Tamara Barber - Festival of NewMR - 2010
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Tamara Barber's presentation to the Festival of NewMR 2010
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Tamara Barber - Festival of NewMR - 2010
- 1. © 2010 Forrester Research, Inc. Reproduction Prohibited1 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 2. © 2010 Forrester Research, Inc. Reproduction Prohibited2 © 2009 Forrester Research, Inc. Reproduction Prohibited We Came Up With The Term MROC: Now We're Telling You What It Is… Tamara Barber, Sr Analyst, Forrester Research December 8, 2010 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 3. © 2010 Forrester Research, Inc. Reproduction Prohibited3 MROCs are here to stay, but only the most strategic will survive. Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 4. © 2010 Forrester Research, Inc. Reproduction Prohibited4 Why the catchy title? Market Research Online Community (MROC) Idea Spaces Online Insight Villages Online Knowing Festivals Think Boxes Innovation Community Insights Community Online Insights Community Community Insights Source: Global Online Moderator Community Blog Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 5. © 2010 Forrester Research, Inc. Reproduction Prohibited5 Source: Vovici Blog Graphic by Jeffrey Henning Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 6. © 2010 Forrester Research, Inc. Reproduction Prohibited6 Source: Next Gen Market Research Blog, Graphic by Terri Sorenson Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 7. © 2010 Forrester Research, Inc. Reproduction Prohibited7 Forrester sees three main trends in social market research: Listening Accessing Embracing Source: How Can Market Researchers Get Social?, Published May 10, 2010 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 8. © 2010 Forrester Research, Inc. Reproduction Prohibited8 What is an MROC? A market research online community (MROC) is a captive interactive group of people online, joined together by a common interest, and systematically harvested for market research purposes over time. Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 9. © 2010 Forrester Research, Inc. Reproduction Prohibited9 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 10. © 2010 Forrester Research, Inc. Reproduction Prohibited10 The size debate goes away Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 11. © 2010 Forrester Research, Inc. Reproduction Prohibited11 Communities become mobile and even more social Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 12. © 2010 Forrester Research, Inc. Reproduction Prohibited12 Communities are engaged earlier in the business planning process Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 13. © 2010 Forrester Research, Inc. Reproduction Prohibited13 Market Research Online Community (MROC) Idea Spaces Online Insight Villages Online Knowing Festivals Think Boxes Innovation Community Insights Community Online Insights Community Community Insights Source: Global Online Moderator Community Blog Bottom Line: Regardless of what you call them, MROCs are evolving Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 14. © 2009 Forrester Research, Inc. Reproduction Prohibited Questions? Tamara Barber and Annie Pettit Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 15. © 2009 Forrester Research, Inc. Reproduction Prohibited Thank you Tamara Barber +1 617.613.6434 tbarber@forrester.com Blogs.forrester.com/tamara_barber Twitter: @tamarabarber www.forrester.com Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)