2. ‘From the people that
brought you’ headlines are
popular on posters, as the
target audience would then
be more likely to watch the
film if they are aware of the
directors previous work.
Tyler and liked the theme of the
‘Zero Dark Thirty’ poster, however
this did not fit with the genre of
our film, therefore we put our own
twist to it. We decided to add a
purple tint to the background of
the title, so it would conform to
the conventions of our production
colours, whilst giving the poster
more depth and colour.
The background colour was a
continual problem for us during the
beginning stages of our creation.
After looking into the conventions of
chick flick posters, it was evidence
that a white background was used
most. However, due to the
unconventional plot to our film, we
thought it would be appropriate to
add colour, as well also thought the
white looked plain and unappealing.
The burgundy/red colour fit well
with our plot, connoting feelings of
love, passion and anger.‘Star Ratings’ are extremely
popular on film posters, therefore
would be conventional to both our
poster and genre. We also decided
to do choose a newspaper and film
magazine to report on our films as
we thought it would be unrealistic
to place Hollywood companies for
reviews, as our production
company would be an
independent, and would not be
that popular amongst BIG
American companies.
3. The ‘Coming soon’ is probably the
most conventional aspect of the
poster. Usually posters have dates
or the time, however we decided
to opt for the ‘coming soon’ is we
thought it looked more dramatic
and more atheistically attractive
on the page.
The credits on our
poster were done in
white, not only because
it is conventional, but
because it fit well on
top of the background
colour of our poster.
The positioning of the actors on
the posters is significant, as
usually on film posters, the main
characters are seen. We decided
to use this picture as it connotes
the conflict yet to be seen
within the film, yet it doesn't’t
give too much away as to what
the conflict is about or when it
occurs within the film, leaving
some ambiguity and questioning
from the audience, hopefully
making them want to watch the
film.
