Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design Sprint Workshop UXLx 2017

4,493 views

Published on

Design Sprints are a powerful tool for the designer, developer or product manager. In this workshop, we explore when a Design Sprint is appropriate, how to conduct one and what exercises to use at which phase.

Published in: Design
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thank you Richard - great thoughts!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Design Sprint Workshop UXLx 2017

  1. 1. DESIGN SPRINT FOR CREATIVE TEAMS
  2. 2. CEO OF FRESH TILLED SOIL 700+ DIGITAL PRODUCTS CO-AUTHOR OF DESIGN SPRINT AUTHOR OF DESIGN LEADERSHIP CO-AUTHOR OF PRODUCT LEADERSHIP RICHARD BANFIELD
  3. 3. HIGH FIVES CHALLENGES MAKE EVERYONE HAPPY
  4. 4. A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT WHAT IS A DESIGN SPRINT?
  5. 5. THE DESIGN SPRINT UNDERSTAND DIVERGE BUILD ✓X TESTCONVERGE
  6. 6. ANYTIME USER VALIDATION IS REQUIRED WHEN YOU DON’T HAVE ENOUGH DATA WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW WHEN YOU WANT TO AVOID POLITICS WHEN IS A DESIGN SPRINT USED
  7. 7. Henrik Kniberg
  8. 8. WHY IS MARKET RESEARCH NOT ENOUGH?
  9. 9. WHAT IS THE VALUE OF THE DESIGN SPRINT
  10. 10. WHAT IS THE VALUE OF THE DESIGN SPRINT ACCURATELY FRAME THE PROBLEM
  11. 11. WHAT IS THE VALUE WHY IS THE HEADLINE ALWAYS SOMETHING LIKE ‘MILLENNIALS AREN’T BUYING FABRIC SOFTENER’ RATHER THAN ‘P&G FAILS TO ADAPT TO NEW MARKET’? ALYSSA SMITH MILLENNIAL CONSUMER
  12. 12. WHAT IS THE VALUE FOCUS THE TEAM ON FACTS
  13. 13. EVIDENCE OVER HIPPO
  14. 14. WHAT IS THE VALUE ALIGN THE TEAM
  15. 15. WHAT IS THE VALUE VALIDATE THE SOLUTION
  16. 16. WHAT IS THE VALUE REDUCE RISK GET CLARITY GET TALKING
  17. 17. WHAT ARE WE CREATING ANSWERS PROTOTYPE
  18. 18. WHAT ARE WE CREATING OUTCOMES OUTPUTS
  19. 19. THE DESIGN SPRINT UNDERSTAND DIVERGE BUILD ✓X TESTCONVERGE 1 2 3 4 5
  20. 20. EVERYONE PARTICIPATES ALL VOICES ARE EQUAL BE TOUGH ON IDEAS, GENTLE ON PEOPLE … RULES OF THE SPRINT
  21. 21. PHASE ONE: UNDERSTAND
  22. 22. USING A SERIES OF EXERCISES WE WILL BUILD A FOUNDATION OF UNDERSTANDING OF THE PROBLEM WE NEED TO SOLVE. WHY? UNDERSTAND
  23. 23. GOAL: FOSTER CLIENT LOYALTY $$$ BUY EXPENSIVE LOYALTY SOLUTION? Points Program lots of money & 00/100 DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE PROTOTYPES 1 2 3 RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES just because SOLVING THE WRONG PROBLEM
  24. 24. WHAT PROBLEM WOULD YOU LIKE TO SOLVE TODAY? WORK IN GROUPS. UNDERSTAND YOUR PROBLEM
  25. 25. 5 MINS
  26. 26. BACKGROUND GOALS & ANTI-GOAL EXISTING PRODUCT, COMPETITORS, AND SUBSTITUTES FACTS AND ASSUMPTIONS DEFINE THE PROBLEM PROBLEM STATEMENT CHALLENGE MAP(S) KNOW THE USER WHO / DO PERSONAS USER JOURNEY MAP UNDERSTAND
  27. 27. GOALS VS ANTI-GOALS GOALS ANTI-GOALS
  28. 28. 5 MINS
  29. 29. ASSUMPTIONS VS FACTS FACTS ASSUMPTIONS THE THINGS WE CAN PROVE THE THINGS WE CAN’T PROVE YET
  30. 30. ASSUMPTIONS VS FACTS AN ASSUMPTION IS A STATEMENT, COMMUNICATED AS A FACT BUT WITH NO EVIDENCE TO SUPPORT IT.
