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BUSINESS	MODEL	HACKING	(BMH):	Integrate	Strategic/Business	Planning,	Business	Model	Design,	and	Project	Management	
q  Fut...
Tools	of	
Business	Model	Hacking	(BMH)	
Note:	The	tool	of	the	Business	Model	Strip	is	excluded.
2x2	Value	Engine	Map	(VEM)
4-Box	(2x2)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
4-Box	(2x2)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
4-Box	(2x2)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
4-Box	(2x2)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
9-Box	(3x3)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
9-Box	(3x3)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
9-Box	(3x3)	VALUE	ENGINE	MAP:	4	Posi?oning	Strategies/Business	Models	for	Every	Product,	Business,	Industry,	or	System	
q ...
Problem	Solving	Theater	(PST)
Supersystem	
Problem	Solving	Theater:	Rapidly	Collect	Organize,	Present,	&	Evaluate	Ideas	for	Any	Problem	or	Hacking	Proje...
EXAMPLES
2x2	Value	Engine	Map	(VEM)	for	
#JMU	(Hacking	for	Defense):		
DEEP	CLEARANCE	SITUATIONAL	
AWARENESS
Author	of	the	World’s	Most	Paradigm-Shi]ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc=ons?”	
hFp...
Author	of	the	World’s	Most	Paradigm-Shi]ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc=ons?”	
hFp...
Author	of	the	World’s	Most	Paradigm-Shi]ing	Business	Book:	“Business	Model	Canvas:	A	Good	Tool	With	Bad	Instruc=ons?”	
hFp...
Problem	Solving	Theater	for	#JMU	(Hacking	for	Defense):	DEEP	CLEARANCE	SITUATIONAL	AWARENESS	
q  Future	(To	Do)		 ü  Prese...
2x2	Value	Engine	Map	(VEM)	for	
#SU11	(Hacking	for	Defense):	
COUNTER	IMPROVISED-THREAT	
FRAMEWORK
Environment	(Local/Global	BACKGROUND):	Iraq	and	Afghanistan	
Author	of	the	World’s	Most	Paradigm-Shi]ing	Business	Book:	“B...
Environment	(Local/Global	BACKGROUND):	Iraq	and	Afghanistan	
Author	of	the	World’s	Most	Paradigm-Shi]ing	Business	Book:	“B...
Problem	Solving	Theater	for	#SU11	(Hacking	for	Defense):	COUNTER	IMPROVISED-THREAT	FRAMEWORK	
q  Future	(To	Do)		 ü  Prese...
2x2	Value	Engine	Map	(VEM)	for	
#SU27	(Hacking	for	Defense):		
DETECTION	AND	MONITORING	OF	
ILLICIT	MARITIME	ACTIVITIES
Environment	(Local/Global	BACKGROUND):	Central	&	South	America	as	well	as	the	Caribbean		
Author	of	the	World’s	Most	Parad...
Problem	Solving	Theater	for	#SU27	(H4D):	DETECTION	AND	MONITORING	OF	ILLICIT	MARITIME	ACTIVITIES	
q  Future	(To	Do)		 ü  P...
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Can BUSINESS MODEL HACKING Instantly Save the National Defense & Intelligence Communities THOUSANDS OF LIVES & MILLIONS OF DOLLARS?

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"Business Model Hacking (BMH)" refers to a multilevel mapping methodology that uses the unit of analysis of a business model to rapidly discover and eliminate pain in the lifecycle of any system, project, and/or business model. The approach of Business Model Hacking can be applied to projects in the public and private sectors as well as non-governmental organizations and society in general. The current program of "Hacking for Defense (H4D)," which is pioneered at Stanford University can be regarded as a basic instance of Business Model Hacking that uses the Mission Model Canvas (Business Model Canvas) and Value Proposition Canvas within the framework of the Lean Launchpad Methodology. However, given the "12 Handicaps" of the Mission Model Canvas (Business Model Canvas), Rod King uses a different toolkit for Business Model Hacking. Details of King's toolkit can be found in his groundbreaking book, "Business Model Canvas: A Good Tool with Bad Instructions?" This book is available at Amazon.com.

This presentation focuses on King's two tools for Business Model Hacking: Problem Solving Theater (PST) and Value Engine Map (VEM). These tools are applied to proposed projects in the National Defense and Intelligence Communities. When properly applied, tools of Business Model Hacking can help organizations to effectively and efficiently achieve their goals, vision, and mission. In particular, Business Model Hacking can help the National Defense and Intelligence Communities to rapidly save thousands of lives as well as millions of dollars.

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Can BUSINESS MODEL HACKING Instantly Save the National Defense & Intelligence Communities THOUSANDS OF LIVES & MILLIONS OF DOLLARS?

  1. 1. BUSINESS MODEL HACKING (BMH): Integrate Strategic/Business Planning, Business Model Design, and Project Management q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: HACKING (Ambidextrous Accoun?ng/Project Management) BUSINESS PLANNING/STRATEGY (Deliberate; Emergent or Adap?ve) BUSINESS MODEL HACKING (BMH) Business Model Canvas Business Model Strip WHERE: 2 3 1 Environment (Local/Global) DESIGN: Innovate/Improve q BUSINESS MODEL ENTERPRISE o  One-sided Market (Pipe) o  Two-sided Market (V-Pla1orm) o  Mul?-sided Market (Network-Pla1orm) q BUSINESS MODEL ECOSYSTEM q BUSINESS MODEL ECONOMY (SECTOR) q BUSINESS MODEL ENVIRONMENT BUSINESS MODEL DESIGN (Pipe; PlaRorm) PLAN: Innovate/Improve q  Bus; For-Profit Org. q  Company; Firm q  Dept.; Industry q  Non-Profit Org. q  Supply/Value Chain q  Personnel; Compe?tor q  Industry/Sector Lean Startup Method IMPLEMENT: Discover/Validate q  Customer: Pain Discovery; Segmenta?on; Behavior/Habits q  Pain: Mul?level Pain Discovery & Elimina?on q  Fitness: Pain-Solu?on; Product-Market; Business Model q  Growth: Trac?on; Strategic/Tac?cal Scaling q  Mentor-Hero’s Journey Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Business Model Hacking (BMH) is a mul9level mapping methodology that uses the unit of analysis of a business model to rapidly discover and eliminate pain in the lifecycle of any system, project, and/or business model.
  2. 2. Tools of Business Model Hacking (BMH) Note: The tool of the Business Model Strip is excluded.
  3. 3. 2x2 Value Engine Map (VEM)
  4. 4. 4-Box (2x2) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): .................................................................................................................................
  5. 5. 4-Box (2x2) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. VALUE ENGINE (Trade-off): Pain vs. Delight
  6. 6. 4-Box (2x2) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing LOW PAIN: Cost (Waste; Complexity; Delay) HIGH PAIN: Cost (Waste; Complexity; Delay) LOW DELIGHT: DifferenIaIon (Quality; Performance; Benefit) 1 10 1 10 HIGH DELIGHT: DifferenIaIon (Quality; Performance; Benefit) BLUE OCEAN (VALUE INNOVATION) Tools/ Strategy/Business Model RED OCEAN (COMMODITIZATION) Tools/ Strategy/Business Model LUXURY SPOT (HIGH DIFFERENTIATION) Tools/ Strategy/Business Model DISRUPTIVE INNOVATION (LOW COST & GOOD ENOUGH) Tools/ Strategy/Business Model VALUE ENGINE (Trade-off): Pain vs. Delight PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. Ideal Value Proposi9on (IVP): Maximize Delight; Minimize Pain
  7. 7. 4-Box (2x2) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 2x2 MAP (Trade-off) PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): .................................................................................................................................
