This document summarizes Leslie Townsend's presentation on adapting market research to the changing mobile landscape. The respondent experience is being transformed by the rise of mobile phones and social media. Researchers must optimize surveys for varying mobile devices and networks while maintaining a consistent experience. As smartphone adoption increases globally, supporting mobile research will become essential to reach diverse and on-the-go audiences. The respondent experience should be prioritized across all devices.
The document discusses current and future battlefield communication technologies. It describes technologies used for detonating improvised explosive devices like cell phones and pressure plates. It also discusses countermeasures against IEDs using radio frequencies. Precision guided munitions and platforms like FBCB2 and SINCGARS that provide location updates and allow communication are presented. Theories of diffusion, adoption, dependency and learning are reviewed in the context of how they may influence technology dispersion and use on the battlefield. Future technologies that could further enhance communication by 2022 are speculated.
Truly Moble Applications: Location, Media Capture, and Social Connectivitybentley79
A talk I gave at an Interaction Design class at the IIT Institute of Design. Talks about unique aspect of mobile computing including location, media capture, and social connectivity. Uses the ZoneTag application as an example of a mobile app that uses all three.
Gender Estimation from Fingerprints / Image De-identification for Gender Emanuela Marasco
This document presents a method for removing gender signatures from fingerprints to protect privacy. The method filters fingerprint images in the frequency domain to diminish patterns that reveal gender. Testing showed the method reduced initial gender estimation accuracy from 88.7% to 50.5% while not significantly impacting matching performance. The method provides an effective way to de-identify fingerprints and address privacy concerns related to automatic gender estimation from biometrics.
GogginInventingMobileCommunications20April2015ANUMelanesiaWorkshopUniversity of Sydney
"Inventing Mobile Communication: From Nordic Countries + East Asia to Melanesia" - talk for Sarah Logan’s "ICTs in Melanesia Research Workshop" Australian National University, 20-21 April, 2015
This study investigated the effects of cellphone distraction on cognitive task performance. Participants watched a 10-minute video while some received more text messages than others to induce different levels of distraction. After, all participants completed a 30-question multiple choice test. The results found no significant difference in test scores between the high and low distraction groups, suggesting that cellphone distraction levels did not influence cognitive task performance. Limitations included issues with the technology used and controlling participant behavior. Future research should address these limitations and further explore how cellphones may impact academic tasks.
The impact of Multimedia technology in influencing the extinction of traditio...Asliza Hamzah
This document outlines a study on the impact of multimedia technology on traditional games among Generation Y in Malaysia. It discusses how Generation Y's lifestyle has been influenced by trends like globalization and technology. The study aims to understand Generation Y's perceptions of traditional games versus multimedia tools, investigate the effects of multimedia technology usage, and illustrate how technology evolution influences Generation Y's activities. The document describes the research methodology, which uses a mixed methods approach including surveys and interviews to address the problem statement and research questions.
This document outlines a study on the impact of multimedia technology on traditional games among Generation Y in Malaysia. It discusses how Generation Y's lifestyle has been influenced by trends like globalization and technology. The study aims to understand Generation Y's perceptions of traditional games versus multimedia tools, investigate the effects of multimedia technology usage, and illustrate how technology evolution influences Generation Y's activities. The document describes the research methodology, which uses a mixed methods approach including surveys and interviews to address the problem statement and research questions.
The document discusses concerns around the influence of video games on young people. It notes that video games have become very popular among kids and can greatly impact their mental and learning development. While video games offer entertainment, some worry that violent or inappropriate themes in games could negatively shape children's values or behaviors. The document argues that subjecting video games to an established rating system like films would help reduce risks from violence and encourage kids to spend more quality time on school and with family instead.
The document discusses current and future battlefield communication technologies. It describes technologies used for detonating improvised explosive devices like cell phones and pressure plates. It also discusses countermeasures against IEDs using radio frequencies. Precision guided munitions and platforms like FBCB2 and SINCGARS that provide location updates and allow communication are presented. Theories of diffusion, adoption, dependency and learning are reviewed in the context of how they may influence technology dispersion and use on the battlefield. Future technologies that could further enhance communication by 2022 are speculated.
Truly Moble Applications: Location, Media Capture, and Social Connectivitybentley79
A talk I gave at an Interaction Design class at the IIT Institute of Design. Talks about unique aspect of mobile computing including location, media capture, and social connectivity. Uses the ZoneTag application as an example of a mobile app that uses all three.
Gender Estimation from Fingerprints / Image De-identification for Gender Emanuela Marasco
This document presents a method for removing gender signatures from fingerprints to protect privacy. The method filters fingerprint images in the frequency domain to diminish patterns that reveal gender. Testing showed the method reduced initial gender estimation accuracy from 88.7% to 50.5% while not significantly impacting matching performance. The method provides an effective way to de-identify fingerprints and address privacy concerns related to automatic gender estimation from biometrics.
