Evaluation

1. Initial ideas and notes for evaluation
questions 3 and 4
By Julie Luong

2. Evaluation question 3
What have you learned from your
audience feedback?
 We have learned what our target audience are most fond of
and what they're not as fond of. The majority of audience
feedback we have received has been positive. They have
identified certain shots/angles they liked and thought that
were effective but also highlighted their favourite parts.
These included the bridge (the slow part) as this is clearly
contrasting to the rest of the song, and the costume and
make up in this part suits it well.
 Our pop genre is easily identifiable.
 They liked that we used a boy as they felt it suited the song
and lyrics.
 Her performance has been commended as it looks so
natural as if she is the real artist.
 Other positive comments were that they liked the use of
close ups as base tracks.
 Many people liked the projector scene as it suited the genre.

3. Evaluation question 4
How did you use media technologies in
the construction and research stages?
 Throughout the construction and research stages I have used
Blogger to document my journey from research to the
construction. In the research stages I watched a wide range of
music videos on YouTube, this helped me to see existing music
videos and look at the conventions.
 We used the internet to research Andrew Goodwin and Carol
Vernallis which were crucial we took into consideration in our
music video.
 We have used the Macs to research and construct our music
video.
 Final Cut Pro has been absolutely vital during the construction of
our music video as we have used this to edit.
 Of course we've used the JVC camcorder to film our music
videos on, filming various shot types in several locations.
 We used an iPhone 5s to take still pictures for our ancillary
products.
 I have used a wide range of ICT to present my information such
as Slideshare, mind maps, emaze and many more. They've
helped to make my posts more interactive and interesting.