Katie Francis was developing criteria for naming her new music magazine, including that the name be short, roll off the tongue, and relate to music. She considered actual musical terms but they had too classical of connotations. She then considered parts of musical devices/instruments, ultimately choosing "Switch" as it fit her criteria and appealed to younger audiences. She tested various logo designs and chose one that conveyed edginess to attract her target readership.

1. Katie Lorraine Francis

2. CRITERIA
For my magazine, I set myself some criteria so that I could make a decent name. Below
are the points that I wanted to included for my Magazines title.
• It has to be music-related. I want a name that has connotations of music and sound.
•
• It has to be short and simple so that when people quote it, they don’t spend too long
telling the name of the magazine.
• The name has to roll off the tongue and be easy to say.
• It has to look good on the shelf, if a magazine has a bad name, it wont be bought.

3. MUSICAL TERMS
• Here are just some musical terms. I would have chosen one of these names
however they all have connotations of classical music or music from the
opera.
• A cappella
• Duet
• Encore
• Harmony
• Key
• Maestro
• Opus

4. TERMS THAT HAVE
CONNOTATIONS OF MUSIC
Instead of using an actual musical term, I decided to use a different name but
it still had to be related to music. I turned my search on to devices. I decided
that naming my magazine after the part of a musical instrument or device
would sound better.

5. PARTS OF MUSICAL DEVICES AND
INSTRUMENTS
Dial
Switch
Button
Speaker
AM
FM

6. SWITCH
In the end, I chose the name “Switch” as it fits all of the criteria I set myself.
I chose it as it is quick and easy to say.
It also has connotations of music and sound.
It also appeals to a younger generation as it sounds nice to say.
The only issue with this is that there used to be a BBC programme called
Switch but the target audience was and is the same for my audience.

7. POSSIBILITIES
This possibility is edgy and
unique and appears as if it has
been stamped on the page. This
could stand out against a
background which would catch
the readers eye.
This possibility seems a bit too bold. It
looks quite angry and menacing and
this would not attract readers. It also
makes the word seem really. People
would not choose this as it doesn’t
have the right connotations or
denotations.

8. POSSIBILITIES
This possibility is too posh
for my target audience. It
would not appeal to students
as it has Serifs on the ends of
words. This suggests a level
of education is needed.
This possibility has connotations
of science and my magazine is
about music.
Yet again, I find this image
has connotations of high
class. Although, my
readers may be high class,
they are not my target
audience.

9. FINAL LOGO
I chose this one as it appeals more to my audience. It has
connotations of being edgy and fresh and that really
captures the kind of audience I’d like to attract.