research

1. Research
Reed Cunningham

2. Existing Products
In the podcast they have lots of backing tracks
however they are quiet which allows for us as
the audience to hear them talk clearly. The hosts
voice is very clear and loud so its easy to hear
him
https://www.youtube.com/watch?v=D5E3lBDHmMY

3. Existing Products
In this podcast they have included a backing track which is rather
quiet but it is still noticeable also the host speaks very clearly
and it is easy to understand him also he is very formal. This
would make the audience want to listen to it more because he
speaks in a professional manner
https://www.youtube.com/watch?v=gAnMYuQhocE

4. Existing Products
In this podcast they have used a backing track however its fairly quite also
when the host starts to speak he speaks very clearly and its easy to
understand him, the host is very formal with the guest as the guest is famous,
this will get people to listen to it more as it’s a guest who is famous as well as
the host is very easy to understand as he doesn’t use complex words.
https://www.youtube.com/watch?v=RX5Iw-XsWu4

5. Research Analysis
• What common features do the researched products
have?
they all have backing track which can be heard very well even
if the host is speaking, all hosts sound very professional
What aspects of the research will you include within
your on work?
In mine I will include a backing track which the audience can
hear but it wont be louder than the talking.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-32 I’ve chose this age range because kids don’t
really tend to listen to the radio
Gender
Male and female It will be for both genders because its just
about hobbies and interests and what they do
on a day to day bases
Psychographic
Needs driven This group acts upon impulse. This group does
not plan and will respond to message relating
to missing opportunities and impulse buying.
Social Status
B,C1,C2,D As it’s radio and most people in these classes
will have a car and will com across it on the
radio. And plus it will relate because its not
going to contain any posh words