GogginInventingMobileCommunications20April2015ANUMelanesiaWorkshopUniversity of Sydney
"Inventing Mobile Communication: From Nordic Countries + East Asia to Melanesia" - talk for Sarah Logan’s "ICTs in Melanesia Research Workshop" Australian National University, 20-21 April, 2015
This study investigated the effects of cellphone distraction on cognitive task performance. Participants watched a 10-minute video while some received more text messages than others to induce different levels of distraction. After, all participants completed a 30-question multiple choice test. The results found no significant difference in test scores between the high and low distraction groups, suggesting that cellphone distraction levels did not influence cognitive task performance. Limitations included issues with the technology used and controlling participant behavior. Future research should address these limitations and further explore how cellphones may impact academic tasks.
The impact of Multimedia technology in influencing the extinction of traditio...Asliza Hamzah
This document outlines a study on the impact of multimedia technology on traditional games among Generation Y in Malaysia. It discusses how Generation Y's lifestyle has been influenced by trends like globalization and technology. The study aims to understand Generation Y's perceptions of traditional games versus multimedia tools, investigate the effects of multimedia technology usage, and illustrate how technology evolution influences Generation Y's activities. The document describes the research methodology, which uses a mixed methods approach including surveys and interviews to address the problem statement and research questions.
This document outlines a study on the impact of multimedia technology on traditional games among Generation Y in Malaysia. It discusses how Generation Y's lifestyle has been influenced by trends like globalization and technology. The study aims to understand Generation Y's perceptions of traditional games versus multimedia tools, investigate the effects of multimedia technology usage, and illustrate how technology evolution influences Generation Y's activities. The document describes the research methodology, which uses a mixed methods approach including surveys and interviews to address the problem statement and research questions.
The document discusses concerns around the influence of video games on young people. It notes that video games have become very popular among kids and can greatly impact their mental and learning development. While video games offer entertainment, some worry that violent or inappropriate themes in games could negatively shape children's values or behaviors. The document argues that subjecting video games to an established rating system like films would help reduce risks from violence and encourage kids to spend more quality time on school and with family instead.
Shobha Prasad - Festival of NewMR - 2010Ray Poynter
The document discusses the concept of silence in marketing research. It notes that research traditionally focuses on articulated responses rather than silence. However, silence can communicate important meanings through emphasis, substitution of words, and more. The document argues that research techniques and analysis methods are mostly geared toward verbal responses and may be missing valuable insights from silence. It explores different cultural interpretations of silence as positive or negative and argues researchers should seek to understand and analyze the meaning of silence.
John Kearon - Festival of New MR - 2014Ray Poynter
The document describes DigiViduals, which are robotic researchers programmed to represent particular types of people. They conduct automated web ethnography to build pictures of people's lives from which insights can be generated. It provides an example of a DigiVidual named Nicole and shows how her online activities were analyzed to develop a "Lifeboard" profile and generate marketing ideas tailored to her interests. The document concludes by outlining several potential applications of the DigiViduals technique, such as segmentation, trend tracking, and new product development.
Brian Fine presents on the potential for serious games in market research. Serious games are games designed for purposes other than pure entertainment, such as education or training. They can benefit market research by increasing engagement, focus, validity, and panelist retention. Examples mentioned include games for teaching languages or simulating geopolitical situations. Serious games could motivate participants and gamify the research process through avatars, credits for completing surveys, and accumulating status. This may help address issues around sample quality and response rates in online market research.
1. The document discusses how market researchers can better communicate research and insights to different types of clients.
2. It notes that researchers like Steve tend to communicate in ways they prefer, not in ways that suit different clients like sales director Dick and marketing manager Pippa.
3. The document recommends identifying a core story or idea from research and presenting it simply with visuals and context, tailored to different cognitive profiles.
Richard Shaw - Festival of NewMR - 2010Ray Poynter
This document contains a question and answer session between Richard Shaw and Brian Jacobs. Richard Shaw and Brian Jacobs discuss various topics in a question and answer format. The document focuses on a dialogue between Richard Shaw and Brian Jacobs but does not provide any specifics on the content of their discussion.
Navin Williams- Festival of NewMR - 2010Ray Poynter
The document discusses the potential for mobile market research in Asia and developing world regions. It notes that while smartphone penetration is lower in these areas than Western markets currently, the number of mobile users is very large and growing rapidly. It argues that mobile research must consider the multi-OS environment and utilize hybrid approaches, including both online and offline elements, in order to effectively reach large segments of the population.
Alastair Gordon - Festival of NewMR - 2010Ray Poynter
This document summarizes a presentation given by Alistair Gordon on how new market research methods can become sustainable businesses. It discusses what constitutes "NewMR" like online focus and communities over samples. However, enthusiasm for new methods can exaggerate their impact. NewMR also faces challenges in proving value and working globally. But these methods can succeed by focusing on applications to specific business issues, using mixed methods, and designing with growth markets in mind. Combining NewMR with traditional surveys in research programs is presented as a way to define and react to market forces robustly.
