How did you attract/address your target audience?

1. EVALUATION
QUESTION 5
How did you attract/address your
audience?

2. TARGET AUDIENCE
 All through the pre production of our film, we
decided that our TA would be from 16-24 year olds,
as this is normally the audience attracted to the
psychological thriller genre and they are normally the
most prominent cinemagoer.
 During our research we also found that males
consume more thrillers than females, however, we will
have to appeal to both genders as they both enjoy
different aspects of the genre.

3. TARGET AUDIENCE RESEARCH
 In order to fully understand our target audience, we
had ton do thorough research to appeal to them as
effectively as possible.
 We decided to browse the internet, looking for
different secondary researches about our target
audience. While searching for different researches, we
found out that our target audience enjoys tension in
films, so we thought that to properly address our
target audience, we would try and include as much
tension as possible.

4. HOW TA RELATES TO
CHARACTERS
 For our main characters, we had 4 different
characters between the ages of 14 and 16 so
they are around the same age as our target
audience, so our audience will be able to
relate a lot more.
 We also made it slightly more relatable for
our audience by setting it in a normal rural
village. Because this would make it more
relatable and therefore, would engage our
audience a lot better.

5. AUDIENCE PLEASURES
 To understand what our audience enjoys most, we understand them
as two main constructs
 Visceral pleasures; This is where the audience get attracted to the
physical effect from watching the film, like being scared. We tried to
create this effect in our opening by having the antagonist use things
like knives.
 Intellectual puzzles; This is where the audience have to work
something out about the narrative, it gives it a sense of mystery. This
is a common theme in psychological thrillers. So to create a sense of
mystery we used lots of paper notes in our opening to make the
audience try and work out what they were about. We also never
showed the antagonists face to make the audience try and guess
who this person was.