  31. 31. ASSUMPTIONS VS FACTS FACTS ASSUMPTIONS
  32. 32. ASSUMPTIONS VS FACTS FACTS ASSUMPTIONS
  33. 33. 5 MINS
  34. 34. ASSUMPTIONS VS FACTS LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK
  35. 35. ASSUMPTIONS VS FACTS LOW IMPORTANCE HIGH IMPORTANCE HIGH RISK LOW RISK
  36. 36. 5 MINS
  37. 37. ORGANIZING AND PRIORITIZING SELECT THE ASSUMPTIONS THAT POSE THE HIGHEST RISK IF THEY ARE FOUND TO BE INCORRECT. THEN PRIORITIZE THOSE ASSUMPTIONS USING EITHER THE DOT VOTE OR MONEY VOTE OPTIONS.
  38. 38. VOTING OPTION: MONEY ASSUMPTIONS $$
  39. 39. VOTING OPTION: MONEY $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  40. 40. ASSUMPTIONS $$ VOTING OPTION: MONEY $ $$ $ $ $ $ $ $ $$ $ $ $ $$ $ $ $ $ $ $ $ $ $
  41. 41. VOTING OPTION: MONEY ASSUMPTIONS $$ $100 $60 $40 $20 $10
  42. 42. 5 MINS
  43. 43. ASSUMPTIONS TESTING BOARD ASSUMPTIONS VALIDATED IF…TEST BY… PROTOTYPED INTERACTIONS NO INSTRUCTIONS ON PAGE $$ INTERVIEW QUESTION IS “YES” $40 $30 $20 SELECTED OPTION ONE $20 $10
  44. 44. EMPATHY MAPPING AND WHO/DO IDENTIFY THE MOST IMPORTANT USERS, CUSTOMERS AND INFLUENCERS. DETERMINE THEIR EMOTIONAL AND SENSORY INPUTS AND OUTPUTS.
  45. 45. EMPATHY MAPPING
  46. 46. WHO / DO WHO DO ENGINEERING LEAD CEO MARKETING MANAGER LOGISTICS MANAGER ACCOUNTANT
  47. 47. 5 MINS
  48. 48. PROBLEM STATEMENTS WE HAVE OBSERVED THAT [PRODUCT/ SERVICE/ORGANIZATION] ISN’T MEETING [THESE GOALS/NEEDS], WHICH IS CAUSING [THIS ADVERSE EFFECT].
  49. 49. PROBLEM STATEMENTS THE PROBLEM TO SOLVE IS:
  50. 50. 5 MINS
  51. 51. PHASE TWO: DIVERGE
  52. 52. NOW WE WIDEN THE LENS AND GENERATE POSSIBLE SOLUTIONS TO THE PROBLEM. THE OBJECTIVE IS TO GENERATE AS MANY IDEAS AS POSSIBLE. YOU’LL WORK INDEPENDENTLY AND IN GROUPS TO MAXIMIZE YOUR POWERS OF IDEATION. DIVERGE
  53. 53. CRITICISM FREE ZONE
  54. 54. FOLD THE PAGE INTO 6 DRAW 6 NEW SOLUTIONS (ON YOUR OWN) SIX-UPS
  55. 55. 5 MINS
  56. 56. SHARE YOUR IDEAS WITH THE GROUP REMEMBER, NO JUDGEMENT YET SIX-UPS
  57. 57. 8 MINS
  58. 58. EACH SELECT ONE IDEA DRAW THREE SCENES FROM THE IDEA: 1. THE PAIN OR PROBLEM 2. EXPERIENCING THE SOLUTION 3. THE OUTCOME STORYBOARDS 1 2 3
  59. 59. 6 MINS
  60. 60. WRITE A FEW SENTENCES TO EXPLAIN EACH PART OF THE STORY DESCRIBE THE EVENTS DESCRIBE THE CONTEXT STORYBOARDS
  61. 61. 5 MINS
  62. 62. PHASE THREE: CONVERGE
  63. 63. WE MAKE HARD CHOICES AND PICK A SINGLE DIRECTION TO PROTOTYPE AND TEST. YOU’LL FOCUS ON HAVING THE RIGHT (AND SOMETIMES DIFFICULT) CONVERSATIONS ABOUT HOW YOU CAN SOLVE YOUR CHOSEN PROBLEM. CONVERGE
  64. 64. SHARE YOUR IDEAS AND DISCUSS WITH THE ENTIRE GROUP. REMEMBER: TOUGH ON IDEAS, GENTLE ON PEOPLE. SKETCHING
  65. 65. EACH PERSON TAKES TURNS IN PRESENTING THEIR IDEA TO THE REST OF THE TEAM. LISTENING TEAM MEMBERS PROVIDE FEEDBACK. PRESENTER TAKES NOTES. REPEAT UNTIL EACH MEMBER HAS GONE. RITUAL DISCENT
  66. 66. 12 MINS
  67. 67. USING THE FEEDBACK YOU RECEIVED, MAKE IMPROVEMENTS TO YOUR SOLUTION SKETCHING, AGAIN
  68. 68. 5 MINS
  69. 69. IDENTIFY THE TWO SOLUTIONS FROM YOUR TEAM SKETCHES YOU LIKE MOST AND PLACE YOUR VOTE NEXT TO THEM. VOTING
