Tamara Barber - Festival of NewMR - 2010
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Tamara Barber of Forrester Research defines and discusses market research online communities (MROCs). MROCs are captive interactive online groups joined by common interest that are systematically used for market research over time. Various terms are used for MROCs, including idea spaces, online insight villages, and communities. MROCs are evolving to be more mobile and social and engage businesses earlier in the planning process. Regardless of the term used, MROCs will continue to change in strategic ways.
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1. The document discusses how market researchers can better communicate research and insights to different types of clients.
2. It notes that researchers like Steve tend to communicate in ways they prefer, not in ways that suit different clients like sales director Dick and marketing manager Pippa.
3. The document recommends identifying a core story or idea from research and presenting it simply with visuals and context, tailored to different cognitive profiles.
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Brian Fine - Festival of NewMR - 2010
Brian Fine presents on the potential for serious games in market research. Serious games are games designed for purposes other than pure entertainment, such as education or training. They can benefit market research by increasing engagement, focus, validity, and panelist retention. Examples mentioned include games for teaching languages or simulating geopolitical situations. Serious games could motivate participants and gamify the research process through avatars, credits for completing surveys, and accumulating status. This may help address issues around sample quality and response rates in online market research.
Richard Shaw - Festival of NewMR - 2010
This document contains a question and answer session between Richard Shaw and Brian Jacobs. Richard Shaw and Brian Jacobs discuss various topics in a question and answer format. The document focuses on a dialogue between Richard Shaw and Brian Jacobs but does not provide any specifics on the content of their discussion.
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Finding and communicating the story in qualitative information - Lesson 2
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- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
The Future in Focus
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
The State of Insights – September 2023
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Research Thinking in the age of AI
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
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With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
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By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
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Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys
The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.
Exploring the future of verbatim coding with ChatGPT
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business Growth
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer research
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
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ResearchWiseAI - an artificial intelligence driven research data analysis tool
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Artificial Intelligence and Qual: The Story So Far
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Story Telling Master Class - Jennifer Morilla
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Efficient Website Management for Digital Marketing Pros
Tamara Barber - Festival of NewMR - 2010
- 1. © 2010 Forrester Research, Inc. Reproduction Prohibited1 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 2. © 2010 Forrester Research, Inc. Reproduction Prohibited2 © 2009 Forrester Research, Inc. Reproduction Prohibited We Came Up With The Term MROC: Now We're Telling You What It Is… Tamara Barber, Sr Analyst, Forrester Research December 8, 2010 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 3. © 2010 Forrester Research, Inc. Reproduction Prohibited3 MROCs are here to stay, but only the most strategic will survive. Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 4. © 2010 Forrester Research, Inc. Reproduction Prohibited4 Why the catchy title? Market Research Online Community (MROC) Idea Spaces Online Insight Villages Online Knowing Festivals Think Boxes Innovation Community Insights Community Online Insights Community Community Insights Source: Global Online Moderator Community Blog Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 5. © 2010 Forrester Research, Inc. Reproduction Prohibited5 Source: Vovici Blog Graphic by Jeffrey Henning Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 6. © 2010 Forrester Research, Inc. Reproduction Prohibited6 Source: Next Gen Market Research Blog, Graphic by Terri Sorenson Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 7. © 2010 Forrester Research, Inc. Reproduction Prohibited7 Forrester sees three main trends in social market research: Listening Accessing Embracing Source: How Can Market Researchers Get Social?, Published May 10, 2010 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 8. © 2010 Forrester Research, Inc. Reproduction Prohibited8 What is an MROC? A market research online community (MROC) is a captive interactive group of people online, joined together by a common interest, and systematically harvested for market research purposes over time. Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 9. © 2010 Forrester Research, Inc. Reproduction Prohibited9 Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 10. © 2010 Forrester Research, Inc. Reproduction Prohibited10 The size debate goes away Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 11. © 2010 Forrester Research, Inc. Reproduction Prohibited11 Communities become mobile and even more social Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 12. © 2010 Forrester Research, Inc. Reproduction Prohibited12 Communities are engaged earlier in the business planning process Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 13. © 2010 Forrester Research, Inc. Reproduction Prohibited13 Market Research Online Community (MROC) Idea Spaces Online Insight Villages Online Knowing Festivals Think Boxes Innovation Community Insights Community Online Insights Community Community Insights Source: Global Online Moderator Community Blog Bottom Line: Regardless of what you call them, MROCs are evolving Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 14. © 2009 Forrester Research, Inc. Reproduction Prohibited Questions? Tamara Barber and Annie Pettit Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)
- 15. © 2009 Forrester Research, Inc. Reproduction Prohibited Thank you Tamara Barber +1 617.613.6434 tbarber@forrester.com Blogs.forrester.com/tamara_barber Twitter: @tamarabarber www.forrester.com Speaker Tamara Barber Forester, USA Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:52pm to 4:19am (EST)