  8. 8. 9-Box (3x3) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing 3x3 MAP (Trade-off) PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): .................................................................................................................................
  9. 9. 9-Box (3x3) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing POKER CANVAS (Trade-off) PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): .................................................................................................................................
  10. 10. 9-Box (3x3) VALUE ENGINE MAP: 4 Posi?oning Strategies/Business Models for Every Product, Business, Industry, or System q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): …............................................................................... Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing POKER CANVAS (Trade-off) PROBLEM SPONSOR (Value Recipient: Beneficiaries): .......................................................................................................... PROBLEM (Big Urgent Market Pain (BUMP)): …..................................................................................................................... GOAL/JOB TO GET DONE (Market/Objec?ve): …................................................................................................................... SOLUTION-BOUNDARIES (Constraints): ................................................................................................................................ SOLUTION-PROVIDER (Value Creator): .................................................................................................................................
  11. 11. Problem Solving Theater (PST)
  12. 12. Supersystem Problem Solving Theater: Rapidly Collect Organize, Present, & Evaluate Ideas for Any Problem or Hacking Project q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global) BACKGROUND (Context/Story/Ques?on) Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain (Constraints) - Cost (Budget) Delight (Gains) Benefit (Revenue) + SOLUTION-BOUNDARIES (Output/Prototype: Solu9on Criteria) SOLUTION PROVIDER (Value Creator) PROBLEM/CHALLENGE (Job To Get Done) Impact FOUNDATION SUPERSTRUCTURE (Body) ROOF System (Business Model/Project) & Elements PROBLEM SPONSOR (Value Recipient) IMPACT OR TRADE-OFF (Feedback) PROJECT TITLE
  13. 13. EXAMPLES
  14. 14. 2x2 Value Engine Map (VEM) for #JMU (Hacking for Defense): DEEP CLEARANCE SITUATIONAL AWARENESS
  15. 15. Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing PROBLEM SPONSOR (Value Recipient: Beneficiaries): 75th Ranger Regiment PROBLEM (Big Urgent Market Pain (BUMP)): prevalence of improvised explosive devices, booby traps and personnel in for9fied figh9ng posi9ons or hiding in depth GOAL/JOB TO GET DONE (Market/Objec?ve): Gain situa9onal awareness inside a natural or man-made enemy or poten9al enemy sanctuary SOLUTION-BOUNDARIES (Constraints): Logis9c complica9ons – weight; ba]eries; terrain; physical obstruc9ons; etc. SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. 2x2 Value Engine Map (VEM) for #JMU (Hacking for Defense): DEEP CLEARANCE SITUATIONAL AWARENESS q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: VALUE ENGINE (Trade-off): Complexity vs. Universality Environment (Local/Global BACKGROUND): Theater of (Asymmetrical) War
