Target Audience
research at the beginning of the year. We asked 50
people after the film was posted onto YouTube the
questionnaire. The questions included things such as
“How likely are you to recommend this film to someone
else?” and “was there anything about the film that you’d
change?” – this final question allowed us to gain detailed
qualitative feedback from the audience if they said they’d
change anything, we asked the people that said “Yes”
and their comments said that they would’ve changed the
music in the nightclub scene and they would’ve added
shots from the victims point of view more. This feedback
was vital and would help us in future filming.
“How likely are you to recommend this
film to someone else?”
“Was there anything about the
film that you’d change?”

7. Individual Final Film Questionnaire
Once our film Saving Grace was edited, finished
and uploaded to YouTube, we conducted a final
questionnaire. However in order for our group to
gain further evidence of audience beliefs and
opinions, we each conducted an individual
questionnaire that we went through with 10
participants, this was in order for our results to gain
validity and avoid any favorable results against our
group as we asked random people within and
outside of our college. In my case, every person I
asked the questionnaire to I made sure had
different characteristics to the participant before,
meaning the audience varied to gain a larger
demographic and more accurate results, as the
target audience isn’t always the audience that the
film receives. To the right is a screenshot of the
questionnaire that I used alongside our film shown
on YouTube, the questionnaire included 10
questions that covered information not only about
the film but about the audience.

8. The first question of the questionnaire asked the
audience what their age was. Due to participant
selection, my results varied as my aim was to gain a
mixed audience of all ages to gain different opinions. I
knew the results would be varied however still evaluated
them in order to gain information about the audience.
The categories were ages 12-24 (the certificate is 12),
25-36, 37-48, 49+. The majority of the audience were
within our target audience, I made sure of this in order
for the results to be more detailed as I assumed that a
younger audience would watch more films than an older
audience due to the differences within generations and
traditional views.
1. “What is your age?” 2. “What is your occupation?”
The second question asked the audience about
their occupation and what they do every day,
this would tell us if they generally have time to
watch films etc. It was found that the majority of
the audience were students, again within our
target audience, however due to my biased
different research the audience varied. Due to
the many possibilities of different occupations, I
categorised the results into three, which was
posibly vague however told us enough
information about the audience. This information
told us that students are more likely to watch our
film.

9. I asked the audience if they regularly watched films, this would
allow us to gain different opinions and take criticisms from different
people, it would give us a larger demographic of participants. In
addition to this we also asked them what their favourite genre of
film is, ours being a Thriller it would help us gain information on
what they think of our film if they liked other genres more and if we
had an influence on them using our short film. It was found that
almost all of the participants asked watch films often, meaning that
the further answers we got from them we know they are
experienced in watching films and know that they can compare our
film Saving Grace to other more successful films. The results also
showed that the audience watch different types of genres,
however the most common was Thrillers and Comedy’s, this would
help us as our film is of the Thriller genre, and the audience can
compare, however due to the interest in other films it could help us
gain the perspective of other fan’s opinions, baring in mind it may
potentially be biased.
3. “Do you watch films often? If so, what is your
favourite genre?”
4. “What genre do you believe our film
was?”
After asking the previous question and after the
audience had watched the film, we asked the
audience what they thought the genre was. We didn’t
give the audience options however we asked them
freely to tell us what they believed the genre was
based on the codes and conventions that the film
contained which could’ve potentially told the audience
what type of genre the film was. The results showed
that the audience had mixed beliefs, not only did they
guess correct however they also guessed the film was
a Drama. This told us that our film lacked
characteristics of a thriller film, and this criticism will
help for further film editing and future filming. These
results also told us that some people believe our film
is an Action film, we asked these people why and they
told us due to the fast paced editing etc, this tells us
that we needed to include more codes and
conventions that gave the Thriller genre away,
however the majority of the audience guessed correct,
which tells us our film gave away the genre.

10. 5. “Overall, did you enjoy the film?” 6. “What rating would you give the film
out of 5?”
I asked the audience what rating they would
give the film out of 5, ensuring 5 would be the
highest. I asked the audience this as the
majority of successful films are rated out of 5
stars by critics, this would give us a taste of
being criticised based on one number the
audience gives us, the result showed us that
none of the audience believed our film was
below 3/5, and the majority of the audience
believed that our film was worth 4/5, which
suggested that our film was very successful
however there must still be improvements to be
made in order for the film to achieve 5/5.
After watching the film, I asked the audience if they
enjoyed the film. This is a vague question however
simply tells us if the audience liked the film and its
content. The results showed us that every participant
involved in the questionnaire enjoyed the film and its
content. This told us that our film was portrayed in a
right way and included right editing, shots and acting.
We received a comment from one of the participants
as they said “It really captured my attention, the
editing was amazing”. This told our group that our film
had a positive effect on people and hopefully set out to
achieve its goals of raising awareness of safe drinking
to our audience. This comment from the participant
also told us that the editing had a significant effect on
the audience for them to make a specific comment, I
asked them further if there was a specific part of the
film that the editing stood out the most and they said
within the nightclub scene, which includes most of the
fast paced editing throughout the film, this also told us
that the film was correctly edited throughout the film,
for example when more intense scenes were shown
the editing was fast paced. Results were 100% on this
question therefore were not created into a diagram.

