The days of the traditional and voluminous business plan are almost over, especially for entrepreneurs and startups. Today, many startups prefer and use a 1-page document to present their business ideas and plans as well as business models. Popular 1-Page business documents include the Balanced Scorecard, Strategy Map, One Page Business Plan, Business Model Canvas, and Lean Canvas. However, these 1-Page documents do not use a common framework and language to present their ideas. It is not easy to know similarities and differences between the different 1-page documents. In addition, the approaches appear fragmented. In this presentation, the visual tool of the Business Design Map is presented as a tool for universal problem solving and project/platform management. The Business Design Map is a visual platform that can be used to present or "plug and play" any business tool including a 1-Page Business Plan, Balanced Scorecard, Strategy Map, Business Model Canvas, and Lean Canvas as well as 10 Investor Questions and 10 Consultant Questions.

1. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Who
What
Why
How
WHEN
(Time)
WHERE
(Space)
SPACETIME
E x t e n d e d E n t e r p r i s e
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
BUSINESS DESIGN MAP
MISSION/VISION (Mantra): …................................................................................

2. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Who
What
Why
How
WHEN
(Time)
WHERE
(Space)
SPACETIME
E x t e n d e d E n t e r p r i s e
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
BUSINESS DESIGN MAP
MISSION/VISION (Mantra): …................................................................................
6 QUESTION-CARDS

3. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Who
What
Why
How
WHEN
(Time)
WHERE
(Space)
SPACETIME
E x t e n d e d E n t e r p r i s e
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
BUSINESS DESIGN MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES 6 QUESTION-CARDS

4. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
Who
What
Why
How
WHEN
(Time)
WHERE
(Space)
SPACETIME
E x t e n d e d E n t e r p r i s e BUSINESS DESIGN MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES 6 QUESTION-CARDS

5. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
Who
What
Why
How
WHEN
(Time)
WHERE
(Space)
SPACETIME
E x t e n d e d E n t e r p r i s e BUSINESS DESIGN MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

6. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

7. q ENTERPRISE
(VALUE CHAIN; SYSTEM)
q EXTENDED ENTERPRISE
(SUPPLY CHAIN)
q BUSINESS MODEL
q VALUE NET (NETWORK)
q PLATFORM
q ECOSYSTEM
(ENVIRONMENT)
q INDUSTRY
(SUPERSYSTEM)
q PRODUCT/SERVICE
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
8 LEVELS & UNITS OF BUSINESS INNOVATION-Galaxy
q Future q Present q Past
WHERE (Context/Environment): .................................................................................................
Pain/Delight (-/+): ….....
876
4
1
5
32
8 LEVELS & UNITS
OF
BUSINESS INNOVATION
(Shared
Value Innovaon)
0
Problem/Job To Get Done (JTGD): ......................................................

8. HOW TO SIMPLY USE
THE BIZNɛS MAP
(THE BUSINESS DESIGN MAP)

9. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

10. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
Customer Experience:
Pain/Delight (-/+)
q Future
q Present
q Past
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

11. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
Customer Experience:
Pain/Delight (-/+)
q Future
q Present
q Past
(Request/
Data/
Reward)
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

12. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
Customer Experience:
Pain/Delight (-/+)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
q Future
q Present
q Past
(Request/
Data/
Reward)
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

13. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
Customer Experience:
Pain/Delight (-/+)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
q Future
q Present
q Past
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

14. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
Customer Experience:
Pain/Delight (-/+)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
q Future
q Present
q Past
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Feedback
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

15. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
Customer Experience:
Pain/Delight (-/+)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
q Future
q Present
q Past
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Feedback
Output:
Sasfier/
Delighter (-/+)
Problem (Tame/Wicked)/
Job To Get Done (JTGD)
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

16. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

17. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

18. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

19. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Reward/
Payment)
Provider
(Supplier)
q Future
q Present
q Past
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

20. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

21. Examples

22. Example 1

23. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q No good way to share info & ideas
24x7?
q Dworzak (Freetown), Sierra Leone
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
BIZNɛS MAP: Kelvin Doe’s Recycled FM Radio Sta(on
MISSION/VISION (Mantra): …................................................................................
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
SPACETIME
E x t e n d e d E n t e r p r i s e
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

24. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q No good way to share info & ideas
24x7?
q Dworzak (Freetown), Sierra Leone
Customers
(Stakeholders)
q “I realized that there was no good way for
people to share informaLon and ideas.
Everyone in my home town, Dwozark, had a
radio but the staLons they picked up didn’t
broadcast local news and events happening
in their community.”
Product/Service
(Offer; Output)
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP: Kelvin Doe’s Recycled FM Radio Sta(on
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

25. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q No good way to share info & ideas
24x7?
q Dworzak (Freetown), Sierra Leone
Customers
(Stakeholders)
q “I realized that there was no good way for
people to share informaLon and ideas.
Everyone in my home town, Dwozark, had a
radio but the staLons they picked up didn’t
broadcast local news and events happening
in their community.”
Product/Service
(Offer; Output)
q “I therefore built a FM Radio StaLon where I
can play music and broadcasts news under the
name “DJ Focus”.”
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP: Kelvin Doe’s Recycled FM Radio Sta(on
MISSION/VISION (Mantra): …................................................................................
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

26. Example 2

27. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP: Jasonta Coker’s Biomass Brique]e
MISSION/VISION (Mantra): “Always believe in yourself and never let your dreams die.”
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

28. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q Charcoal for household cooking
24x7?
q Sierra Leone
Customers
(Stakeholders)
Product/Service
(Offer; Output)
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP: Jasonta Coker’s Biomass Brique]e
MISSION/VISION (Mantra): “Always believe in yourself and never let your dreams die.”
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

29. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q Charcoal for household cooking
24x7?
q Sierra Leone
Customers
(Stakeholders)
q “I saw the use of charcoal as a problem to
most households in Sierra Leone and therefore
proposed an eco-friendly mechanism of
biomass briqueVe as a substute for
charcoal.”
Product/Service
(Offer; Output)
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
SPACETIME
E x t e n d e d E n t e r p r i s e BIZNɛS MAP: Jasonta Coker’s Biomass Brique]e
MISSION/VISION (Mantra): “Always believe in yourself and never let your dreams die.”
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

30. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q Charcoal for household cooking
24x7?
q Sierra Leone
Customers
(Stakeholders)
q “I saw the use of charcoal as a problem to
most households in Sierra Leone and therefore
proposed an eco-friendly mechanism of
biomass briqueVe as a substute for
charcoal.”
Product/Service
(Offer; Output)
q “[E]co-friendly charcoal briqueVes to provide
an alternave fuel for cooking that is more
affordable and easily accessible for all. I also
realized that her charcoal briquebes had the
potenal to discourage deforestaLon and …”
Value
(Request; Rew-
ard/ Payment)
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
E x t e n d e d E n t e r p r i s e
SPACETIME
BIZNɛS MAP: Jasonta Coker’s Biomass Brique]e
MISSION/VISION (Mantra): “Always believe in yourself and never let your dreams die.”
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

31. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q Charcoal for household cooking
24x7?
q Sierra Leone
Customers
(Stakeholders)
q “I saw the use of charcoal as a problem to
most households in Sierra Leone and therefore
proposed an eco-friendly mechanism of
biomass briqueVe as a substute for
charcoal.”
Product/Service
(Offer; Output)
q “[E]co-friendly charcoal briqueVes to provide
an alternave fuel for cooking that is more
affordable and easily accessible for all. I also
realized that her charcoal briquebes had the
potenal to discourage deforestaLon and …”
Value
(Request; Rew-
ard/ Payment)
q “I also realized that her charcoal briquebes had the
potenal to discourage deforestaLon and remove
the waste in the community, thereby conserving the
environment.”
Provider
(Supplier)
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
E x t e n d e d E n t e r p r i s e
SPACETIME
BIZNɛS MAP: Jasonta Coker’s Biomass Brique]e
MISSION/VISION (Mantra): “Always believe in yourself and never let your dreams die.”
6 PERSPECTIVES ECOSYSTEM (AT GIVEN TIME) 6 QUESTION-CARDS

32. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
What
Why
How
Who
Time
Space
(Problem/Job;
Environment)
q Charcoal for household cooking
24x7?
q Sierra Leone
Customers
(Stakeholders)
q “I saw the use of charcoal as a problem to
most households in Sierra Leone and therefore
proposed an eco-friendly mechanism of
biomass briqueVe as a substute for
charcoal.”
Product/Service
(Offer; Output)
q “[E]co-friendly charcoal briqueVes to provide
an alternave fuel for cooking that is more
affordable and easily accessible for all. I also
realized that her charcoal briquebes had the
potenal to discourage deforestaLon and …”
Value
(Request; Rew-
ard/ Payment)
q “I also realized that her charcoal briquebes had the
potenal to discourage deforestaLon and remove
the waste in the community, thereby conserving the
environment.”
Provider
(Supplier)
q “Using waste like sawdust, leZ over crops, used Lres,
livestock manure, and papers, I began to experiment
manufacturing eco-friendly charcoal briquebes to
provide an alternave fuel for cooking that is more
affordable and easily accessible for all.”
q Future
q Present
ü Past
Source of informaon: hdp://gmin.org/students-stories/
E x t e n d e d E n t e r p r i s e
SPACETIME
BIZNɛS MAP: Jasonta Coker’s Biomass Brique]e
MISSION/VISION (Mantra): “Always believe in yourself and never let your dreams die.”
6 QUESTION-CARDS

33. Six Honest Serving Men

34. Siks ɔnɛs Man Dɛm
(“Six Honest Serving Men” by Rudyard Kipling)
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
WHERE
(Space)
Who
What
Why
How
SPACETIME

35. Siks ɔnɛs Man Dɛm
(“Six Honest Serving Men” by Rudyard Kipling)
I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and
When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But ager they have worked for me,
I give them all a rest.
I let them rest from nine ll five,
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men.
But different folk have different views;
I know a person small—
She keeps ten million serving-men,
Who get no rest at all!
She sends'em abroad on her own affairs,
From the second she opens her eyes—
One million Hows, two million Wheres,
And seven million Whys!
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Udat
We(n
Way
Aw
USTɛM
(Tɛm)
USAY
(Spes)
WHEN
(Time)
Who
What
Why
I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and
When
And How and Where and Who.
I send them over land and sea,
I send them east and west;
But ager they have worked for me,
I give them all a rest.
I let them rest from nine ll five,
For I am busy then,
As well as breakfast, lunch, and tea,
For they are hungry men.
But different folk have different views;
I know a person small—
She keeps ten million serving-men,
Who get no rest at all!
She sends'em abroad on her own affairs,
From the second she opens her eyes—
One million Hows, two million Wheres,
And seven million Whys!
How
WHERE
(Space)
SPACETIME
E x t e n d e d E n t e r p r i s e

36. A Six Ques(on (6Q) Tool

37. Business Design Map
A Six Ques(on (6Q) Tool

38. Business Design Map
Visual Pladorm for Universal Problem Solving & Project Management (UPSPM)
A Six Ques(on (6Q) Tool

39. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHERE

40. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHERE
q Future q Present q Past

41. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHO
WHAT
WHY
HOW
WHEN
WHERE
q Future q Present q Past

42. q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE

43. q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE

44. q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE (Context/Environment): .................................................................................................

45. q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): ......................................................

46. q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BUSINESS DESIGN MAP: …..........................................................................................................
WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE (Context/Environment): .................................................................................................
Problem/Job To Get Done (JTGD): ...................................................... Pain/Delight (-/+): ….....

47. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
WHO
WHAT
WHY
HOW
WHERE (Context/Environment): .................................................................................................
BUSINESS DESIGN MAP: …..........................................................................................................
Problem/Job To Get Done (JTGD): ......................................................
WHEN

48. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
WHO
WHAT
WHY
HOW
WHERE (Context/Environment): .................................................................................................
BUSINESS DESIGN MAP: …..........................................................................................................
Problem/Job To Get Done (JTGD): ......................................................
WHEN

49. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
BUSINESS DESIGN MAP: …..........................................................................................................
Problem/Job To Get Done (JTGD): ......................................................
WHEN

50. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
BUSINESS DESIGN MAP: …..........................................................................................................
Problem/Job To Get Done (JTGD): ......................................................
WHEN

51. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
BUSINESS DESIGN MAP: …..........................................................................................................
Problem/Job To Get Done (JTGD): ......................................................
WHEN

52. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Problem/Job To Get Done (JTGD): ......................................................
WHEN

53. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Problem/Job To Get Done (JTGD): ......................................................
WHEN

54. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Problem/Job To Get Done (JTGD): ......................................................
WHEN

55. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Problem/Job To Get Done (JTGD): ......................................................
WHEN

56. Example 1
Business Design Map for
A Shared Value Innovaon (SVI) Project

57. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): No good way to share info & ideas 24x7?
q Future q Present ü Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
For Shared Value Innovaon (SVI) Project
WHO
(Customer)
q “I realized that there was no good way for people to share
informaLon and ideas. Everyone in my home town, Dwozark,
had a radio but the staLons they picked up didn’t broadcast
local news and events happening in their community.”
WHAT
(Product/
Value
Proposi(on)
q “I therefore built a FM Radio StaLon where I can play music
and broadcasts news under the name “DJ Focus”.”
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): Sierra Leone (Dwozark, Freetown)
Customer Experience:
Pain/Delight (-/+)
Recycled
FM Radio
Sta(on
(Local Music;
News)
Share info
and ideas in
community
Input: Supplies/Key Resources -
STEMCELL
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: Kelvin Doe’s Recycled FM Radio Sta(on
Source of informaon: hdp://gmin.org/students-stories/

58. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): No good way to share info & ideas 24x7?
q Future q Present ü Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
For Shared Value Innovaon (SVI) Project
WHO
(Customer)
q “I realized that there was no good way for people to share
informaLon and ideas. Everyone in my home town, Dwozark,
had a radio but the staLons they picked up didn’t broadcast
local news and events happening in their community.”
WHAT
(Product/
Value
Proposi(on)
q “I therefore built a FM Radio StaLon where I can play music
and broadcasts news under the name “DJ Focus”.”
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): Sierra Leone (Dwozark, Freetown)
Customer Experience:
Pain/Delight (-/+)
Share info
and ideas in
community
Input: Supplies/Key Resources -
STEMCELL
Processing: O.T.H.E.R. Loop
Source of informaon: hdp://gmin.org/students-stories/
Feedback
Output:
Sasfier/
Delighter (-/+)
BUSINESS DESIGN MAP: Kelvin Doe’s Recycled FM Radio Sta(on
Recycled
FM Radio
Sta(on
(Local Music;
News)

59. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): No good way to share info & ideas 24x7?
q Future q Present ü Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
For Shared Value Innovaon (SVI) Project
WHO
(Customer)
q “I realized that there was no good way for people to share
informaLon and ideas. Everyone in my home town, Dwozark,
had a radio but the staLons they picked up didn’t broadcast
local news and events happening in their community.”
WHAT
(Product/
Value
Proposi(on)
q “I therefore built a FM Radio StaLon where I can play music
and broadcasts news under the name “DJ Focus”.”
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): Sierra Leone (Dwozark, Freetown)
Customer Experience:
Pain/Delight (-/+)
Share info
and ideas in
community
Input: Supplies/Key Resources -
STEMCELL
Processing: O.T.H.E.R. Loop
Source of informaon: hdp://gmin.org/students-stories/
Feedback
Output:
Sasfier/
Delighter (-/+)
BUSINESS DESIGN MAP: Kelvin Doe’s Recycled FM Radio Sta(on
Recycled
FM Radio
Sta(on
(Local Music;
News)
Q4
Q2
Q5
Q
10
Q3
Q1

60. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Problem/Job To Get Done (JTGD): ......................................................
Q4
Q2
Q5
Q
10
Q3
Q1

61. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): ......................................................
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
WHO
(Customer)
q Who are your target customers or customer
categories/segments? Can you define them
precisely?
WHAT
(Product/
Value
Proposi(on)
q What is your iniLal product offering? How will
product evolve over me?
q What is your core value proposiLon for your
primary target customer (for your other
customer/stakeholder categories)?
WHY
(Value)
q What is your iniLal primary source of revenue?
How will your revenue streams evolve over
me? What is lifeme value of a customer?
HOW
(Provider)
q What are your key compeLLve advantages for each
category of competors and for each category of
customers? Why can you uniquely deliver your
value proposions?
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Q4
Q2
Q
10
Q5
Q3
Q1

62. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): ......................................................
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
WHO
(Customer)
q Who are your target customers or customer
categories/segments? Can you define them
precisely?
WHAT
(Product/
Value
Proposi(on)
q What is your iniLal product offering? How will
product evolve over me?
q What is your core value proposiLon for your
primary target customer (for your other customer/
stakeholder categories)?
WHY
(Value)
q What is your iniLal primary source of revenue?
How will your revenue streams evolve over me?
What is lifeme value of a customer?
HOW
(Provider)
q What are your key compeLLve advantages for each
category of competors and for each category of
customers? Why can you uniquely deliver your
value proposions?
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)

63. 10 INVESTOR QUESTIONS (IQ) FOR BUSINESS MODEL MAPPING
Q1. PROBLEM/CHALLENGE/JOB TO GET DONE (Problem)
q What Big Urgent Market Problem (BUMP) are you trying to solve? Facts, Evidence/…?
Q2. VALUE PROPOSITION (VP)
q What is your core value proposion for your primary target customer (for your other
customer/stakeholder categories)?
Q3. PRODUCT (Product)
q What is your inial product offering? How will product evolve over me?
Q4. CUSTOMER SEGMENTS (CS)
q Who are your target customers or customer categories/segments? Can you define
them precisely?
Q5. COMPETITIVE ADVANTAGE & KEY RESOURCES (KR)
q What are your key compeve advantages for each category of competors and for
each category of customers? Why can you uniquely deliver your value proposions?
Q6. MARKETING & CUSTOMER RELATIONSHIPS (CR)
q How are you going to get your message out to your targeted audience? How are you
going to get customers to come to you?
Q7. SALES & CHANNELS (CH)
q How are you going to sell your product: direct, channels, partners? How are you going
to convert qualified prospects/leads into customers?
Q8. PRICING MODEL (Pricing)
q What is your pricing model for each of your target customer groups? Why is this
[pricing model] compelling for your customers?
Q9. COST STRUCTURE (C$)
q What is your cost structure: for developing and delivering product? For acquiring new
customers and upselling old customers? For providing service and support? For all
other acvies/overhead?
Q10. REVENUE STREAMS (R$)
q What is your inial primary source of revenue? How will your revenue streams evolve
over me? What is lifeme value of a customer?

64. 10 INVESTOR QUESTIONS (IQ) FOR BUSINESS MODEL MAPPING
(Based on Business Model Canvas & Lean Canvas)
10 CONSULTANT QUESTIONS (CQ)
Q1. PROBLEM/CHALLENGE/JOB TO GET DONE (Problem)
q What Big Urgent Market Problem (BUMP) are you trying to solve? Facts, Evidence/…?
• What are the top three (customer) problems?
Q2. VALUE PROPOSITION (VP)
q What is your core value proposion for your primary target customer (for your other
customer/stakeholder categories)?
o What value do we deliver to customers? What customer
problem are we solving? What customer needs are we
sasfying? What bundle of products are we offering?
Q3. PRODUCT (Product)
q What is your inial product offering? How will product evolve over me?
• What are the top three features of the product/service?
Q4. CUSTOMER SEGMENTS (CS)
q Who are your target customers or customer categories/segments? Can you define
them precisely?
o Who are our most important customers? For whom are we
creang value?
Q5. COMPETITIVE ADVANTAGE & KEY RESOURCES (KR)
q What are your key compeve advantages for each category of competors and for
each category of customers? Why can you uniquely deliver your value proposions?
o What key resources do value proposion, distribuon channel,
customer relaonships, and revenue streams require?
o What key acvies do value proposion, distribuon channel,
customer relaonships, and revenue streams require?
Q6. MARKETING & CUSTOMER RELATIONSHIPS (CR)
q How are you going to get your message out to your targeted audience? How are you
going to get customers to come to you?
o What type of relaonship does each customer segment
expect? How aligned are desired customer relaonships with
other building blocks of our business model?
Q7. SALES & CHANNELS (CH)
q How are you going to sell your product: direct, channels, partners? How are you going
to convert qualified prospects/leads into customers?
o Through what channels do customers want to be reached?
How are channels integrated?
Q8. PRICING MODEL (Pricing)
q What is your pricing model for each of your target customer groups? Why is this
[pricing model] compelling for your customers?
• What key acvies do you measure?
Q9. COST STRUCTURE (C$)
q What is your cost structure: for developing and delivering product? For acquiring new
customers and upselling old customers? For providing service and support? For all
other acvies/overhead?
o What is the most crical cost in the business model? What key
resource is most expensive? What key acvity is most
expensive?
Q10. REVENUE STREAMS (R$)
q What is your inial primary source of revenue? How will your revenue streams evolve
over me? What is lifeme value of a customer?
o For what value of product/service are customers willing to pay?
How do customers prefer to pay? How much does each
revenue stream contribute to overall revenues?

65. Example 2
Business Design Map for
A Shared Value Innovaon (SVI) Project

66. Pain/Delight (-/+): ….....
q Future q Present ü Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
For Shared Value Innovaon (SVI) Project
WHO
(Customer)
q “I saw the use of charcoal as a problem to most households
in Sierra Leone and therefore proposed an eco-friendly
mechanism of biomass briqueVe as a substute for
charcoal.”
WHAT
(Product/
Value
Proposi(on)
q “Using waste like sawdust, lej over crops, used res,
livestock manure, and papers, I began to experiment
manufacturing eco-friendly charcoal briqueVes to provide
an alternave fuel for cooking that is more affordable and
easily accessible for all. I also realized that her charcoal
briquebes had the potenal to discourage deforestaLon and
remove the waste in the community, thereby conserving the
environment.”
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): Sierra Leone
Customer Experience:
Pain/Delight (-/+)
Biomass
Brisque]e
Input: Supplies/Key Resources -
STEMCELL
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: Jasonta Coker’s Biomass Brique]e
Source of informaon: hdp://gmin.org/students-stories/
Provide
eco-friendly
brisquebes
Problem/Job To Get Done (JTGD): Charcoal for household cooking 24x7?

