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Design Sprint

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HOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS.

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Design Sprint

  1. 1. DESIGN SPRINT HOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS Marian Mota
  2. 2. UX Consultant 2.5 years in Eleks, 4 years in SoftServe 30 projects Team of 5 designers Traveling, Bike, Comics, Cinema MARIAN MOTA
  3. 3. Design sprints are a process for teams of any size to solve and test design problems in 2-5 days. Its answering critical business questions through design, prototyping, and testing ideas with customers. DESIGN SPRINT
  4. 4. The Design Sprint process, created by Google Ventures, is rooted in the Design Thinking mindset. Basically, Design Thinking is a structured way for product teams break out of the mold of corporate processes. It’s about involving the perspectives of the user, business and technology, to provide a way to create the “next big thing”. DESIGN SPRINT
  5. 5. “Design thinking is a human- centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO DESIGN THINKING
  6. 6. DESIGN SPRINT
  7. 7. What problems, needs, and motivations do people have? Do people understand your product’s value proposition? Which messages are most effective at explaining your product? Can people figure out how to use your product? Why do people stop using your product? Why don’t people adopt new features when you launch them? DESIGN SPRINT
  8. 8. DESIGN SPRINT IS SUPER FAST
  9. 9. Understand Diverge Converge Prototype Test DESIGN SPRINT
  10. 10. Each of the stages can include design best practices, known as methods, such as “user interviews” or “competitive reviews.” There are more than 40 possible methods, and you never need to use all of them. Select the right methods for your sprint, or add and invent your own best practices. DESIGN SPRINT
  11. 11. DAY 0 Select and invite the sprint team Prepare the sprint room Prepare the supplies Gather data
  12. 12. DESIGN ROOM Your own Design War Room with Whiteboards, rolling desk, etc.
  13. 13. SUPPLIES Sharpies, paper, tape, sticky notes, voting dots, a timer
  14. 14. TEAM The sprint team should include designers, engineers, product managers and experts.
  15. 15. 1. UNDERSTAND Understand who the target audience is. Come to a common understanding of the goal and business opportunity for the sprint. Agree upon what success will look like and how it will be measured.
  16. 16. Name Behaviors Needs and GoalsFacts and Demographics
  17. 17. COMPETITORS
  18. 18. DESIGN PRINCIPLES
  19. 19. Imagine it’s time to launch your product. What is the first announcing tweet you will send out? FIRST TWEET
  20. 20. 2. DIVERGE The purpose of these activities will be to generate insights and churn out many possible solutions to address the Problem Statement. Individual and group Mind Mapping Rapid iterative individual sketching or “Crazy 8s” Storyboarding Silent Critique and vote (5-10 minutes) Repeat
  21. 21. SKETCH THE MOST IMPORTANT USER STORY Highlights the story most critical to the challenge at hand. Where does your customer start, where should they end up and what needs to happen along the way? 

  22. 22. CRAZY EIGHTS Give everyone a sheet of paper and ask them to fold it 3 times 1 min Ask the team to unfold the paper and notice the 8 grid rectangle created. 
 Ask them to sketch 8 ideas in 5 mins, one in each rectangle.

  23. 23. STORYBOARD
  24. 24. SILENT CRITIQUE This allows everyone to form their own opinions before they get biased by others.
  25. 25. 3-MINUTE CRITIQUES (3 MINUTES PER IDEA) At this point, the team can discuss the best ideas and decide which ones to prototype.
  26. 26. 3. CONVERGE Define a minimal viable product and decide what to test and prototype. Identify conflicts
 Eliminate solutions that can’t be pursued
 List out assumptions
 Identify how each assumption will be tested
 Create a prototype storyboard to define what needs to be prototyped Write user test script
  27. 27. ASSUMPTIONS
  28. 28. STORYBOARD a comic book-style story of your customer moving through the previously-defined critical path. The storyboard is the blueprint for the prototype
  29. 29. Low cost rapid way of gaining insights about what the product needs to be The end results will help the team understand what is working and what is not 4.PROTOTYPE
  30. 30. TYPES Paper prototypes Keynote Wireframes Interactive prototypes, like InVision, Marvel, POP, Origami, Pixate Axure HTML+CSS
  31. 31. SKETCH
  32. 32. INVISION
  33. 33. User test
 Stakeholder feedback Technical feasibility check 5.VALIDATE
  34. 34. Test with at least 4 people Test people individually Prepare questions in advance Observe and take notes, record if you can. Use understandable language. The results may not match your expectations USER TEST
  35. 35. Observe and interview customers as they interact with your prototype. Observe and interview customers as they interact with competitive products. Debrief with the team of the day’s testing sessions USER TEST
  36. 36. We're testing the software, not you USER TEST
  37. 37. Sketch InVision QuickTime Join.Me Evernote TOOLS
  38. 38. YOU’VE FINISHED YOUR DESIGN SPRINT! NOW WHAT? Most stuff worked Some big questions Everything exploded
  39. 39. MATERIALS http://bit.ly/1bVi7ke

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