11. 7. “Is there anything specific that you would improve
on the film?”
This question was asked to the audience after they had individually
watched the film with no other influences, it required, if applicable, the
audience to take into consideration what they would specifically improve
on the film and why. Basic results were analsyed however qualitative
results were written down afterwards once the audience expanded on
their answers, we also gave an ‘unsure’ category for participants who
weren’t sure on what they’d change. The results showed that the majority
of the audience wouldn’t change any specific part of the film, suggesting
that we created the film in a correct way, however 2 of the participants
said yes, we questioned this further. The first participant was one who
said they watch films often and said their favourite genre was Thriller,
therefore we took into consideration that this particiant’s criticism would be
valuable, they said ‘the beginning of the film didn’t seem to be of the
Thriller genre, it was more like a Drama’. We understood this criticism and
agreed that our film had factors of a Drama rather than a Thriller film. The
other participant commented saying ‘There should’ve been more detail on
how Grace was taken away’, this was something we had considered
during filming so was a relevant comment, however we agred during
filming more nightclub scenes and the girls getting ready would allow us to
gain different editing techniques and shots that would make our film grab
the audiences attention more. Both of these comments were valuable and

12. 8. “What was your favourite part of the
film?”
This question was also expected to have detailed answers that told us which parts of our film were better than
others, and this question was too intricate to break down into categories, therefore the answers of the partipants
are as followed:
1. “The nightclub scene”.
2. “I didn’t have one”.
3. “The nightclub scene”.
4. “When Grace was being taken away”.
5. “I didn’t have one”.
6. “I didn’t have one”.
7. “The girls getting ready”.
8. “The nightclub scene”.
9. “I didn’t have one”.
10. “The nightclub scene”.
It was found that the majority of the audience believed
that the best scene throughout the whole short film was
the nightclub scene, from other question results we
gathered this was due to the editing techniques and how
much the majority of the audience could relate to the
main characters in that particular setting, for example the
shot below was one that would attract the audience, as
after it transitions to high key lighting from the nightclub,
these results also showed us that a large amount of
people didn’t have a specific part of the film which they
favoured, this suggested to us that they enjoyed the film
throughout.

13. 9. “ Would you recommend the
film to anyone?”
I asked the audience a very general
question of if they would recommend the
audience to anyone, a very broad question
however also simple that tells us a lot about
how they think about the film. This question
tells us whether they believe other people
besides them would enjoy the film and if
they like the film to the extent that they
would tell others that it is as good as they
believe. The results showed us that every
single participant involved in this
questionnaire would recommend our short
film to somebody else that they know or not,
meaning that the audience enjoyed our film
that much that they would persuade others
to enjoy it too, this led us to believe that the
film was successful in getting its message
across and satisfied the audience, through
its different use of editing techniques and
different shots which showed the audience
exactly what happens in the film, Due to the
100% positive results further analysis was
not conducted.
10. Overall, did you understand
the film?
I believed it was important to ask the audience if they not
only enjoyed the film, but understood the storyline, as our
film wasn’t linear or straight forward. This question would
tell us whether we got our point across about the dangers
that can occur when drinking, it would tell us whether the
audience generally understand that our main character
was in danger of not drinking itself however another
person. The results from this question told us that the
majority of our audience understood the storyline of the
film and understood the events that occurred, however
we had an extraneous result of one person that said they
were unsure of what exactly happened in the short film,
we questioned this participant as to what they thought
and they said they didn’t understand what happened until
the very end of the film, which was a misunerstanding of
the question, this told us that our film was overall
successful in telling the audience what happened.

14. Further Evaluation
Further questioning was conducted off – camera as our group asked the audience if they
understood the plot of the film (and what could’ve happened after our main character Grace was
taken away). We asked the audience, “Do you understand what happened in the film?” the people
within out Target audience (aged 12-30) understood what happened, however two people didn’t
understand what happened afterwards, one of these people were outside of our Target Audience
being over the age of 40. These results told us that our Target Audience was appropriate as the
majority of the audience we had understood exactly what happened in the film and meant that the
research we’d conducted into audience helped us, this was from the group’s overall final film
questionnaire. The audience questionnaire allowed us to find out that the majority of the audience
understand the story line, they thought codes and conventions such as costume was appropriate
and overall they enjoyed our film, gaining this feedback told us that we represented our genre well
and that we did well in filming our short film.
The results from both of the questionnaires that were conducted evidenced that the majority of the
audience and participants not only understood our film but enjoyed the film and would recommend
the film to others. They allowed us to gain criticisms from the audience as well as positive
comments, which we will take into consideration for any further filming.