  16. 16. Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing PROBLEM SPONSOR (Value Recipient: Beneficiaries): 75th Ranger Regiment PROBLEM (Big Urgent Market Pain (BUMP)): Prevalence of improvised explosive devices, booby traps and personnel in for9fied figh9ng posi9ons or hiding in depth GOAL/JOB TO GET DONE (Market/Objec?ve): Gain situa9onal awareness inside a natural or man-made enemy or poten9al enemy sanctuary SOLUTION-BOUNDARIES (Constraints): Logis9c complica9ons – weight; ba]eries; terrain; physical obstruc9ons; etc. SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. 2x2 Value Engine Map (VEM) for #JMU (Hacking for Defense): DEEP CLEARANCE SITUATIONAL AWARENESS q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global BACKGROUND): Theater of (Asymmetrical) War VALUE ENGINE (Trade-off): Size (Weight) vs. Awareness
  17. 17. Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BLUE OCEAN (VALUE INNOVATION) Tools/ Strategy/Business Model RED OCEAN (COMMODITIZATION) Tools/ Strategy/Business Model LUXURY SPOT (HIGH DIFFERENTIATION) Tools/ Strategy/Business Model DISRUPTIVE INNOVATION (LOW COST & GOOD ENOUGH) Tools/ Strategy/Business Model LOW PAIN: Size (Weight) (Waste; Complexity; Delay) HIGH PAIN: Size (Weight) (Waste; Complexity; Delay) LOW DELIGHT: DifferenIaIon (Depth of Situa?onal Awareness) 1 10 1 10 Ideal Value Proposi9on (IVP): Maximize Delight; Minimize Pain 2x2 Value Engine Map (VEM) for #JMU (Hacking for Defense): DEEP CLEARANCE SITUATIONAL AWARENESS q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: VALUE ENGINE (Trade-off): Size (Weight) vs. Awareness PROBLEM SPONSOR (Value Recipient: Beneficiaries): 75th Ranger Regiment PROBLEM (Big Urgent Market Pain (BUMP)): Prevalence of improvised explosive devices, booby traps and personnel in for9fied figh9ng posi9ons or hiding in depth GOAL/JOB TO GET DONE (Market/Objec?ve): Gain situa9onal awareness inside a natural or man-made enemy or poten9al enemy sanctuary SOLUTION-BOUNDARIES (Constraints): Logis9c complica9ons – weight; ba]eries; terrain; physical obstruc9ons; etc. SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. Environment (Local/Global BACKGROUND): Theater of (Asymmetrical) War
  18. 18. Problem Solving Theater for #JMU (Hacking for Defense): DEEP CLEARANCE SITUATIONAL AWARENESS q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global) BACKGROUND (Context/Story/Ques?on) Due to the prevalence of improvised explosive devices, booby traps and personnel in for?fied figh?ng posi?ons or hiding in depth, the ability to clear these areas without exposing Soldiers and/or cri?cal capability to unnecessary risk is a major force protec?on issue. Figh?ng posi?ons are not limited to structures – tunnels, karez systems, caves, buildings, etc. A variety of robots/drones have been used with limited success due to terrain, lack of geo-posi?oning systems and/or line-of-sight communica?ons, and enemy fire. Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain (Constraints) - Cost (Budget) Delight (Gains) Benefit (Revenue) + SOLUTION-BOUNDARIES (Output/Prototype: Solu9on Criteria) o  Logis?cs complica?ons with poten?al solu?ons: weight, baieries, etc. o  Robots and drones restricted by terrain, physical obstruc?ons, line-of-sight communica?ons, or mesh ad-hoc networks tethering abili?es. o  Robots easily suscep?ble to enemy fire. o  Ability of robots and drones to carry the necessary sensors/ tools/payloads to provide adequate intelligence o  Consider standoff distance from entrance of structure and length of ?me exposed for force protec?on purposes. o  Consider how the intelligence is presented to the user: weight, baieries, light discipline, control while maintaining a figh?ng posture. o  Determine the layout/floor plan of the en?re structure or “hide site”. o  Determine the presence and loca?ons of enemy personnel. o  Detect improvised explosive devices or other hazards PROBLEM SPONSOR (Value Recipient) 75th Ranger Regiment SOLUTION PROVIDER (Value Creator) PROBLEM/CHALLENGE (Job To Get Done) Gain situa?onal awareness inside a natural or man-made enemy or poten?al enemy sanctuary. #JMU DEEP CLEARANCE SITUATIONAL AWARENESS IMPACT OR TRADE-OFF (Feedback)