The document outlines Tom Ewing's presentation titled "Surveys are Videogames" given at a session chaired by Dan Foreman. The presentation discusses how research projects can incorporate elements from video games, such as building worlds, sustaining interest, encouraging interaction, and rewarding imagination, to engage participants. It also covers challenges like ensuring gameplay is more interesting than mechanics and managing expectations when gamifying research.
Sue York gives a presentation on what quantitative researchers can learn from qualitative researchers. Traditionally, quantitative research relies on random representative samples to generalize findings to the overall population. However, most commercial market research no longer uses random sampling due to feasibility and cost issues. Without random samples, validity and reliability come into question. Qualitative research techniques like purposeful sampling, triangulation, and ensuring trustworthiness through reflection can help strengthen quantitative research in this new environment. York advocates quantitative researchers adopt these qualitative methods to improve their work.
ESOMAR is the essential organization for encouraging, advancing, and elevating market research worldwide. It was founded in 1948 and aims to promote research as crucial for effective management and further the professional interests of its members. ESOMAR comprises over 5,000 individual members from businesses and research institutions in over 100 countries. It provides services like events, publications, and professional standards to help researchers extend their knowledge and experience. ESOMAR also develops talent in the industry and facilitates communication through various channels. A key part of ESOMAR's role is establishing and promoting adherence to professional standards for market research, including an internationally recognized code of conduct.
The document summarizes a presentation by John Dick from CivicScience on new methods for market research using online data. Key points include:
- Harvard political scientist Stephen Ansolabehere envisions a future where so much individual data is available that pollsters could simply ask people "What are you thinking right now?" on a given subject.
- 24/7 media and social networks are changing people's attitudes almost daily, so engagement must be brief, relevant, and valuable to bandwidth-strapped consumers.
- CivicScience gathers opinion data from websites and apps to produce millions of responses weekly and provide real-time insights to brands.
The document summarizes a presentation given by Mark Earls on social learning and independent choice. It discusses two patterns of diffusion - through individuals discovering qualities independently, and through social learning from peers. Examples are given showing how social learning influences choices of clothes, homes, and behaviors. The presentation explores how cultural assumptions can influence whether social learning or independent choice is prioritized.
Spencer Murrell - Festival of NewMR - 2010Ray Poynter
The document discusses insight translation, which bridges the gap between research and development. It involves turning insights from research into actionable principles and frameworks to guide decision-making. Insight translation uses visuals and stories to make insights sticky, memorable and efficient to communicate compared to long reports. It helps build shared understanding across teams and can inspire changes to how organizations operate.
Christine Walker - Festival of NewMR - 2010Ray Poynter
The document discusses analyzing a sample of tweets related to Australian banks from July. Two sampling approaches were tested: 1) sampling Twitter accounts and 2) sampling tweets. A sample of 1,893 tweets from 220,000 Australian Twitter accounts was analyzed and classified by themes. The goal was to see which sampling approach best mirrored the classification of the total population of 6,145 bank tweets from July.
Diane Hessan - Festival of NewMR - 2010Ray Poynter
The document discusses common myths about online communities. It addresses the myths that a community is just a "fancy word for a panel", that bigger communities are always better, and that communities only work for high involvement brands or products. The document provides evidence against these myths, noting that engagement is more important than size, technology should serve the community purpose rather than be an end itself, and successful communities exist across a wide range of industries, not just high involvement ones.
Jon Puleston - Festival of NewMR - 2010Ray Poynter
Jon Puleston has been experimenting with ways to stimulate creative ideas in online surveys. Some techniques that increased feedback include using imagery, projective techniques like evaluating a product from someone else's perspective, and making tasks competitive. Puleston is now exploring how to effectively implement common idea generation techniques online by testing adaptations of techniques like brainstorming, mind mapping, and word association. The experiments aim to measure idea quantity and quality generated by each technique adapted for an unmoderated online context.
Annie Pettit - Festival of NewMR - 2010Ray Poynter
Annie Pettit presents a story about Mr. Survey, who struggles with low survey response rates and irrelevant questions, and Ms. Social Media Research, who can analyze large amounts of social media conversations. Ms. Social Media Research helps Mr. Survey by providing competitive brand lists from social media data, categorizing survey options by sentiment, and discovering unexpected topics. They fall in love and decide to work together, combining Mr. Survey's structured data with Ms. Social Media Research's unstructured social media insights.
Annelies Verhaeghe - Festival of NewMR - 2010Ray Poynter
The document discusses using online conversations and social media for market research purposes. It addresses some challenges in gathering and analyzing large amounts of online data from diverse sources. Specific topics discussed include sampling approaches, ensuring data quality, setting goals for insights needed, and analyzing brand mentions to understand consumer sentiment. Generating ideas from trends and topics observed in online discussions is also covered.
Henrik Hall discussed the LonBono Vision with Ray Poynter during a session from 2:12pm to 2:22pm GMT. The LonBono Vision aims to make the world fairer by using market research skills to help less fortunate colleagues globally through competence enhancement and small donations. Henrik Hall sought feedback on the initiative's progress so far and next steps.