67. Pain/Delight (-/+): ….....
q Future q Present ü Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
For Shared Value Innovaon (SVI) Project
WHO
(Customer)
q “I saw the use of charcoal as a problem to most households
in Sierra Leone and therefore proposed an eco-friendly
mechanism of biomass briqueVe as a substute for
charcoal.”
WHAT
(Product/
Value
Proposi(on)
q “Using waste like sawdust, lej over crops, used res,
livestock manure, and papers, I began to experiment
manufacturing eco-friendly charcoal briqueVes to provide
an alternave fuel for cooking that is more affordable and
easily accessible for all. I also realized that her charcoal
briquebes had the potenal to discourage deforestaLon and
remove the waste in the community, thereby conserving the
environment.”
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): Sierra Leone
Customer Experience:
Pain/Delight (-/+)
Biomass
Brisque]e
Provide
eco-friendly
brisquebes
Input: Supplies/Key Resources -
STEMCELL
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: Jasonta Coker’s Biomass Brique]e
Source of informaon: hdp://gmin.org/students-stories/
Feedback
Output:
Sasfier/
Delighter (-/+)
• More affordable
• Easily accessible
• Environmental
conservaon
Problem/Job To Get Done (JTGD): Charcoal for household cooking 24x7?

68. Pain/Delight (-/+): ….....
q Future q Present ü Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
For Shared Value Innovaon (SVI) Project
WHO
(Customer)
q “I saw the use of charcoal as a problem to most households
in Sierra Leone and therefore proposed an eco-friendly
mechanism of biomass briqueVe as a substute for
charcoal.”
WHAT
(Product/
Value
Proposi(on)
q “Using waste like sawdust, lej over crops, used res,
livestock manure, and papers, I began to experiment
manufacturing eco-friendly charcoal briqueVes to provide
an alternave fuel for cooking that is more affordable and
easily accessible for all. I also realized that her charcoal
briquebes had the potenal to discourage deforestaLon and
remove the waste in the community, thereby conserving the
environment.”
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): Sierra Leone
Customer Experience:
Pain/Delight (-/+)
Biomass
Brisque]e
Provide
eco-friendly
brisquebes
Input: Supplies/Key Resources -
STEMCELL
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: Jasonta Coker’s Biomass Brique]e
Source of informaon: hdp://gmin.org/students-stories/
Feedback
Output:
Sasfier/
Delighter (-/+)
• More affordable
• Easily accessible
• Environmental
conservaon
Q4
Q2
Q3
Q
10
Q5
Q1
Problem/Job To Get Done (JTGD): Charcoal for household cooking 24x7?

69. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): ......................................................
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
WHO
(Customer)
q Who are your target customers or customer
categories/segments? Can you define them
precisely?
WHAT
(Product/
Value
Proposi(on)
q What is your iniLal product offering? How will
product evolve over me?
q What is your core value proposiLon for your
primary target customer (for your other
customer/stakeholder categories)?
WHY
(Value)
q What is your iniLal primary source of revenue?
How will your revenue streams evolve over
me? What is lifeme value of a customer?
HOW
(Provider)
q What are your key compeLLve advantages for each
category of competors and for each category of
customers? Why can you uniquely deliver your
value proposions?
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Q
10
Q5
Q1
Q4
Q2
Q3

70. Pain/Delight (-/+): ….....
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
WHO
(Customer)
WHAT
(Product/
Value
Proposi(on)
WHY
(Value)
HOW
(Provider)
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Problem/Job To Get Done (JTGD): ......................................................
Q4
Q2
Q5
Q
10
Q3
Q1

71. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): ......................................................
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
WHO
(Customer)
q Who are your target customers or customer
categories/segments? Can you define them
precisely?
WHAT
(Product/
Value
Proposi(on)
q What is your iniLal product offering? How will
product evolve over me?
q What is your core value proposiLon for your
primary target customer (for your other
customer/stakeholder categories)?
WHY
(Value)
q What is your iniLal primary source of revenue?
How will your revenue streams evolve over
me? What is lifeme value of a customer?
HOW
(Provider)
q What are your key compeLLve advantages for each
category of competors and for each category of
customers? Why can you uniquely deliver your
value proposions?
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)
Q4
Q2
Q
10
Q5
Q3
Q1

