Uneak White's Personal Brand Exploration Presentation
Rapidly Test Big Ideas: Use the 5-Day LEAN DESIGN SPRINT
1. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
1 2 3 4 5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Understand
Problem
Diverge
Solution
Decide
Hypotheses
Prototype
Prototype
Validate
Validation
Build
Measure
Learn
1
2
34
5
2. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
1 2 3 4 5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Understand
Problem
Diverge
Solution
Decide
Hypotheses
Prototype
Prototype
Validate
Validation
Build
Measure
Learn
1
2
34
5
3. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
R:
Reflect
1 2 3 4 5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Understand
Problem
Diverge
Solution
Decide
Hypotheses
Prototype
Prototype
Validate
Validation
Build
Measure
Learn
1
2
34
5
4. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
Build
R:
Reflect
Measure
Learn
1 2 3 4 5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Understand
Problem
Diverge
Solution
Decide
Hypotheses
Prototype
Prototype
Validate
Validation
Build
Measure
Learn
1
2
34
5
5. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
PROB-
LEM
Space
Concept-
ual
SOLU-
TION
Space
Detailed
SOLU-
TION
Space
PROTO-
TYPE
BUILD-
ING
Space
USER-
TESTING
(Impl.)
Space
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
Build
R:
Reflect
Measure
Learn
1 2 3 4 5
Understand
Problem
Diverge
Solution
Decide
Hypotheses
Prototype
Prototype
Validate
Validation
Build
Measure
Learn
1
2
34
5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
6. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
PROB-
LEM
Space
Concept-
ual
SOLU-
TION
Space
Detailed
SOLU-
TION
Space
PROTO-
TYPE
BUILD-
ING
Space
USER-
TESTING
(Impl.)
Space
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
Build
R:
Reflect
Measure
Learn
1 2 3 4 5
Understand
Problem
Diverge
Solution
Decide
Hypotheses
Prototype
Prototype
Validate
Validation
Build
Measure
Learn
1
2
34
5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
8. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate
5-Day Lean Design Sprint Map
Big Goal/Job To Get Done (JTGD): ...................................................
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
9. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
LONG-TERM GOAL
(VISION/STRATEGY)
BIG
CHALLENGE/CONSTR
AINT/RISK
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Charter
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate
5-Day Lean Design Sprint Map
Big Goal/Job To Get Done (JTGD): ...................................................
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
10. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
R:
Reflect
1 2 3 4 5
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Design Sprint (DS) Charter
LEAN DESIGN SPRINT (LDS) LOOP
LONG-TERM GOAL
(VISION/STRATEGY)
BIG
CHALLENGE/CONSTR
AINT/RISK
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
11. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
Build
R:
Reflect
Measure
Learn
1 2 3 4 5
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Design Sprint (DS) Charter
LEAN DESIGN SPRINT (LDS) LOOP
LONG-TERM GOAL
(VISION/STRATEGY)
BIG
CHALLENGE/CONSTR
AINT/RISK
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
12. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
PROB-
LEM
Space
Concept-
ual
SOLU-
TION
Space
Detailed
SOLU-
TION
Space
PROTO-
TYPE
BUILD-
ING
Space
USER-
TESTING
(Impl.)
Space
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
Build
R:
Reflect
Measure
Learn
1 2 3 4 5
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Design Sprint (DS) Charter
LEAN DESIGN SPRINT (LDS) LOOP
LONG-TERM GOAL
(VISION/STRATEGY)
BIG
CHALLENGE/CONSTR
AINT/RISK
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
13. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
PROB-
LEM
Space
Concept-
ual
SOLU-
TION
Space
Detailed
SOLU-
TION
Space
PROTO-
TYPE
BUILD-
ING
Space
USER-
TESTING
(Impl.)
Space
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
R:
Reflect
1 2 3 4 5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Design Sprint (DS) Charter
LONG-TERM GOAL
(VISION/STRATEGY)
BIG
CHALLENGE/CONSTR
AINT/RISK
DESIGN SPRINT (DS)
QUESTION
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate
14. Pain/Delight (-/+): ….....
WHER
E
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
5-Day Lean Design Sprint Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Mon-
day
Tuesday Wednes-
day
Thurs-
day
Friday
PROB-
LEM
Space
Concept-
ual
SOLU-
TION
Space
Detailed
SOLU-
TION
Space
PROTO-
TYPE
BUILD-
ING
Space
USER-
TESTING
(Impl.)
Space
Under-
stand
PROB-
LEM
Diverge
SOLU-
TION
Decide
HYPO-
THESES
Proto-
type
PROTO-
TYPE
Validate
VALIDA-
TION
O:
Observ
e
T:
Think
H:
Hypo-
thesize
E:
Experi-
ment
Build
R:
Reflect
Measure
Learn
1 2 3 4 5
LEAN DESIGN SPRINT (LDS) LOOP
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Design Sprint (DS) Charter
LONG-TERM GOAL
(VISION/STRATEGY)
BIG
CHALLENGE/CONSTR
AINT/RISK
DESIGN SPRINT (DS)
QUESTION
Problem
Solution
Hypotheses
Prototype
Validation
1 2 3 4 5
Understand Diverge Decide Prototype Validate