Graeme Lawrence gave a presentation on listening to social media brand noise and the importance of strategy. The presentation took place from 10:22am to 10:46am in London as part of Session 1. Lawrence discussed analyzing both brand and consumer generated social media content, but noted that listening is only half the story and primary research is still needed to understand engagement, attitudes, and the impact on a brand. He provided an example of using a word cloud to analyze consumer comments and emphasized that both listening and surveys and still important for brands to understand their social media presence.
“Spindex” (Speech Index) Enhances Menus on Touch Screen Devices with Tapping,...abhishek07887
The document describes a study that investigated how "spindex" (speech index) auditory cues can enhance auditory menus on touchscreen smartphones. The study evaluated navigation of a 150-song menu using tapping, wheeling, or flicking gestures with or without visual display and with or without spindex cues. Results showed lower target search times and subjective workload with spindex compared to speech alone, for all input gestures and visual conditions. Spindex was also rated subjectively higher than plain speech.
Leslie Townsend from Kinesis Survey Technologies gave a presentation on making research communities mobile-friendly. She noted that communication habits are shifting to mobile as smartphones account for over half of phones globally. Research community members also increasingly use mobile devices. She recommended 5 steps: 1) simplifying registration and profiles, 2) collecting mobile numbers, 3) using shorter surveys, 4) eliminating Flash, and 5) leveraging social media. She emphasized the need to enable full community functionality across all mobile devices to improve engagement.
Shobha Prasad - Festival of NewMR - 2010Ray Poynter
The document discusses the concept of silence in marketing research. It notes that research traditionally focuses on articulated responses rather than silence. However, silence can communicate important meanings through emphasis, substitution of words, and more. The document argues that research techniques and analysis methods are mostly geared toward verbal responses and may be missing valuable insights from silence. It explores different cultural interpretations of silence as positive or negative and argues researchers should seek to understand and analyze the meaning of silence.
John Kearon - Festival of New MR - 2014Ray Poynter
The document describes DigiViduals, which are robotic researchers programmed to represent particular types of people. They conduct automated web ethnography to build pictures of people's lives from which insights can be generated. It provides an example of a DigiVidual named Nicole and shows how her online activities were analyzed to develop a "Lifeboard" profile and generate marketing ideas tailored to her interests. The document concludes by outlining several potential applications of the DigiViduals technique, such as segmentation, trend tracking, and new product development.
Brian Fine presents on the potential for serious games in market research. Serious games are games designed for purposes other than pure entertainment, such as education or training. They can benefit market research by increasing engagement, focus, validity, and panelist retention. Examples mentioned include games for teaching languages or simulating geopolitical situations. Serious games could motivate participants and gamify the research process through avatars, credits for completing surveys, and accumulating status. This may help address issues around sample quality and response rates in online market research.
1. The document discusses how market researchers can better communicate research and insights to different types of clients.
2. It notes that researchers like Steve tend to communicate in ways they prefer, not in ways that suit different clients like sales director Dick and marketing manager Pippa.
3. The document recommends identifying a core story or idea from research and presenting it simply with visuals and context, tailored to different cognitive profiles.
Richard Shaw - Festival of NewMR - 2010Ray Poynter
This document contains a question and answer session between Richard Shaw and Brian Jacobs. Richard Shaw and Brian Jacobs discuss various topics in a question and answer format. The document focuses on a dialogue between Richard Shaw and Brian Jacobs but does not provide any specifics on the content of their discussion.
Navin Williams- Festival of NewMR - 2010Ray Poynter
The document discusses the potential for mobile market research in Asia and developing world regions. It notes that while smartphone penetration is lower in these areas than Western markets currently, the number of mobile users is very large and growing rapidly. It argues that mobile research must consider the multi-OS environment and utilize hybrid approaches, including both online and offline elements, in order to effectively reach large segments of the population.
Alastair Gordon - Festival of NewMR - 2010Ray Poynter
This document summarizes a presentation given by Alistair Gordon on how new market research methods can become sustainable businesses. It discusses what constitutes "NewMR" like online focus and communities over samples. However, enthusiasm for new methods can exaggerate their impact. NewMR also faces challenges in proving value and working globally. But these methods can succeed by focusing on applications to specific business issues, using mixed methods, and designing with growth markets in mind. Combining NewMR with traditional surveys in research programs is presented as a way to define and react to market forces robustly.
The document outlines Tom Ewing's presentation titled "Surveys are Videogames" given at a session chaired by Dan Foreman. The presentation discusses how research projects can incorporate elements from video games, such as building worlds, sustaining interest, encouraging interaction, and rewarding imagination, to engage participants. It also covers challenges like ensuring gameplay is more interesting than mechanics and managing expectations when gamifying research.
Sue York gives a presentation on what quantitative researchers can learn from qualitative researchers. Traditionally, quantitative research relies on random representative samples to generalize findings to the overall population. However, most commercial market research no longer uses random sampling due to feasibility and cost issues. Without random samples, validity and reliability come into question. Qualitative research techniques like purposeful sampling, triangulation, and ensuring trustworthiness through reflection can help strengthen quantitative research in this new environment. York advocates quantitative researchers adopt these qualitative methods to improve their work.
