Follow this guide to build the perfect restaurant online ordering system, and start raking in the profits.

1. HOW TO BUILD A PERFECT RESTAURANT
ONLINE ORDERING SYSTEM
CHECKLIST: 13 STEPS TO BUILD A
PERFECT RESTAURANT ONLINE
ORDERING SYSTEM

2. What Is a Point of Sale System?The food business can be rough. If you’re like most owners in this
hyper-competitive industry, you’re always looking for any easy way to
boost your restaurant profits. Well, good news! You can easily achieve
this with a restaurant online ordering system.
Online ordering systems are doing wonders for quick serve restaurants
(QSR) and other hospitality businesses around the world.
Many merchants using the technology already experience a huge
boost in their average order sizes, customer loyalty and operational
efficiency.
“68% of consumers consider ordering online the most important
aspect of restaurant technology.”
As a QSR, are you ready for a piece of that pie?
Accepting orders online is not just a simple substitution for traditional
in-person purchasing, but rather, a separate avenue to enhance the
lifetime value (LTV) of a customer.
With this in mind, just follow this 13 point checklist to build the perfect
online ordering system for any restaurant, and start raking in the
profits.

3. Save Time + Increase Efficiency
1. Increase Your Restaurant’s Exposure
The first step to doubling restaurant profits with restaurant online
ordering system comes down to basic business math: The more places
your products are available to purchase, the more chances you have to
make sales.
Simply put, to increase profits, you must increase your restaurant’s
exposure.
In today’s Digital Age, more and more business is taking place
online. 50.8% of the world’s population is online.
This means there are over 4 billion internet users.
With this much business taking place online, and with a millennial
market increasingly leaning more and more on delivery and mobile
ordering, it is crucial to the success of restaurant to have an online food
ordering website.
2. Reduce Payroll Expenses
If more of your business shifts to online ordering, that means you will
need to spend less in payroll and associated taxes.
By lowering your payroll expenses, you increase your profit margins,
and therefore, your chances of double restaurant profits.
The fewer people you have to keep on your payroll, the greater your
chances of doubling your current profits.

4. 3. Reduce Time Employees Spend Taking Orders
Restaurant staff and customers benefit from increased efficiency when
restaurants take digital orders.
Customer satisfaction will grow as they are able to avoid jammed
phone lines and irritating background noise.
Fewer phone calls means your staff on the floor can devote more
time to the customers in house.
If there is a way that you are able to avoid paying 30% of every dollar
that you bring in to a corporate giant, you must do that – if doubling
your profits is your ultimate goal.
By handling online ordering on your own platform, you can keep the
30% normally charged by larger corporate aggregated online ordering
sites.

5. 6. Add a Promo Code to Your Restaurant Receipts
Here’s an example:
A restaurant owner takes an order, for example, through Seamless
or Grubhub.
But now, they include a sales promotion on the order receipt. Or even,
an employee simply drops in a note or promo card into the takeout bag
with the order.
This note could offer the customer “30% off your next order – if you
order through us with code LOCAL!”

6. This way, you are leveraging the reach of established ordering
platforms, like Seamless, Uber Eats or Grubhub, but now you are using
their system to direct customers back to YOUR online ordering site.
If this customer gets this promotion, and going forward, placing their
order in your online ordering system, your profit margins will increase
significantly!
7. Acquire Email Addresses to Use in Remarketing
Another easy avenue to increased restaurant revenue is capturing
email addresses and contact information, supplied when a customer
orders.
In 2017, global email users amounted to 3.7 billion users.
What’s more, recent studies show that 73% of Millennials identify email
as their preferred means of business communication.
If you are trying to double restaurant profits, then this is exactly where
you need to place your marketing efforts.

7. While you are still using the corporate giants, you can leverage their
power to increase your future profits by driving everything back to your
own online delivery system.
Every email entered in a 3rd party online food ordering platform can be
incorporated into your restaurant marketing.
With these collected email addresses you can:
Email customers discount codes or promotional offers
Direct customers to follow your restaurant on social media
Encourage customers to visit your location on specific days to drive
foot traffic
Build customer profiles of repeat restaurant orders

8. Sync with your POS
If your restaurant serves both in a physical location, and online, it’s
crucial that your restaurant online ordering system syncs with your POS.
Every retailer or small business is different. Perhaps you’re a brick and
mortar boutique that doesn’t have much of an online presence. Maybe
you’re not happy with your existing ecommerce platform.
Doubling your restaurant profits means lowering your overhead costs.
An important step toward achieving this level of efficiency is syncing
your restaurant online ordering system with your point of sale.
By syncing eHopper POS with your eCommerce store, you guarantee
that you are reaching your customers at the right points of your sales
pipeline.
8. Sync your inventory between POS and restaurant online ordering
system
This means that when you sell something in-person at your store, the
inventory available online is updated.
This prevents you from over (or under) selling items between the two
platforms.
We understand that every retailer or small business is different.
Perhaps you’re a brick and mortar sandwich shop that doesn’t have
much of an online presence.

9. Maybe you’re not sure how to leverage these tools to increase sales
over the holiday season.
If you fall into groups like this, there could be gaps in your retail
strategy, and it might be time to consider Omnichannel.
An omnichannel retail strategy is an approach to sales and marketing
that provides customers with a fully-integrated shopping experience by
uniting user experiences from brick-and-mortar to mobile-browsing and
everything in between.
This combines your POS system with your online food ordering
software. This synergy allows you to be in the best position to double
your profits. It’s just that simple.
eHopper offers an Omnichannel Plan that seamlessly integrates
restaurant inventory, customer information, reporting, and employee
management.