  70. 70. 3 MINS
  71. 71. PHASE FOUR: BUILD
  72. 72. PRODUCT PROTOTYPES ARE LIVING VERSIONS OF YOUR IDEAS. PROTOTYPES DON'T HAVE TO BE PERFECT, BUT SHOULD PROVIDE ENOUGH DETAIL TO ADEQUATELY TEST YOUR ASSUMPTIONS WITH USERS OTHER THAN YOURSELVES. BUILD
  73. 73. AS A TEAM, CREATE A MULTI-STEP PROTOTYPE OF YOUR SOLUTION. BUILD WITH THE INTERVIEW IN MIND (DRAW, VIDEO, ROLE PLAYING, ETC.) PROTOTYPING
  74. 74. 10 MINS
  75. 75. AS A TEAM, DETERMINE WHO FROM YOUR TEAM WILL BE THE INTERVIEWER, AND WHO WILL BE THE NOTE TAKERS PROTOTYPING
  76. 76. 1 MIN
  77. 77. AS A TEAM CREATE 3 QUESTIONS TO ASK DURING THE PROTOTYPE TEST. DETERMINE WHICH QUESTIONS WILL GET ASKED BEFORE THE PROTOTYPE IS SHOWN (UNBIASED), DURING THE PROTOTYPE (CONNECTED TO A FEATURE), OR AFTER (WRAP UP) QUESTION FORMULATION
  78. 78. 10 MINS
  79. 79. IDENTIFY TOP ASSUMPTIONS FROM PHASE ONE, RELATED TO THIS IDEA AND LINE UP VERTICALLY. ASSUMPTION MAPPING
  80. 80. ASSUMPTIONS TESTING BOARD ASSUMPTIONS VALIDATED IF…TEST BY… PROTOTYPED INTERACTIONS NO INSTRUCTIONS ON PAGE $$ INTERVIEW QUESTION IS “YES” $40 $30 $20 SELECTED OPTION ONE $20 $10
  81. 81. 5 MINS
  82. 82. DEFINE “VALID IF…” CRITERIA WHAT WILL THE USER SAY OR DO TO DEMONSTRATE THIS ASSUMPTION IS TRUE? ASSUMPTION MAPPING
  83. 83. ASSUMPTION MAPPING VALID IF: VALID IF: VALID IF: VALID IF:
  84. 84. 5 MINS
  85. 85. PHASE FIVE: TEST
  86. 86. YOUR USERS AND/OR CUSTOMERS ARE THE ONES WHO WILL GIVE YOU THE BEST FEEDBACK. GO BEYOND THE VERBAL FEEDBACK AND ALSO OBSERVE BEHAVIORS, BODY LANGUAGE, AND EMOTIONS. TEST
  87. 87. ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES INTERVIEWING
  88. 88. PAIR UP WITH ANOTHER TEAM ONE TEAM PRESENTS AND THE OTHER TEAM ASKS QUESTIONS SWITCH TEAMS AND REPEAT INTERVIEWING EXERCISE
  89. 89. 2 MINS + 5 MINS
  90. 90. WHAT DID YOU LEARN FROM THE TEST? WHAT WOULD YOU CHANGE OR ADD TO IMPROVE THE SOLUTION? RETROSPECTIVE
  91. 91. ASSUMPTION MAPPING VALID IF: VALID IF: VALID IF: VALID IF: TEST: TEST: TEST: TEST:
  92. 92. 4 MINS
  93. 93. CONGRATULATIONS! YOU DID IT.
  94. 94. BEYOND THE SPRINT } DESIGN SPRINT Understand Diverge Build Test Converge Sprint 1 } AGILE SCRUM Refine Build Test Sprint 4 Refine Build Test Sprint n }DESIGN INTERVALS Sprint 2 Refine Build Test Sprint 3 Refine Build Test
  95. 95. Hopes & Fears Goal & Anti-Goal Who / Do Persona Design User Journey Map Experience Map Problem Reframe Daily Retrospective Pitch Practice Parking Lot Job-Stories Challenge Map Mind Map Silent Critique $100 Test Service Blueprint Sprint Debrief
  96. 96. "Who knew our account managers would have such great ideas for our product? They generated more than half the ideas we came up with, including the idea we prototyped. I’d never have tapped into them if we hadn’t done this.” Dan Koziak CXO OF PROMOBOXX “ ”
  97. 97. richard@freshtilledsoil.com @rmbanfield @freshtilledsoil #designsprint
  98. 98. Thank you! richard@freshtilledsoil.com @rmbanfield @freshtilledsoil #designsprint www.productleadershipbook.com

×