ESOMAR is the essential organization for encouraging, advancing, and elevating market research worldwide. It was founded in 1948 and aims to promote research as crucial for effective management and further the professional interests of its members. ESOMAR comprises over 5,000 individual members from businesses and research institutions in over 100 countries. It provides services like events, publications, and professional standards to help researchers extend their knowledge and experience. ESOMAR also develops talent in the industry and facilitates communication through various channels. A key part of ESOMAR's role is establishing and promoting adherence to professional standards for market research, including an internationally recognized code of conduct.
The document summarizes a presentation by John Dick from CivicScience on new methods for market research using online data. Key points include:
- Harvard political scientist Stephen Ansolabehere envisions a future where so much individual data is available that pollsters could simply ask people "What are you thinking right now?" on a given subject.
- 24/7 media and social networks are changing people's attitudes almost daily, so engagement must be brief, relevant, and valuable to bandwidth-strapped consumers.
- CivicScience gathers opinion data from websites and apps to produce millions of responses weekly and provide real-time insights to brands.
The document summarizes a presentation given by Mark Earls on social learning and independent choice. It discusses two patterns of diffusion - through individuals discovering qualities independently, and through social learning from peers. Examples are given showing how social learning influences choices of clothes, homes, and behaviors. The presentation explores how cultural assumptions can influence whether social learning or independent choice is prioritized.
Spencer Murrell - Festival of NewMR - 2010Ray Poynter
The document discusses insight translation, which bridges the gap between research and development. It involves turning insights from research into actionable principles and frameworks to guide decision-making. Insight translation uses visuals and stories to make insights sticky, memorable and efficient to communicate compared to long reports. It helps build shared understanding across teams and can inspire changes to how organizations operate.
Christine Walker - Festival of NewMR - 2010Ray Poynter
The document discusses analyzing a sample of tweets related to Australian banks from July. Two sampling approaches were tested: 1) sampling Twitter accounts and 2) sampling tweets. A sample of 1,893 tweets from 220,000 Australian Twitter accounts was analyzed and classified by themes. The goal was to see which sampling approach best mirrored the classification of the total population of 6,145 bank tweets from July.
Diane Hessan - Festival of NewMR - 2010Ray Poynter
The document discusses common myths about online communities. It addresses the myths that a community is just a "fancy word for a panel", that bigger communities are always better, and that communities only work for high involvement brands or products. The document provides evidence against these myths, noting that engagement is more important than size, technology should serve the community purpose rather than be an end itself, and successful communities exist across a wide range of industries, not just high involvement ones.
Jon Puleston - Festival of NewMR - 2010Ray Poynter
Jon Puleston has been experimenting with ways to stimulate creative ideas in online surveys. Some techniques that increased feedback include using imagery, projective techniques like evaluating a product from someone else's perspective, and making tasks competitive. Puleston is now exploring how to effectively implement common idea generation techniques online by testing adaptations of techniques like brainstorming, mind mapping, and word association. The experiments aim to measure idea quantity and quality generated by each technique adapted for an unmoderated online context.
Annie Pettit - Festival of NewMR - 2010Ray Poynter
Annie Pettit presents a story about Mr. Survey, who struggles with low survey response rates and irrelevant questions, and Ms. Social Media Research, who can analyze large amounts of social media conversations. Ms. Social Media Research helps Mr. Survey by providing competitive brand lists from social media data, categorizing survey options by sentiment, and discovering unexpected topics. They fall in love and decide to work together, combining Mr. Survey's structured data with Ms. Social Media Research's unstructured social media insights.
Annelies Verhaeghe - Festival of NewMR - 2010Ray Poynter
The document discusses using online conversations and social media for market research purposes. It addresses some challenges in gathering and analyzing large amounts of online data from diverse sources. Specific topics discussed include sampling approaches, ensuring data quality, setting goals for insights needed, and analyzing brand mentions to understand consumer sentiment. Generating ideas from trends and topics observed in online discussions is also covered.
Henrik Hall discussed the LonBono Vision with Ray Poynter during a session from 2:12pm to 2:22pm GMT. The LonBono Vision aims to make the world fairer by using market research skills to help less fortunate colleagues globally through competence enhancement and small donations. Henrik Hall sought feedback on the initiative's progress so far and next steps.
Graeme Lawrence gave a presentation on listening to social media brand noise and the importance of strategy. The presentation took place from 10:22am to 10:46am in London as part of Session 1. Lawrence discussed analyzing both brand and consumer generated social media content, but noted that listening is only half the story and primary research is still needed to understand engagement, attitudes, and the impact on a brand. He provided an example of using a word cloud to analyze consumer comments and emphasized that both listening and surveys and still important for brands to understand their social media presence.
“Spindex” (Speech Index) Enhances Menus on Touch Screen Devices with Tapping,...abhishek07887
The document describes a study that investigated how "spindex" (speech index) auditory cues can enhance auditory menus on touchscreen smartphones. The study evaluated navigation of a 150-song menu using tapping, wheeling, or flicking gestures with or without visual display and with or without spindex cues. Results showed lower target search times and subjective workload with spindex compared to speech alone, for all input gestures and visual conditions. Spindex was also rated subjectively higher than plain speech.
Leslie Townsend from Kinesis Survey Technologies gave a presentation on making research communities mobile-friendly. She noted that communication habits are shifting to mobile as smartphones account for over half of phones globally. Research community members also increasingly use mobile devices. She recommended 5 steps: 1) simplifying registration and profiles, 2) collecting mobile numbers, 3) using shorter surveys, 4) eliminating Flash, and 5) leveraging social media. She emphasized the need to enable full community functionality across all mobile devices to improve engagement.
A large scale study of daily information needs captured in situWookjae Maeng
The goal of this work is to provide a fundamental understanding of the daily information needs of people through a large-scale, in-depth, quantitative investigation. To this end, we have conducted one of the most comprehensive studies of information needs to date, spanning a 3-month period and involving more than 100 users. The study employed a contextual experience sampling method, a snippet-based diary technique using SMS technology, and an online Web diary to gather in situ insights into the types of needs that occur from day to day, how those needs are addressed, and how contextual, technological, and demographic factors impact on those needs. Our results not only complement earlier studies but also provide a new understanding of the intricacies of people’s daily information needs.
ICT Workplan
1. Establish a Farmphone system based on Freedomfone in Sindh province.
2. Demonstrate and test the “Seeing is Believing” app developed by ACIAR/UC
3. Conduct youth survey to specifically explore the establishment of an ICT skills project (Community Service Centre model)
4. Establish links with UAF’s CyberExtension project Zarai Baithak (http://zaraibaithak.com/)
5. Connect with Dairy, Citrus and Mango teams once the ICT trials have been undertaken in March
Presentation deck prepared for the paper 'Object Recognition-based Mnemonics Mobile App for Senior Adults Communication' to be presented during ICCCNT'15 conference
Damásio et al, 'Mobile Devices as drivers of Social Capital' at Communities i...Agnes Gulyas
Manuel José Damásio, Patrícia Dias, Sara Henriques and Inês Teixeira-Botelho, CICANT and Universidade Lusófona de Humanidades e Tecnologias, Portugal, ‘Mobile Devices as drivers of Social Capital: How can apps’ change communication dynamics within a community’ presented at 'Communities in the Digital Age' International Symposium, Canterbury Christ Church University, UK, 12 June 2013
Mobile phones are an integral part of our lives since they have played a vital role in bringing people closer together. They have abundantly been used by people all across the globe as they keep them up-to-date about the happenings in the world. However, these mobile phones have also been used in carrying out various criminal activities for the past few decades, therefore, a new discipline of Mobile Phone Forensics has been introduced which will help a lot in curbing the menace of these crimes by locating the whereabouts of the criminals. This research paper deals with the introduction of this innovative discipline of mobile phone forensics by throwing light on the importance of this discipline. It also deals with the detailed procedure of conducting a formal forensics analysis with the help of these mobile phones.
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology.
The document discusses the design and development of a mobile phone voting system in South Africa. It aims to provide a more accessible and efficient alternative to the traditional paper-based voting system. The proposed system allows voters to use their mobile phones to register and cast their votes through a mobile application. The application was tested in a case study with 124 participants. Results found 88% found it easy to use and 92% found it easy to learn. The mobile voting application proved suitable, accessible, efficient and feasible for elections.
Mobile device usage for market research has reached a tipping point according to Leslie Townsend of Kinesis Survey Technologies. Data from Kinesis in 2012 showed a significant increase in mobile survey traffic compared to previous years. Specifically, mobile traffic increased to over 30% in Europe and 25% in the US that year. However, completion rates on mobile are still lower than desktop. The presentation also reviewed differences in mobile platforms and usage between Europe and the US. Townsend concluded that fully supporting mobile respondents is now essential for the industry to avoid non-response bias in survey data.
Pepsi RefreshEverything Multitouch Grant Proposalprosper50
The following informational material was created to intruduce the public to my ongoing research of multitouch technology.
My research focuses on the evaluation of usability characteristics of various multitouch devices for children with physical disabilities who are unable to utilize a traditional computer or mouse.
This document provides an overview of best practices for conducting mobile user experience research. It discusses the challenges of mobile research like varied devices, locations, networks and user experiences. It recommends testing across many devices and simulators, addressing network coverage issues, screening for data plans and experience. Field studies are suggested to understand true context of use. Tips include creating a "hot zone" for devices, addressing reflections, simplifying language and having prototype strategies. The document emphasizes understanding usage across many scenarios to effectively evaluate mobile products and identify opportunities for improvement.
This document summarizes a study that used a grounded theory approach to understand user uptake of advanced video conferencing technologies. The researchers observed 17 video conferences and identified themes about socio-technical interactions and group dynamics. A survey found a gap between users' actual experiences and perceptions of potential. Features of in-person interactions were juxtaposed with video conferences to identify differences. Trial annotation tools were limited. Future work aims to develop a large-scale grounded annotation tool to systematically analyze technology use and inform design improvements.
Leveraging low-cost mobile technologies can help address information access challenges in rural areas of developing countries. Studies show mobile phones helped fishermen in India access market information, increasing profits. In Cambodia, an SMS-based system provides agricultural price and weather data to farmers and traders. Research is exploring additional mobile applications, socioeconomic impacts, and ensuring technologies meet users' needs in context.
Mobile phones now have powerful sensing capabilities. The document describes 4 mobile sensing applications called MobSens that leverage phones' sensors for health, social, and environmental monitoring. The applications allow individuals and communities to collect and share data. Challenges in building such applications include deploying the software and dealing with variability in phone hardware, but MobSens addresses these through its reusable components and testing strategies.
This document discusses locating GSM base stations using geographic information systems (GIS). It provides a review of mobile communication technology evolution from 1G to 5G and discusses global positioning systems (GPS) and how they integrate with GIS. The study presents a web-based GIS map that locates MTN base stations in Akure, Nigeria using their GPS coordinates. Mapping the base stations can help operators monitor coverage areas and plan expansions to meet subscriber demand. Overall, the GIS mapping of base stations allows better service for subscribers by easing network congestion.
Mobile Research (Stockholm, June 2012)vcuniversity
The document summarizes key learnings from research on mobile surveys. It finds that mobile respondents are younger, more female, and more into mobile activities. They also complete surveys faster straight away compared to desktop respondents. While mobile surveys take longer to finish, dropout rates are slightly higher than desktop. When designed well with optimized screens, scrolling, and images, mobile surveys can be just as enjoyable as desktop.
The document summarizes key learnings from research on mobile surveys. It finds that mobile respondents are younger, more female, and more into mobile activities. They also complete surveys faster straight away compared to desktop respondents. While mobile surveys take longer to finish and have slightly higher dropout rates, the data is generally comparable. The document provides tips for optimizing mobile surveys such as maximizing screen space, minimizing scrolling, and optimizing image usage.
Similar to Leslie Townsend- Festival of NewMR - 2010 (20)
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelēzRay Poynter
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.
Exploring the future of verbatim coding with ChatGPTRay Poynter
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
2. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
The
respondent
experience
is
rapidly
changing
because
of
evolving
technology.
§ Mobile
phones
and
social
media
are
the
primary
factors
driving
this
change
§ Mobile
technology
offers
many
advantages
to
both
expand
and
supplement
research
pracUces
• Mobile
web
users
are
an
increasingly
diverse
demographic
• Mobile
delivery
enables
parUcipants
to
complete
surveys
anyUme
and
anywhere
§ Social
media
is
increasingly
becoming
a
mobile
funcUon,
thus
a
union
of
the
two
is
necessary
for
modern
market
research
3. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
Some
aspects
of
the
mobile
experience
are
dependent
on
the
type
of
mobile
device
being
uAlized.
§ Respondents
use
mobile
devices
with
greatly
varying
network
speeds,
screen
sizes,
color
configuraUons,
etc.
§ Usability
must
be
assessed
for
all
common
mobile
devices
(touchscreen
smartphones,
keypad
smartphones
and
older
feature
phones)
Other
aspects
of
the
mobile
experience
are
the
same
regardless
of
device
type.
§ Researchers
must
determine
the
ideal
number
of
survey
quesUons,
usage
of
open
ends,
etc.
to
opUmize
mobile
parUcipaUon
§ Some
common
survey
elements
such
as
table
structures
and
Flash
images
will
not
render
on
mobile
devices
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
4. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
Worldwide
smartphone
growth
will
drive
mobile
research
adopAon.
22.80%
28.50%
20.30% 19.30%
US UK Germany France
Current Smartphone
Penetration
source: comScore (September 2010)
§ There
will
be
449
million
smartphone
users
globally
by
calendar
year
2011
(source:
RBC)
§ Smartphones
will
account
for
nearly
half
of
worldwide
mobile
phone
sales
by
2013
(source:
Nielsen)
§ Mobile-‐based
web
access
will
surpass
computer-‐based
web
access
in
2013
(source:
Gartner)
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
5. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
Respondents’
survey
experience
should
be
as
similar
as
possible,
regardless
of
the
device
uAlized.
§ MulUmode
(PC/mobile)
surveys
should
be
implemented
whenever
possible
to
provide
the
greatest
flexibility
to
respondents
§ Although
uniform
delivery
is
the
goal,
differing
device
capabiliUes
prevent
a
totally
standardized
experience
42%
31%
2%
2%
23%
Mobile Device Type Used to Take
Surveys
iPhone
Android
Symbian
Blackberry
All Others
Source: Kinesis Survey Technologies, data collected from
4.2 million responses between June 2009 and June 2010
§ Even
among
mobile
survey
parUcipants,
a
variety
of
devices
(both
smartphone
and
non-‐smartphone)
are
currently
being
used
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
6. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
MulAmode
implementaAon
should
be
extended
to
panelist
recruitment
as
well.
