The document discusses how the filmmakers targeted their audience for a crime thriller film. Their primary audience was males aged 18-25 interested in the thriller genre, and their secondary audience was both males and females aged 18-25. To appeal to these audiences, the opening scene introduced the antagonist to create tension and suspense. Interviews helped the filmmakers understand what audiences wanted, such as how the two narratives come together unexpectedly. Their opening scene used quick cuts and shots over 50 seconds to build suspense. The filmmakers aimed to create "visceral pleasures" like jumping scares, and "intellectual puzzles" by having the audience work out the antagonist's plan. The characters and rural setting were relatable to the target

1. How did you attract/address
your audience?
Question 5

2. Target audience
• Throughout the pre-production process of our film we decided that our
film’s primary target audience would be males between the ages of 18 and 25
with an interest in thriller films and our films secondary target audience
would be males and females between the ages of 18 and 25
• During our target audience research we found that males consume more
thriller films than females however both enjoy different aspects of the genre.
Males tend to prefer the audience pleasures of suspense and crime and
female viewers enjoy unravelling the film and deciding for themselves who is
the antagonist of the production

3. Target audience research
• In order to appeal to these aspects enjoyed by the target audience, we needed
to create a narrative that fulfilled these audience enjoyments
• To do this, our opening needed to possibly introduce the antagonist and
successfully create tension and suspense through reveal some narrative that a
crime has been committed
• We carried out one to one interviews during the pre-production process that
helped us to find our target audience’s likes and dislikes and what they
expected to see in a crime thriller film

4. Target audience research
• These interviews helped us to find out that we needed to
emphasise where the two narratives come together at the
end in order to create suspense and set the mood for the
whole film
• We took this advice into consideration made over 50
seconds of our film opening showing where the two characters
met. We used a number of different shots and quick cuts in this
time in order to really build suspense to the end of the opening
giving the audience the need to want to see more of the film

5. Audience pleasures
• There are many reasons an individual may want to consume a film. One of these
reasons is that they get experiences they enjoy from watching a film. A crime
thriller genre conventionally has two many audience pleasures:
1. Visceral Pleasures – This is when an audience is attracted to the physical effect they
get from watching a film; for example some consumers may get these visceral
pleasures through ‘ jumping’ or crying at aspects of a film opening. At the end of our
opening we tried to create this effect by the antagonist throwing a black jacket at the
camera in the POV of the girl who is about to be abducted. When showing our target
audience this film afterwards, some did jump at shock at this moment of the opening
which shows us that we successfully created visceral pleasures throughout our
production

6. Audience pleasures:
2. Another experience that some target audiences enjoy in crime thriller films
are Intellectual Puzzles. This is when the audience gets pleasure from ‘working
out’ the mystery of the narrative. Usually in crime thrillers, this occurs when
the audience has to figure out who the antagonist is alongside the protagonist
or characters of the film. As we only created 2 minutes of a film opening, this
was difficult to do however we tried to create this audience pleasure by the
audience having to ‘work out’ what the antagonists plan was – we used the pin
board as a prop so the viewer would have to work out for themselves that the
antagonists plan is to abduct the girl

7. How TA relates to characters
• We used two characters throughout our production. These were two young
adults aged between 15 and 19 meaning that they are around the same age as
our target audience. From our research we found out that viewers relate to
characters that are of a similar age to them as it makes them think what they
would think and do in the same situation. We dressed the characters in
clothing that was as brief as possible (black jeans, black top, red cardigan,
black shoes) making their outfits more similar to what our target audience
would wear – again making it easier for the viewers to relate to the characters

8. Relate to production
• Conventionally, a lot of crime thrillers are set in a town/city where crime was
more occurring. We subverted this convention and filmed our production in
a more rural village. This meant that a more local audience would be able to
relate to the films setting which would engage their enjoyment better

9. Conclusion
• Overall, I think we did a good job of using our findings from our research to
produce a film opening that would attract our targeted primary and
secondary audiences. We did this in many ways from relating our characters
and narrative to our audience and creating audience pleasures through
elements of our production