Facebook Messenger chatbots can provide on-site customer support and help businesses engage more with customers to increase sales. Setting up a Facebook Messenger chatbot allows customers to message a business directly from their Facebook account without creating a support ticket. This helps businesses build closer relationships with customers and personalize conversations to promote future sales. Chatbots can also help improve customer satisfaction by providing immediate automated responses to common questions.

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Admin October 10, 2020
Facebook Messenger Chat & Chatbots
digitalnomadventures.com/facebook-messenger-chat-chatbots
How do you stay friendly and helpful to your customers, and increase sales at the same
time? The key to never miss any sales is to be a casual and helpful friend, not a seller.
Facebook is among the most popular social media that customers use, in fact, about 74%
of shoppers are frequently active on Facebook. So why not leverage your Facebook fan
page and make it the most friendly customer support channel ever? We at Digital Nomad
Ventures a Digital Marketing Agency based in Colombo offer these services.
Chat with customers on your store as Facebook friends
Your customers can use their own Facebook account to chat directly with you on the store
via Messenger, without having to create a support ticket. After that, both you and your
customer can follow up the conversation anytime, anywhere with Facebook messenger
accounts.
Get closer to customers and engage them for more sales in the future
With Facebook Chat, you are chatting with their personal Facebook profiles, not just
anonymous online accounts, so you can personalize your conversation for each of them.
It’s never easier to get closer, build trust and establish the relationship with your
customers like between real people, and what’s next, more sales are coming your way!
Why should I use Facebook Chat?
1. On-site customer support.
2. Super easy and simple to install, no coding required!
3. Record all conversations in the Facebook inbox, follow up anytime and anywhere.
4. View customers’ Facebook profiles and personalize messages.
What benefits my customers?
1. Get personal and immediate support from store owners.
2. Easily revisit conversation without creating a support ticket.
3. Chat easily on mobile.
The logic is simple — A satisfied customer will return to make purchases. But even one
unsatisfactory experience can hinder the customer’s return. We all know that it’s cost-
effective to keep our existing customers rather than churning them out for new ones. So
how can businesses increase customer satisfaction without breaking the bank?
Although customer satisfaction may seem like a product issue, it is driven by the nitty-
gritty of customer experience. You want every experience (sales, marketing, and customer
service) provided to the customer to meet or surpass their expectations. A crucial part of

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this expectation is delivered through communication channels like email, VoIP, and live
chat.
But let’s get real, when your customer satisfaction scores are dropping, you’ll need to find
an innovative way to bring them back up. And traditional channels have saturated their
capabilities.
What’s more, with these channels, you’ll have to micro-manage every interaction to retain
customers, and this could weigh heavily on your customer-facing teams. So why not
consider a more modern approach that lets you achieve customer satisfaction and ensures
that it sustains over time? Raising the bar with chatbots. A simple chatbot integration into
your website can boost customer satisfaction instantly.
And automate every customer touchpoint. This means the chatbot can carry a
conversation with a customer no matter what they are getting in touch for. They turn
customer grievances from monologues to dialogues, and a two-way discussion makes your
customers feel heard. The chat widget pop-up as soon as the customer enters the website
and is ready to offer assistance.
Much like a shop assistant asks whether they could help you with something at the store,
the chatbot allows you to initiate a conversation with the customer proactively. While the
core capability of chatbots is answering questions, providing an end-to-end experience for
your customers through chatbots can lift customer satisfaction levels.
Give customers the answers they are looking for 67% of customer churn is preventable if
the customer’s issue is resolved at the first engagement. Integrating chatbots for customer
service can drastically reduce customer churn. The fundamental capability of chatbots is
to answer anything that your customer asks instantly. All you have to do is train your bot
with the most common queries that you receive. From there, your bot learns continuously.
It learns from your knowledge base, from on-going conversations and previously raised
tickets with your business. It even picks up on phrasing and syntax variations to give the
customer a precise answer within seconds. So, you’ll never leave another customer
waiting or unattended. Additionally, chatbots can sense the frustration in customers
based on their choice of words. In these cases, the chatbot immediately transfers the
conversation to a human representative. It also diligently does the same when it can no
longer provide relevant answers to the customer.
Turn their visit into a fulfilling experience
Chatbots are so easy to use that it magnifies the usability of your website. Usually, every
click a customer makes reduces their chances of going through with the purchase. So, the
fewer the clicks, the higher the chance of purchase. This is why Amazon’s ‘Buy-with-1-
click’ is such a big success. Chatbots give customers the ability to accomplish their
purpose with little-to-no clicks. Do your customers want to know more about your
product? The bot sends them collateral. Do they want a demo of your product? The bot
sets up a one-click scheduling calendar.

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Every process that was taking you days to complete, can be done within minutes with
bots. Chatbots can also give your customers order details, it can complete payment
processes and help with sharing engaging content (like blogs, webinars, and newsletters).
Your chatbot can ensure that no customer leaves your website without taking action
towards a sale.
Build relationships with them on a personal level
If you are wondering whether bots make conversations less personal, we are here to make
a case against it. A well-trained chatbot can be as personal as a human representative. The
consistency and fail-proof automation make bots more reliable and customer-friendly.
Chatbots can be fed customer information by integrating them with your CRM. And this
information can then be used to initiate conversations when they return to your website.
You can also track user activity within your website to understand what your customer is
trying to achieve. Say, for example, you see a customer repeatedly visiting the pricing page
over a couple of days. You can reach out to them with a triggered message and offer to
give them more information or even a pricing discount. By reassuring the customer that
they are important to the business, you will have gained their satisfaction.
Ask for feedback, always Nobody ever stays for that two-minute feedback message at the
end of a toll-free call. But, chatbots collect feedback at the touch of a button. After every
interaction, chatbots ask whether the customer was able to get the answer they were
looking for. It may seem like the chatbot is fishing for compliments (trust us, it’s not!); it
is letting you know whether the customer was satisfied with the answer they were given.
Unanswered: The questions for which the bot couldn’t respond will be labelled as
‘unanswered’. It’s an indication that there’s no content around these questions in
the Answers page.
Improve coverage: The questions for which five different variants are not added will
be labelled as ‘improve coverage’. It’s an indication to add the other ways customers
can ask the same question so that the bot can deliver precise answers no matter
what.
Underperforming: Articles and FAQs, which are downvoted five or more times, will
be labelled as ‘underperforming’. It’s an indication that the article content isn’t
helpful and needs to be changed.
Meeting the requirements of the chatbots continuously can ensure that you are providing
the customer with the best possible answers.
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