72. Pain/Delight (-/+): …..... Problem/Job To Get Done (JTGD): ......................................................
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OBJECT
BUSINESS
DESIGN
PIPE
(Chain; Conversaon)
BUSINESS MODEL
BUSINESS MODEL PLOT/STORY (“PITCH”)
WHO
(Customer)
q Who are your target customers or customer
categories/segments? Can you define them
precisely?
WHAT
(Product/
Value
Proposi(on)
q What is your iniLal product offering? How will
product evolve over me?
q What is your core value proposiLon for your
primary target customer (for your other customer/
stakeholder categories)?
WHY
(Value)
q What is your iniLal primary source of revenue?
How will your revenue streams evolve over me?
What is lifeme value of a customer?
HOW
(Provider)
q What are your key compeLLve advantages for each
category of competors and for each category of
customers? Why can you uniquely deliver your
value proposions?
WHERE (Context/Environment): .................................................................................................
Customer Experience:
Pain/Delight (-/+)
Feedback
(Offer/
Product/
Service)
(Request/
Data/
Reward)
Input: Supplies/Key Resources
Processing: O.T.H.E.R. Loop
BUSINESS DESIGN MAP: …..........................................................................................................
Output:
Sasfier/
Delighter (-/+)

73. 10 INVESTOR QUESTIONS (IQ) FOR BUSINESS MODEL MAPPING
Q1. PROBLEM/CHALLENGE/JOB TO GET DONE (Problem)
q What Big Urgent Market Problem (BUMP) are you trying to solve? Facts, Evidence/…?
Q2. VALUE PROPOSITION (VP)
q What is your core value proposion for your primary target customer (for your other
customer/stakeholder categories)?
Q3. PRODUCT (Product)
q What is your inial product offering? How will product evolve over me?
Q4. CUSTOMER SEGMENTS (CS)
q Who are your target customers or customer categories/segments? Can you define
them precisely?
Q5. COMPETITIVE ADVANTAGE & KEY RESOURCES (KR)
q What are your key compeve advantages for each category of competors and for
each category of customers? Why can you uniquely deliver your value proposions?
Q6. MARKETING & CUSTOMER RELATIONSHIPS (CR)
q How are you going to get your message out to your targeted audience? How are you
going to get customers to come to you?
Q7. SALES & CHANNELS (CH)
q How are you going to sell your product: direct, channels, partners? How are you going
to convert qualified prospects/leads into customers?
Q8. PRICING MODEL (Pricing)
q What is your pricing model for each of your target customer groups? Why is this
[pricing model] compelling for your customers?
Q9. COST STRUCTURE (C$)
q What is your cost structure: for developing and delivering product? For acquiring new
customers and upselling old customers? For providing service and support? For all
other acvies/overhead?
Q10. REVENUE STREAMS (R$)
q What is your inial primary source of revenue? How will your revenue streams evolve
over me? What is lifeme value of a customer?

74. 10 INVESTOR QUESTIONS (IQ) FOR BUSINESS MODEL MAPPING
(Based on Business Model Canvas & Lean Canvas)
10 CONSULTANT QUESTIONS (CQ)
Q1. PROBLEM/CHALLENGE/JOB TO GET DONE (Problem)
q What Big Urgent Market Problem (BUMP) are you trying to solve? Facts, Evidence/…?
• What are the top three (customer) problems?
Q2. VALUE PROPOSITION (VP)
q What is your core value proposion for your primary target customer (for your other
customer/stakeholder categories)?
o What value do we deliver to customers? What customer
problem are we solving? What customer needs are we
sasfying? What bundle of products are we offering?
Q3. PRODUCT (Product)
q What is your inial product offering? How will product evolve over me?
• What are the top three features of the product/service?
Q4. CUSTOMER SEGMENTS (CS)
q Who are your target customers or customer categories/segments? Can you define
them precisely?
o Who are our most important customers? For whom are we
creang value?
Q5. COMPETITIVE ADVANTAGE & KEY RESOURCES (KR)
q What are your key compeve advantages for each category of competors and for
each category of customers? Why can you uniquely deliver your value proposions?
o What key resources do value proposion, distribuon channel,
customer relaonships, and revenue streams require?
o What key acvies do value proposion, distribuon channel,
customer relaonships, and revenue streams require?
Q6. MARKETING & CUSTOMER RELATIONSHIPS (CR)
q How are you going to get your message out to your targeted audience? How are you
going to get customers to come to you?
o What type of relaonship does each customer segment
expect? How aligned are desired customer relaonships with
other building blocks of our business model?
Q7. SALES & CHANNELS (CH)
q How are you going to sell your product: direct, channels, partners? How are you going
to convert qualified prospects/leads into customers?
o Through what channels do customers want to be reached?
How are channels integrated?
Q8. PRICING MODEL (Pricing)
q What is your pricing model for each of your target customer groups? Why is this
[pricing model] compelling for your customers?
• What key acvies do you measure?
Q9. COST STRUCTURE (C$)
q What is your cost structure: for developing and delivering product? For acquiring new
customers and upselling old customers? For providing service and support? For all
other acvies/overhead?
o What is the most crical cost in the business model? What key
resource is most expensive? What key acvity is most
expensive?
Q10. REVENUE STREAMS (R$)
q What is your inial primary source of revenue? How will your revenue streams evolve
over me? What is lifeme value of a customer?
o For what value of product/service are customers willing to pay?
How do customers prefer to pay? How much does each
revenue stream contribute to overall revenues?

75. Appendix

76. OTHER Loop

78. Organiza(on Periodic Table

79. ORPHAN
(Stone)
Organizaon
CHAIN
(1-Sided/Pipe)
Organizaon
TREE
(2-Sided/Valley)
Organizaon
TRIANGLE
(2-Sided/Network)
Organizaon
WEB
(3-Sided/Network)
Organizaon
ZERO-OBJECT:
Zeroverse
MONO-OBJECT:
Universe
BI-OBJECT:
Duoverse; Ambiverse
BI-OBJECT:
Duoverse (Couple)
POLY-OBJECT:
Mulverse
Spiritual
Emoonal
Intellectual
Physical
Object 1
Object 2
Object 1
Object 2
Object Object 1
Object 2
Object 3
Organiza(on Organiza(on Organiza(on Organiza(on Organiza(on
Pain/Delight (-/+): ….....
1 43 52
Integrated Conversa(on Network
4 Requests of Life Organiza(on Periodic Table (OPT)
q Future q Present q Past
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem/Job To Get Done (JTGD): ......................................................

80. Job To Get Done &
Happiness (Value)
WHEN
Time
5 Boxes of
Conversa(on
WHERE
Space/
Context
4 Groups of
Concerns in Life
ORGANIZATION
PERIODIC TABLE
(OPT)
Organiza(on Periodic Table (OPT) – Structure of Visual Worksheet
“Talk Outside Your Box”
Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

81. Shared Value Innova(on (SVI)

82. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SHARED VALUE INNOVATION (SVI) PLATFORM for Describing and Crea(ng Every Billion Dollar Startup (“Unicorn”)
q Future q Present q Past
SHARED
VALUE INNOVATION
BUSINESS DESIGN MAP
Shared
Innovaon
Value
Innovaon
Shared
Value
q Novel (Differenated)
q Useful
q Pain Minimizaon
q Delight Maximizaon
q Collaborave (Community-based)
q Pladorm (Mul-Market/Stakeholder)

83. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SHARED VALUE INNOVATION (SVI) PLATFORM for Describing and Crea(ng Every Billion Dollar Startup (“Unicorn”)
q Future q Present q Past
SHARED
VALUE INNOVATION
Shared
Innovaon
Value
Innovaon
Shared
Value
q Novel (Differenated)
q Useful
q Pain Minimizaon
q Delight Maximizaon
Michael Porter &
Mark Kramer
Jean Tirole;
Rod King
W Chan Kim &
Renee Mauborgne
q Collaborave (Community-based)
q Pladorm (Mul-Market/Stakeholder)
BUSINESS DESIGN MAP

84. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SHARED VALUE INNOVATION (SVI) PLATFORM for Describing and Crea(ng Every Billion Dollar Startup (“Unicorn”)
q Future q Present q Past
SHARED
VALUE INNOVATION
Billion Dollar Startup
(“Unicorn”)
Shared
Innovaon
Value
Innovaon
Shared
Value
q Novel (Differenated)
q Useful
q Pain Minimizaon
q Delight Maximizaon
Michael Porter &
Mark Kramer
Jean Tirole;
Rod King
W Chan Kim &
Renee Mauborgne
q Collaborave (Community-based)
q Pladorm (Mul-Market/Stakeholder)

85. Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity
“Universally Classify the World’s Objects.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SHARED VALUE INNOVATION (SVI) PLATFORM for Describing and Crea(ng Every Billion Dollar Startup (“Unicorn”)
q Future q Present q Past
SHARED
VALUE INNOVATION
Shared
Innovaon
Value
Innovaon
Shared
Value
q Novel (Differenated)
q Useful
q Pain Minimizaon
q Delight Maximizaon
Michael Porter &
Mark Kramer
Jean Tirole;
Rod King
W Chan Kim &
Renee Mauborgne
q Collaborave (Community-based)
q Pladorm (Mul-Market/Stakeholder)