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Demystifying the Design Sprint

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This is a quick overview of the Design Sprint framework

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Demystifying the Design Sprint

  1. 1. Demystifying the Design Sprint
  2. 2. DS101
  3. 3. A Design Sprint is a flexible design framework that increases the chances of making something people want. What is a Design Sprint?
  4. 4. Design Sprint Approach UNDERSTAND Clarify and focus on the problem to solve DIVERGE Generate solutions to the identified problem CONVERGE Select which solutions are best to move forward BUILD Create a low-cost prototype to test with potential users TEST Test the prototype with users and debrief ✓ X ?
  5. 5. Make Things People Want Make People Want Things >
  6. 6. Design Sprint SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY Rigorous Experimental Hypothesis Driven Continuous Improvement Collaborative Responsive Human Centered Creative Divergent
  7. 7. Great design comes from the best designers. *emapthy and collaboration
  8. 8. DESIRABILITY FEASIBILITY VIABILITY we can create business can grow with thi$$$$ DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY t h i sthis somebody wants
  9. 9. BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS
  10. 10. DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND DOESN’T TELL THE WHOLE STORY
  11. 11. Value
  12. 12. accurately frame the problem creative process
  13. 13. puddle on the floor
  14. 14. accurately frame the problem set the direction creative process
  15. 15. start end
  16. 16. accurately frame the problem get validation on a solution set the direction creative process
  17. 17. EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION
  18. 18. accurately frame the problem discover answers fast get validation on a solution set the direction creative process
  19. 19. DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE MADE BUT ARE USUALLY DESTROYED AFTERWARDS.
  20. 20. accurately frame the problem discover answers fast align teams get validation on a solution set the direction creative process
  21. 21. "It was one of the few experiences in my career where I didn't have to defend the process which was refreshing.” Design Sprint Participant TRIP ADVISOR “ ”
  22. 22. accurately frame the problem reduce risk of failure discover answers fast align teams get validation on a solution set the direction creative process
  23. 23. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN “ ”
  24. 24. FAQs
  25. 25. When you skip steps or pace it out, insights get shallow, ideas get dim, and momentum is lost. FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint! * Why 5 days?
  26. 26. Who should be in the room? The best information comes from the least likely characters. ORGANIZATIONAL DIVERSITY IS KEY }
  27. 27. How do we prepare? Make sure you’ve got enough information to hit the ground running. Data can be collected from (potential) user interviews, product analytics, and market data. PRE-SPRINT RESEARCH IS IMPORTANT
  28. 28. Day 1: Understand
  29. 29. What do we know? Who are we designing for? What is the problem?
  30. 30. Assumption Storming
  31. 31. Who / Do
  32. 32. Empathy Mapping
  33. 33. Journey Maps
  34. 34. Problem Definition
  35. 35. Solve For The Right Problem REDESIGN DASHBOARD 2 WANTED WANTED ID BIGGER PROBLEM 3 ! ! ONLY THE CEO KNOWS HOW TO SELL 4 AD-TECH COMPANY 1 BUILD & TEST SALES DEMONSTRATION 5 Value Prop NEW INCREASED CONVERSION RATE 6 CUSTOMERS 1 2 3 NEW 5
  36. 36. Day 2: Diverge
  37. 37. How many different ideas can we create?
  38. 38. Job Stories
  39. 39. Six-Ups
  40. 40. Six-Ups
  41. 41. Storyboards
  42. 42. Develop Many Ideas $$$ BUY EXPENSIVE LOYALTY SOLUTION? Points Program lots of money & 00/100 2 DESIGN SPRINT: LOYALTY IDEATION 3 TESTED MULTIPLE PROTOTYPES 1 2 3 4 RANDOM ACTS OF KINDNESS > POINTS 5 SAVE $, HAND WRITTEN NOTES just because 6 GOAL: FOSTER CLIENT LOYALTY 1
  43. 43. Day 3: Converge
  44. 44. Which idea to test?
  45. 45. tough on people *ideas
  46. 46. Assumption Matching
  47. 47. Sketching
  48. 48. Critique
  49. 49. Dot Vote
  50. 50. Day 4: Prototype
  51. 51. photo credit: Field Innovation Team Physical Prototyping
  52. 52. Service Prototyping
  53. 53. Digital Prototyping
  54. 54. Digital Prototyping
  55. 55. Digital Prototyping
  56. 56. Interview Prep
  57. 57. Day 5: Test
  58. 58. Interviews
  59. 59. Interview Highlights
  60. 60. Assumption Learning
  61. 61. After the Design Sprint
  62. 62. Assumptions Prototype Test Learn
  63. 63. DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n - New Assumptions - New IdeaX ?or
  64. 64. Continue Learning SNIPPETS VIDEO SHORTS Subscribe to our Design Sprint Shorts series where we spend a few minutes per short to describe why and how to facilitate various Design Sprint exercises. HIGHLIGHTS QUICK READS Check out a few of our favorite articles for Design Sprint planning: ○ Is a Design Sprint right for you? ○ What kinds of problems can you solve with a Design Sprint? ○ 10 things to know when planning a Design Sprint ○ All the materials you need to run a Design Sprint ○ The value of a Design Sprint COVER TO COVER THE BOOK Get the complete guide to Design Sprint methodology and execution. Available in paper or digital formats.
  65. 65. LATE SUMMER 2017
  66. 66. “The wisdom that you get from understanding a customer’s pain, is never something you need to backpedal on, it’s never something that you pivot on. That’s irrefutable knowledge.” David E. Weekly GOOGLE / FORMER STARTUP CEO
  67. 67. Q&A
  68. 68. EVAN.RYAN@FRESHTILLEDSOIL.COM

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