Betty Adamou's presentation to the Festival of NewMR 2010

1. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
“I’ll
Facebook
u
yeah?”:
Modern
CommunicaAon
and
Evolving
with
the
Times
BeIy
Adamou
UK
Account
Manager
Nebu
BV
beIy.adamou@nebu.com
TwiIer:
@BeIyAdamou
or
@NebuBV
Facebook:
BeIy
AtNebu
or
Nebu
BV
group

2. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Modern
Day
CommunicaAon
is...
A
mix
of
the
old,
really
old,
the
new
and
the
so
new
YOU
haven’t
even
heard
of
it
yet.

3. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
1660
The
General
Post
Office
(GPO)
was
officially
established
in
England
in
1660
by
Charles
II
and
it
eventually
grew
to
combine
the
funcons
of
both
the
state
postal
system
and
telecommunicaons
carrier.
Similar
General
Post
Offices
were
established
across
the
BriAsh
Empire.
hIp://techcrunch.com/2008/09/10/yammer-­‐takes-­‐techcrunch50s-­‐top-­‐prize/
hIps://www.path.com/
TwiIer:
@path
hIps://www.path.com/home.html
Launched
Nov
14th
2010

4. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
NEW
MODES
OF
COMMUNICATION
ARE
BEING
INVENTED
EVERYDAY.
IT’S UP TO US,
AS
THE
RESEARCH
INDUSTRY
TO
RESEARCH
WHICH
MODES
OF
COMMUNICATIONS
ARE:
HERE TO STAY, THE MOST USED AND
TO
FORESEE
what’s
COMING NEXT...

5. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
You think I'm
stating the
obvious?
(Then why are you still sending 20-somethings online surveys???)
hIp://www.newscienst.com/arcle/dn12586-­‐childhood-­‐tv-­‐viewing-­‐linked-­‐to-­‐teen-­‐aIenon-­‐problems.html
hIp://www.help4teachers.com/ras.htm
hIp://www.bible.ca/f-­‐child-­‐age-­‐development-­‐chart.htm

6. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)

7. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
hIp://www.freshnetworks.com/blog/2010/07/social-­‐network-­‐facebook-­‐500-­‐million-­‐users/

8. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
The informal survey: 20 somethings in London
Ivana:
29.
Uses
e-­‐mail
only
for
Uni
and
finding
a
job.
Uses
Facebook
rarely
as
she
is
so
busy
studying
but
does
text
and
make
calls
from
her
mobile
phone,
and
mainly
while
she
is
‘on
the
move’.
Olivia:
24.
Uses
e-­‐mail
at
work
only
and
for
finding
another
job
when
she
is
at
home.
Uses
the
BB
messenger
,
rarely
texts
but
is
on
her
cell
phone
on-­‐the-­‐move
and
at
home.
Uses
Facebook
a
hell
of
a
lot.
Clare:
25.
Only
uses
e-­‐mail
at
work.
Uses
text
messaging,
Facebook
and
speaking
to
people
on
her
mobile
phone
as
her
main
mode
of
communicaon.
Tyrone:
24.
Uses
text
messaging,
BBM
and
calls
through
his
mobile
phone
as
the
main
mode
of
communicaon.
Has
a
Facebook
but
doesn’t
use
it
very
much.
Tom:
26,
Actor.
Uses
text
messaging,
Facebook,
calls
through
his
mobile
phone
mainly
and
only
emails
when
he
needs
to
send
a
CV
out.
Leanna:
27.
Uses
text
messaging
and
Facebook
heavily.
The
girl
hardly
picks
up
the
phone.
She
only
uses
e-­‐mail
at
work.
David:
23.
Uses
e-­‐mail
only
for
work
and
finding
new
jobs.
Uses
Facebook,
BBM,
texts
and
calls
from
his
cell
phone
heavily.

9. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
“My name’s Betty...and I only use e-mail for work and
rarely have a lunchbreak....and I don’t have a landline
phone”
E-­‐mail.
I
only
use
e-­‐mail
for
work.
Even
my
friends,
who
are
also
at
work,
won’t
even
e-­‐mail
me
even
though
it’s
‘free’.
They’d
be
more
likely
to
send
a
text
or
Facebook
me.
Noce
how
I’m
saying
‘FACEBOOK
ME’.
We
used
to
say
‘call
me’,
we
used
to
say
‘text
me’,
here
and
there
someone
will
say
BBM
me
and
hell,
people
even
used
to
say
‘write
me’
but
now
you
can
just
Facebook
me.
Facebook,
like
the
text,
the
call
or
the
email,
has
become
its’
OWN
MODE
OF
COMMUNICATION.
Mobile
phone.
Mainly
for
calls
to
my
mum,
looking
at
Apps
(Facebook)
and
texts
every
now
and
then.
hIp://techcrunch.com/2010/11/15/facebook-­‐messaging/
hIp://www.fastcompany.com/1651864/polical-­‐polling-­‐becomes-­‐alarmingly-­‐inaccurate-­‐as-­‐more-­‐households-­‐give-­‐up-­‐landlines

10. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
hIp://www.freshnetworks.com/blog/2010/07/social-­‐media-­‐usage-­‐school-­‐students/
My 11 yr old brothers Wall
My
11
year
old
brother
has
had
an
acve
Facebook
account
for
about
a
year
and
has
80
friends.
Despite
having
80
friends,
his
communicaon
is
done
more
through
the
chat
funcon
with
mainly
4
people
(school
friends)
and
uses
the
wall
funcon/comments
generally
as
a
means
of
keeping
in
touch
with
his
family
members
who
do
not
live
with
him.

11. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
28% of British 8-15yr olds
say social networking sites
are more important than
family (National Family Week, 2010)

12. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Social Media
spend to
increase to $4.8
billion by 2014(an
increase
of
$2.3
billion
in
comparison
to
2009
spend).
Puts things into perspective
a bit, doesn’t it?
hIp://www.freshnetworks.com/blog/2010/06/b2b-­‐social-­‐media-­‐spend-­‐increase-­‐by-­‐2014/

13. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
WARNING:
If
we
don’t
contact
our
respondents
through
the
modes
of
communicaon
they
most
oken
use...MR
really
will
be
dead...
“MR is dead”
-Andrew Jeavons, (has been saying this
since 2009)

14. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
MR?

15. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Shock me. Keep one step ahead.
Let’s
not
be
the
leech
on
technology
anymore...

16. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
EVOLVING WITH THE TIMES
• So we’ve seen how we need to evolve in
terms of the modes we use to communicate
with our respondents.
• Lets talk about evolving with the way we
communicate with our respondents.
• Next is a four point guide to increasing those
response rates

17. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
First of all, if you want my attention you got to...
GRAB IT
Because I’m NOT coming to you...

18. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Secondly....
Create an App.
No, don’t argue with me...no,
nonononono, I don’t want to
hear it. Just do it. Get on
Facebook. Get on Twitter.
Get on with it. What are you
waiting for?
Why? Because if you’re not on
an app, if you’re not on the
social networking sites I use
the most, then we just won’t
ever cross paths. Ever.

19. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Thirdly, speak my
language...
So,
the
modes
we
use
to
communicate
have
changed,
but
also
the
way
we
communicate,
the
language
we
use...even
how
we
use
punctuaon

hIp://www.mesonline.co.uk/tol/news/uk/educaon/arcle7145147.ece
“Language is not ‘in decline’,
more people are writing than
100 yrs ago...” -Stephen Fry, 2010
hIp://www.research-­‐live.com/4002871.blog

20. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Fourthly, by doing much more
RESEARCH ON RESEARCH!
If you tell everyone a
goldfish has a 3 second
memory, they’re going
to believe it.
(By the way,
goldfish do NOT have a 3
second memory...see
how easy it is to
believe the lies?)

21. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Challenging
long term
beliefs and
patterns
of working
is hard
(even if the truth makes
your life easier)
BUT WE HAVE TO START
SOMEWHERE

22. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
What are we
leaving behind?

23. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Shhh...we’re a
Secret Society!

24. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
MR may be dead, but Research is only
just waking up...

25. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Q & A
Betty Adamou & Ray Poynter

26. Be#y
Adamou,
Nebu,
UK
Part
2:
Session
3,
Convenor
Sue
York,
Chair
Ray
Poynter,
schedule
=
1:48pm
to
2:12pm
(GMT/London)
Nebu is a software company providing Panel Management and Data Collection Software
to the Market Research and Marketing Industries.
Nebu began in 1992 as partnership between Eric van Velzen and Fred Broers, two
talented individuals, who wanted to start providing better Data Collection and Panel
Management software. With their expertise and ideas they collaborated to create
'Nebu'. Since 1992, Nebu have grown into a competitive, leading brand who operate
globally, with offices in the Netherlands, UK, USA, Hungary, Sweden and Germany and
currently employ over 40 members of staff.
Betty is currently the UK Account Manager for Nebu. The focus of her role is in the
development of Client relationships/Client retention and sustaining the Nebu growing
brand with a heavy involvement in marketing, improving support tools and maintaining
its Social Media presence through Twitter, Linked In and Facebook. Betty also has 3
years of qualitative and quantitative Project Management experience derived from
working at MR agencies and Panel Suppliers in the past such as Ciao, Toluna and
Indiefield and for Clients such as Gucci, Lightspeed Research, Just Giving and many
more.
Betty has also worked in Art and Design for 6 years, selling artwork freelance and
through Galleries and providing graphic design services for new websites or websites in
need of revamping. Betty was the designer for the www.NewMR.org website graphics
and is part of its' Advisory Board. Betty will also be speaking at CASRO, 2011.