§ Mobile
recruitment
requires
though_ul
execuUon
for
a
number
of
aspects:
1. InvitaUon
Process
–
SMS
(text)
or
Email:
SMS
laws
and
costs
vary
greatly
by
region
and
must
be
planned
for
in
advance.
Typically
email
invitaUons
are
best
if
the
applicaUon
permits
their
use.
WAP
push
is
possible
in
regions
such
as
Europe
where
a
common
wireless
network
standard
(GSM)
is
used.
2. Delivery
Scheduling:
If
text
messages
will
be
uUlized,
delivery
scheduling
is
essenUal.
3. Access
to
Privacy
Policy
InformaUon:
While
smartphones
support
embedded
hyperlinks
for
access
to
privacy
policies,
older
devices
do
not.
For
feature
phones,
an
alternaUve
is
to
program
an
up-‐front
survey
quesUon
asking
parUcipants
if
they
would
like
access
to
this
informaUon.
4. Branding
Usage:
Branding
should
be
consistent
across
devices
for
survey
templates,
images,
survey
URLs,
etc.
Branding
can
be
incorporated
on
every
screen
for
smartphones,
but
should
be
limited
to
the
first
and
last
survey
pages
for
feature
phones.
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
§ MulUmode
recruitment
reaches
more
panelists
(and
a
wider
demographic)
by
engaging
mobile
web
users
7. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
5. Opt-‐In/Out
Process:
Separate
double
opt-‐in
and
opt-‐out
processes
may
be
required
for
mulU-‐mode
invitaUons.
6. Mobile
FuncUonality
LimitaUons:
Some
funcUons
available
to
parUcipants
using
PCs
may
not
be
available
in
mobile
mode,
and
if
so,
parUcipants
should
be
informed
in
advance
to
avoid
frustraUon
and/or
confusion.
7. PromoUon
of
“Coming
Soon”
Features:
Be
sure
to
promote
(well
in
advance
of
deployment)
the
new
mobile
and
social
media
features
that
will
be
introduced
to
parUcipants.
Doing
so
will
aid
in
mobile
parUcipant
engagement.
8. Respondent
AuthenUcaUon:
AuthenUcate
parUcipants
as
the
mobile
panel
is
built,
rather
than
during
the
survey
process.
If
suspicious
behaviors
are
to
be
analyzed
(speeding,
duplicaUons,
etc.),
separate
measures
should
be
taken
to
account
for
device
usage.
9. Use
of
Geo-‐LocaUon:
Laws
regarding
usage
of
geo-‐locaUon
technologies
vary
by
region,
and
must
be
researched.
A
separate
opt-‐in
may
be
required.
10.
Video
Usage:
mobile
video
funcUonality
varies
by
device,
and
usage
of
video
is
challenging
because
of
these
variances
(some
mobile
devices
require
video
download,
others
support
streaming).
Use
of
mobile
video
poses
many
challenges
and
should
be
carefully
evaluated.
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
§ Mobile
recruitment
requires
though_ul
execuUon
for
a
number
of
aspects:
(con6nued
from
previous
slide)
MulAmode
implementaAon
should
be
extended
to
panelist
recruitment
as
well.
8. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
Today’s
respondent
experience
must
also
include
social
media.
§ Social
media
usage
is
rapidly
growing,
and
thus
recruitment
from
these
sites
will
aid
in
obtaining
representaUve
sample
§ A
significant
porUon
of
social
media
interacUon
occurs
via
mobile
devices,
thus
researchers
should
capitalize
on
the
synergy
of
these
two
pla_orms
Social Media Site Access By Mobile Subscribers
3 mo. average comparison
Total Audience (000)
source: comScore (March 2010)
0
5,000
10,000
15,000
20,000
25,000
30,000
Facebook
MySpace
Twioer
2009
Jan
2010
Jan
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR
9. Speaker
Leslie
Townsend,
Kinesis
Survey
Technologies,
USA
Part
3:
Session
2,
Convenor
Andrew
Jeavons,
Chair
Annie
Pe7t,
schedule
=
2:39pm
to
3:04pm
(New
York,
EST)
Where
does
the
MR
industry
go
next?
§ Researchers
must
adopt
mulUmode
execuUon
to
the
greatest
extent
possible,
while
recognizing
the
technological
limitaUons
of
mobile,
which
include:
• Legal
frameworks
that
require
panelists
to
be
handled
in
a
more
personal
manner
• Most
content
management
systems
and
especially
their
extensions
are
not
mobile-‐ready
• Use
of
downloadable
applicaUons
requires
development
to
each
operaUng
system
• Payment
mechanisms
used
in
tradiUonal
panels
may
not
be
set
up
for
mobile
redempUons
§ Social
media
should
be
uUlized
as
an
addiUonal
recruitment
method,
both
for
tradiUonal
panelists
and
ad-‐hoc
survey
parUcipants
§ Remember
the
cardinal
rule
of
successful
research:
The
Respondent
Experience
Trumps
All
Don’t
Forget
-‐
The
Respondent
Experience
Trumps
All
The
Festival
of
NewMR