10. By syncing eHopper POS with your restaurant online ordering system,
you can ensure that you are reaching your customers at the right points
of your sales pipeline.
eCommerce, search engine optimization, email marketing, stock
controls, and loyalty programs – eHopper offers the perfect solution
double restaurant profits.
9. Use proper POS reporting metrics
Without the proper reporting metrics in place, a restaurant owner will
never have an accurate picture of their business health.
By syncing your POS with restaurant online ordering system, you will
be able to have a snapshot of:

11. What items are top sellers
Which products cost your restaurant the most money to prepare
What products sell the most, during what shift
Which day of the week is best for your restaurant orders.
Analyzing this information, and taking actions based on the results, is
one of the easiest ways toward doubling restaurant profits.
10. Establish a customer management program
Combining your point of sale with restaurant online ordering system
allows a restaurant to establish a customer management program.
Establishing a customer management or loyalty program allows a
restaurant to develop a snapshot of their customers.
By providing personalized customer service, restaurants can increase
customer satisfaction, leading to repeat visits and higher profits.

12. Easily deliver to customer’s location through printed address on
receipt
Easily repeat order with customer order history
Send marketing material to customer based on personal information
gathered
Focus your promotional deals or marketing materials on items
customer typically buys
Online ordering platforms allow a restaurant owner to:

13. Increase Restaurant Traffic
Google is King.
Everything goes through Google, these days. More and more
consumers are turning to their phones and the internet to not only find
food, but order it – either ahead or delivered to a specific location.
With restaurant online ordering system, you will be able to double your
restaurant profit, by simply leveraging this proven digital exposure.
11. Create URL with Your Restaurant Name
With this in mind, if you want to double your restaurant’s profits, you
HAVE to be available for online ordering. If you want to double your
profits, the best practice is to have a healthy search ranking.
The easiest way to assure that you show up for these searches, and
the only way to make sure that you are capturing some of this valuable
traffic, is to set up a simple online ordering system for your quick serve
restaurant.

14. The easiest way to assure that you show up for these searches, and
the only way to make sure that you are capturing some of this valuable
traffic, is to set up a simple online ordering system for your quick serve
restaurant.
Branding a URL with your company’s name, and hosting the site
online, means your restaurant has an address with which to found on
the worldwide web. This is the first step to using restaurant online
ordering system double your cash intake.
Your URL should include the name of your restaurant, and be simple
and easy for a user to remember.
12. Configure Your Restaurant in Google My Business
“Google My Business” is a powerful tool which lets a merchant
modify how your restaurant’s site is seen, as well as, how it displays
in Google results.

15. More importantly, it previews how your site appears in primary search
results, Google+, Maps, and the Knowledge Graph.
For a quick serve restaurant, setting up Google My Business is crucial.
This listing go increase your profit, not only by bolstering your online
presence, but also by increasing foot traffic into your physical location.
If you submit this information to Google, a person searching for “food
near me” is much more likely to see your hours, address, reviews, and
many other valuable insights that can lead to converting these people
into customers.
13. Use keywords best suited for your restaurant category
In ordering to maximize your search engine optimization (SEO), there
are a few things to consider when trying to get your QSR in the best
position possible to make more money.

16. Important searches like “food near me,” or “food that delivers around
me,” or cuisine specific information like “Chinese food,” or “bagels,”
are all crucial to the amount of money you are able to make at your
restaurant.
In fact,according to a recent study of people who searched for food and
beverage terms,35% did so on their phone.
These “what do I eat?” moments happen most at the start of the week,
when people may be planning meals, making grocery lists, or re-
devoting themselves to healthy eating after an indulgent weekend.
On average, searches for food across devices peak on Mondays, and
slowly decline throughout the week until interest reaches its lowest
point on Fridays.
A QSR looking to double their profits need to ensure they have done
everything possible to optimize their search results.

17. To review the checklist for doubling your restaurant profits with
restaurant online ordering system:
Conclusion – eHopper Omnichannel
offers all of this
Increase Your Restaurant’s Exposure
Reduce Your Payroll Expenses
Reduce Time Employee Take Orders
Encourage Repeat Restaurant Customers
Sell on Your Own Online Ordering Website to Avoid Extra Fees
Add a Promo Code to Your Restaurant Receipts
Acquire Email Addresses to Use in Remarketing
Sync your inventory between POS and Online Ordering
Use proper POS reporting metrics
Establish a customer management program
Create URL with Your Restaurant Name
Configure Your Restaurant in Google My Business
Use keywords best suited for your restaurant category
If you realize you can’t check off most of this list, there are gaps in your
restaurant business strategy. It might be time to consider an
Omnichannel approach.
An omnichannel strategy is an approach to sales and marketing that
provides customers with a fully-integrated shopping experience by uniting
user experiences from brick-and-mortar to mobile-browsing and
everything in between.
eHopper offers an Omnichannel Plan that seamlessly integrates
inventory, customer information, reporting, and employee management.
Sign up today for a free trial of eHopper’s Omnichannel Plan.

18. ehopper.com/guides/restaurant-online-ordering-system/
For more information visit: