The document summarizes a presentation by John Dick from CivicScience on new methods for market research using online data. Key points include: - Harvard political scientist Stephen Ansolabehere envisions a future where so much individual data is available that pollsters could simply ask people "What are you thinking right now?" on a given subject. - 24/7 media and social networks are changing people's attitudes almost daily, so engagement must be brief, relevant, and valuable to bandwidth-strapped consumers. - CivicScience gathers opinion data from websites and apps to produce millions of responses weekly and provide real-time insights to brands.

1. Powering the World’s Opinions
NewMR Virtual Festival
December 8, 2010
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

2. Harvard
poli+cal
scien+st
Stephen
Ansolabehere
envisions
a
+me
when
so
much
data
will
be
available
on
individuals
that
a
pollster
could
forgo
lengthy
interviews
and
simply
contact
people
to
ask,
on
a
given
subject:
“What
are
you
thinking
right
now?”
Harvard
Business
Review,
September
2010
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

3. 24/7 Media and Social Networks
Are Changing People’s Attitudes Almost Daily
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

4. But how do we engage today’s
bandwidth-strapped consumer?
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

5. #1. Go to them. Don’t make them come to you.
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

6. #2. Keep it brief. Like under 30 seconds.
ü No more than 3 questions per engagement
ü < 200 characters per question
ü No more than 8 answer options
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

7. #3. Always make it relevant. And valuable.
ü Know
your
respondent’s
interests
ü Produce
new
ques3ons
every
visit
ü No
redundant
or
unnecessary
ques3ons
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

8. #4. Use technology to connect and
organize answers across engagements
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

9. And what will it all mean for researchers?
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

10. Build extensive, longitudinal
respondent data over time
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

11. Deliver automated, highly-targeted,
and even personalized questions
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

12. Produce MILLIONS of responses on a
weekly or even daily basis
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

13. Generate real-time insights about
even the hardest-to-reach consumers
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

14. Track hundreds of brands, products,
issues, and lifestyle trends.
Every single day.
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

15. And provide immediate feedback to
brand managers, marketers, and advertisers
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

16. Q & A
John Dick and Annie Pettit
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

17. Who is CiViCSCIENCE?
We are a marketing research utility.
We gather and organize opinion data from third-party websites, social
networks, and mobile apps.
Flagship data stream commercialized in June 2010: The Millennial Index
We sell syndicated data and custom questions; Revenue shared with
third-party platforms.
Tracking toward 400 Million responses over next 12 months
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)

18. We would love to meet you.
Check
out
our
website:
h@p://civicscience.com
Email
Us:
jdick@civicscience.com
Follow
Us
on
Twi@er:
@civicscience
AND
@millennialindex
Read
Our
Blog:
h@p://millennialindex.com
Join
Us
On
LinkedIn:
CivicScience
and
Millennial
Index
Or
Just
Call
Us:
412-­‐281-­‐2954
Speaker John Dick, CivicScience, USA
Part 3: Session 2: Convenor Andrew Jeavons, Chair Annie Pettit, schedule = 3:06pm to 3:30pm (New York/EST)