Introduction into Table Duck, an AI powered food ordering chatbot that uses apps like Facebook Messenger or WhatsApp.

1. Date: 22-06-2020 1
Ordering via Facebook Messenger and other
messaging apps for delivery, pick-up and dining in

2. A new sales channel for your restaurant
The average time per day spent on a smartphone is 3 hours and 15 minutes. Most of that time is spent on social
media and messaging apps.
We turn messaging apps into sales and ordering channels for restaurants using a fully automated ordering
chatbot. It handles orders and payments for delivery, pick up and dine-in.
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3. What is an ordering chatbot?
A chatbot is a smart, artificially intelligent (AI) software program that understands a conversation and can
interact with customers.
Our fully automated chatbot is designed to take orders and payments for restaurants. Customers can order and
pay via channels like Facebook Messenger, iMessage and WhatsApp.
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4. Why an ordering chatbot?
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For the customer:
● Simple and easy to use. It’s like chatting with friends.
● No need to download an app. The chatbot uses existing messaging apps like Messenger or WhatsApp.
● A repeat order is placed by reopening the conversation and continue where you left off.
For the restaurant:
● An extra, fully automated sales channel for delivery, pick up and dine-in orders.
● Being present on channels where customers spent most of their time. (Facebook, iMessage, WhatsApp).
● Ability to send promotional messages like “Hi John, it's Friday night. Do you want to order your favorite
burger menu again? “
● It’s a first party ordering channel so the restaurant has full control over customer data.

5. Messaging apps for online ordering
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Future voice apps
Messaging apps we currently support
Future messaging apps
Facebook
Messenger
Web chatWhatsApp Telegram
Google Business
Messages
Google HomeAmazon Alexa
WeChatApple Business
Chat

6. How does online ordering via a chatbot work?
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1 2 3 4
Promoting
online ordering
Selecting a
messaging app
Starting a
conversation
Sending promotional
messages for repeat
purchases
Repeat purchases and promotional messages in an ongoing
conversation with the customer, creating a growth driver

7. Promoting online ordering (1/4)
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The ordering chatbot can be promoted in multiple ways. Below some
examples:
● Sending a text message to your current customer base
● Putting a sticker on the table with a QR code (for table service)
● Adding a flyer with a QR code to each order (for pickup and delivery)
● Adding an ordering button to your restaurant website
● Using social media posts
● Paid advertising via Google Adwords and Facebook Business
We will help you set up and run these marketing activities.

8. Selecting a messaging app (2/4)
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A landing page at order.yourrestaurant.com offers multiple
messaging app options like Facebook Messenger, WhatsApp or
web chat.
Once a customer opens a conversation, the conversation can be
easily reopened by both the customer and restaurant without
having to go the landing page again.

9. Starting a conversation (3/4)
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When the conversation is started, the chatbot responds to
natural language via our Natural Language Processor (NLP) or
it responds on buttons
It handles modifiers like with or without cheese or to upsell.
E.g “With extra bacon for $1?”
Payments are handled in the chat conversation using national
and international payment methods like credit card and
PayPal. When the order is paid it will be sent straight to the
restaurant kitchen using a POS connection.

10. Promo messages for repeat purchases (4/4)
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To drive revenue, the chatbot can send
personalized promotional messages.
This can be a promo, discount or a new
product introduction.
It’s an effective way to reach out to your
most loyal customers directly and
reward them.

11. What if the chatbot doesn’t understand?
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The ordering chatbot has a learning capability so it gets smarter every day. But in case it doesn’t understand
the conversation there are 3 options:
● Connecting with a live agent. This agent handles the request of the customer by taking over the
conversation.
● Submitting a question. The customer will submit a question and this will be send per email to the
restaurant location, including contact details of the customer.
● Showing the phone number of the restaurant so a customer can place a phone call.

12. Difference between a chatbot and a web app
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Ordering chatbot (ongoing conversation)
Scans QR code
Ordering web app (transactional)
Scans QR code Orders for dine in
Orders a 2nd time
for dine in
Receives a
promo after 2
weeks
Orders for dine in Scans QR code Orders for dine in Scans QR code Orders for dine in
Orders for a 3rd
time, but now for
pickup

13. One channel for table service, pick up and delivery
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Table service: The customers scans the QR code at the table, sees the menu and orders. The chatbot
will ask for a table number.
Pick up: The guest starts a conversation for pick up. The chatbot will ask for a timeslot for the pickup,
so no more waiting lines.
Delivery: The guest starts a conversation for delivery. The chatbot will ask for a ZIP code to verify the
delivery zone. It also takes into account delivery fees and minimum order quantities per delivery zone.
One channel for all types of orders

14. A chatbot can replace other ordering channels
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Ordering website
Ordering kiosk
Ordering app
Ordering chatbot
Delivery platforms

15. Your brand, your chatbot
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Customizable to your brand
● The chatbot will have an own tone of voice and it speaks multiple languages so it communicates in a
style that fits the hospitality venue.
● All logos and colors are adjustable so it is truly a digital employee of the venue
Full control over customer data
● It’s a first party ordering channel for a restaurant. This means full control over customers data and
the chatbot is fully restaurant branded.

16. Our demo
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● Scan the QR code for our demo or go to
https://fastfood.tableduck.com/
● Feel free to place an actual order. In the demo
all orders are lowered to $0,01 for checkout.

17. What is a self-ordering chatbot?
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Jake, the ordering chatbot at
www.waybackburgers.nl

18. Integrations with POS and payment providers
POS providers
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Payment solutions
At request, we can integrate with other payment service
providers
At request, we can integrate with other POS providers
And many local payment methods

19. About Table Duck
We’re a Dutch based startup and we love technology and we hate waiting. Therefore we’ve built an
ordering chatbot for restaurants that can handle dining-in, curbside pickup and take-out and
delivery. One channel for all orders and service and your fingertips.
www.tableduck.com/en
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