  19. 19. 2x2 Value Engine Map (VEM) for #SU11 (Hacking for Defense): COUNTER IMPROVISED-THREAT FRAMEWORK
  20. 20. Environment (Local/Global BACKGROUND): Iraq and Afghanistan Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing PROBLEM SPONSOR (Value Recipient: Beneficiaries): Joint Improvised-Threat Defeat Organiza9on (JIDO) PROBLEM (Big Urgent Market Pain (BUMP)): Growing threat of improvised explosive devices (IEDs) GOAL/JOB TO GET DONE (Market/Objec?ve): Understand and categorize the problem set of counter-improvised threats SOLUTION-BOUNDARIES (Constraints): Simple framework; Interagency lexicon for on and off-ba]lefield IED’s SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. 2x2 Value Engine Map (VEM) for #SU11 (Hacking for Defense): COUNTER IMPROVISED-THREAT FRAMEWORK q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: VALUE ENGINE (Trade-off): Complexity vs. Universality
  21. 21. Environment (Local/Global BACKGROUND): Iraq and Afghanistan Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BLUE OCEAN (VALUE INNOVATION) Tools/ Strategy/Business Model RED OCEAN (COMMODITIZATION) Tools/ Strategy/Business Model LUXURY SPOT (HIGH DIFFERENTIATION) Tools/ Strategy/Business Model DISRUPTIVE INNOVATION (LOW COST & GOOD ENOUGH) Tools/ Strategy/Business Model PROBLEM SPONSOR (Value Recipient: Beneficiaries): Joint Improvised-Threat Defeat Organiza9on (JIDO) PROBLEM (Big Urgent Market Pain (BUMP)): Growing threat of improvised explosive devices (IEDs) GOAL/JOB TO GET DONE (Market/Objec?ve): Understand and categorize the problem set of counter-improvised threats SOLUTION-BOUNDARIES (Constraints): Simple framework; Interagency lexicon for on and off-ba]lefield IED’s SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. LOW PAIN: Complexity (Waste; Complexity; Delay) HIGH PAIN: Complexity (Waste; Complexity; Delay) LOW DELIGHT: DifferenIaIon (Universality of Classifica?on System) 1 10 1 10 HIGH DELIGHT: DifferenIaIon (Universality of Classifica?on System) 2x2 Value Engine Map (VEM) for #SU11 (Hacking for Defense): COUNTER IMPROVISED-THREAT FRAMEWORK q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: VALUE ENGINE (Trade-off): Complexity vs. Universality Ideal Value Proposi9on (IVP): Maximize Delight; Minimize Pain
  22. 22. Problem Solving Theater for #SU11 (Hacking for Defense): COUNTER IMPROVISED-THREAT FRAMEWORK q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global) BACKGROUND (Context/Story/Ques?on) The Joint Improvised Explosive Device Defeat Organiza?on, or JIEDDO, was established in 2006 to counter the growing threat of improvised explosive devices (IEDs) being experienced in Iraq and Afghanistan. JIEDDO has since demonstrated the capability to provide solu?ons to rapidly changing IED problems in less than two years. In 2015, the DOD chose to preserve JIEDDO’s responsiveness by making the organiza?on a Combat Support Agency, and expanding it’s mission to counter-improvised threats, in addi?on to IEDs. Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain (Constraints) - Cost (Budget) Delight (Gains) Benefit (Revenue) + SOLUTION-BOUNDARIES (Output/Prototype: Solu9on Criteria) A simple framework is preferred to a complex one. The framework will be used to derive a lexicon for improvised threats across interagency and government boundaries The framework should also be applicable to IEDs The framework should be encompass improvised threats both on and off the bailefield PROBLEM SPONSOR (Value Recipient) Joint Improvised-Threat Defeat Organiza?on (JIDO) SOLUTION PROVIDER (Value Creator) PROBLEM/CHALLENGE (Job To Get Done) Develop a framework for JIDO to understand and categorize the counter-improvised threat problem set. #SU11 COUNTER IMPROVISED-THREAT FRAMEWORK IMPACT OR TRADE-OFF (Feedback)
  23. 23. 2x2 Value Engine Map (VEM) for #SU27 (Hacking for Defense): DETECTION AND MONITORING OF ILLICIT MARITIME ACTIVITIES
