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Using design sprints to drive product innovation.

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With more than 20 years experience in interactive design, including four years as executive product manager/creative director at the BBC, and now as the design director at a product agency that’s breaking the mould in how digital agencies approach experience design, Tom Bradley specialises in helping teams solve problems and innovate using design thinking, creative facilitation and hands-on research.

Using design sprints to drive product innovation.

  1. 1. Design Sprints Tom Bradley, Design Director (tom.bradley@codecomputerlove.com)
  2. 2. Ideas are easy
  3. 3. My name is Tom Bradley and I am Design Director at Code Computerlove @tombradley
  4. 4. It’s like monkeys trying to explain to dolphins what it’s like to swing through trees. Kai En Ong, 2012 “
  5. 5. Make Learn
  6. 6. How quickly things change How quickly we can learn
  7. 7. Ideas are easy hard
  8. 8. Brilliant never stops
  9. 9. Strategy ProductInsight BuildLearn Measure
  10. 10. Contextual Observation User Interviews Personas Day Zero Workshop Product Canvas Roadmap User Testing Stakeholder Analysis Content Strategy Lean Hypothesis Product Spike Prototype & Pattern Library Expert Review Remote Research Product Vision Objectives & Key Results Experience Map Design Sprint
  11. 11. Contextual Observation User Interviews Personas Day Zero Workshop Product Canvas Roadmap User Testing Stakeholder Analysis Content Strategy Lean Hypothesis Product Spike Prototype & Pattern Library Expert Review Remote Research Product Vision Objectives & Key Results Experience Map Design Sprint
  12. 12. Fast Good (and) Cheap
  13. 13. The process Design Sprint M T W T F M T W T FWeekend Write-up Present findings Reflection
  14. 14. Day one
  15. 15. Day two
  16. 16. Day three
  17. 17. Day four
  18. 18. Day five
  19. 19. Design is a verb
  20. 20. The full process Week 1 Week 4 Research Production M T W T F M T W T F Final presentation Design Sprint M T W T F M T W T FWeekend Write-up Present findings Reflection Week 2 + 3
  21. 21. New ideas that have value
  22. 22. New things, old ways. New things, new ways. Old things, old ways. Old things, new ways.
  23. 23. What’s stopping us?
  • bochenn

    Feb. 2, 2021
  • AdrianeTavaresQuinta

    Oct. 2, 2017

With more than 20 years experience in interactive design, including four years as executive product manager/creative director at the BBC, and now as the design director at a product agency that’s breaking the mould in how digital agencies approach experience design, Tom Bradley specialises in helping teams solve problems and innovate using design thinking, creative facilitation and hands-on research.

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