  24. 24. Environment (Local/Global BACKGROUND): Central & South America as well as the Caribbean Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing BLUE OCEAN (VALUE INNOVATION) Tools/ Strategy/Business Model RED OCEAN (COMMODITIZATION) Tools/ Strategy/Business Model LUXURY SPOT (HIGH DIFFERENTIATION) Tools/ Strategy/Business Model DISRUPTIVE INNOVATION (LOW COST & GOOD ENOUGH) Tools/ Strategy/Business Model PROBLEM SPONSOR (Value Recipient): U.S. Southern Command (SOUTHCOM), Technology, Innova9on & Solu9ons – J72 PROBLEM (Big Urgent Market Pain (BUMP)): Illicit ac9vi9es in broad mari9me areas such as the Eastern Pacific GOAL/JOB TO GET DONE (Market/Objec?ve): Detect and monitor illicit mari9me ac9vi9es SOLUTION-BOUNDARIES (Constraints): Commercial, Off-the-Shelf Solu9ons & low-cost solu9ons; varying sea states; etc. SOLUTION-PROVIDER (Value Creator): ................................................................................................................................. LOW PAIN: Cost (Waste; Complexity; Delay) HIGH PAIN: Cost (Waste; Complexity; Delay) LOW DELIGHT: DifferenIaIon (Detec?on; Monitoring) 1 10 1 10 HIGH DELIGHT: DifferenIaIon (Quality of Detec?on/Monitoring) 2x2 Value Engine Map (VEM) for #SU27 (H4D): DETECTION AND MONITORING OF ILLICIT MARITIME ACTIVITIES q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: VALUE ENGINE (Trade-off): Cost vs. Quality (of Detec9on) Ideal Value Proposi9on (IVP): Maximize Delight; Minimize Pain
  25. 25. Problem Solving Theater for #SU27 (H4D): DETECTION AND MONITORING OF ILLICIT MARITIME ACTIVITIES q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: Environment (Local/Global) BACKGROUND (Context/Story/Ques?on) There are many challenges and opportuni?es associated with security in the geographical area comprised of Central and South America, and the Caribbean. One challenge is combatng illicit ac?vi?es that affect mari?me safety and security such as human and weapon smuggling, narco-trafficking, and illegal fishing. A larger goal is to take advantage of innova?ve tools and emerging technologies that can be used by the U.S. Government and Interna?onal Partners for working together to counter these challenges. The Technology, Innova?on, and Solu?on Division of U.S. Southern Command (USSOUTHCOM), a Department of Defense organiza?on, is exploring solu?ons to detect and monitor illicit ac?vi?es in mari?me areas. Author of the World’s Most Paradigm-Shi]ing Business Book: “Business Model Canvas: A Good Tool With Bad Instruc=ons?” hFps://Inyurl.com/mf4wku4 Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing Pain (Constraints) - Cost (Budget) Delight (Gains) Benefit (Revenue) + SOLUTION-BOUNDARIES (Output/Prototype: Solu9on Criteria) Describe technical thresholds: Preference is placed on Commercial, Off-the-Shelf Solu?ons and low-cost solu?ons, including new ways of approaching exis?ng technologies and taking advantage of open-source so]ware whenever possible. Environmental Condi?ons: Mari?me areas and varying sea states. Technologies that might be relevant: over the horizon radar, unmanned surface vehicles, unmanned aerial vehicles, advanced sensors and communica?on packages, and informa?on sharing technologies. PROBLEM SPONSOR (Value Recipient) U.S. Southern Command (SOUTHCOM), Technology, Innova?on and Solu?ons –J72 SOLUTION PROVIDER (Value Creator) PROBLEM/CHALLENGE (Job To Get Done) Develop the capability for U.S. Southern Command, other U.S. Government organiza?ons, and Interna?onal partners to detect and monitor illicit ac9vi9es in broad mari9me areas such as the Eastern Pacific. #SU27: DETECTION AND MONITORING OF ILLICIT MARITIME ACTIVITIES IMPACT OR TRADE-OFF (Feedback)

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