Tom de Ruyck's presentation to the Festival of NewMR 2010

1. Co-­‐crea(on
Communi(es
Tom
De
Ruyck,
Senior
R&D
Manager
@
InSites
Consul(ng
12/5/10
1
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

2. What’s
the
main
issue
with
innova(on?
12/5/10
2
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

3. 12/5/10
3
Tom De Ruyck, InSites Consulting, Belgium
Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

4. Why?
12/5/10
4
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

5. 12/5/10
5
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

6. 12/5/10
6
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

7. “Even if one accepts the premise that
restricting sodium helps people live longer,
shouldn’t it be up to the individual to decide
if he wants to make that change to his diet?”
"It's really hard for me to eat without salt.
I think it's infringing on our rights."
“Canadian ketchup lovers remain loyal to the
long-standing recipe and say they would have
some misgivings if the formula were to change
significantly.”
12/5/10
7
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

8. Tom De Ruyck, InSites Consulting, Belgium
Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

9. 12/5/10
9
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

10. Since
launch
March
2008:
3
million
unique
visitors
60,000
ideas
submiNed
100,000s
of
comments
460,000
votes
2,500
moderator
comments
(July
2009)
12/5/10
10
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

11. How?
12/5/10
11
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

12. Limited
number
of
par(cipants
Closed
Moderated/feedback
Limited
in
(me
Selected
profiles
Conversa(ons
Goal
oriented

13. Co-­‐crea(on
Communi(es
12/5/10
13
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

14. HIGH
Involvement
Degree
of
informa(on
seeking
Interest
in
category
LOW
12/5/10
14
Tom De Ruyck, InSites Consulting, Belgium
Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

15. SOCIAL
INDEPENDENCE
In
search
of
what
is
unique,
original
Challenge
norm
Focus
on
func(onal
benefits
Individual
INTERPERSONAL
INFLUENCE
In
search
of
what
is
relevant
Accept
norm
Focus
on
social
benefits
Team
player
12/5/10
15
Tom De Ruyck, InSites Consulting, Belgium
Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

16. INNOVATORS
INFLUENTIALS
LAGGARDS
FOLLOWERS
12/5/10
16
Tom De Ruyck, InSites Consulting, Belgium
Part 1: Session 3, Convenor Greg Coops, Chair Ray Poynter schedule = 06:18am to 06:44am (GMT/London)

17. Technical
Process
Content
12/5/10
17
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

18. 12/5/10
18
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

19. WEEK
1
Innovators:
idea
generaRon
(individual
&
cross-­‐ferRlizaRon
phase)
WEEK
2
Innovators
+
InfluenRals:
idea
finetuning
(interacRon
phase)
WEEK
3
Finetuning:
the
sequel
+
input
ideas
company
12/5/10
19
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

20. 12/5/10
20
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

21. 12/5/10
21
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

22. 12/5/10
22
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

23. 12/5/10
23
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

24. 12/5/10
24
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

25. 12/5/10
25
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

26. 12/5/10
26
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

27. 12/5/10
27
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

28. Technical
feasibility
Is
this
Rming
/
cost
/
producRon
wise
feasible?
Brand
Fit
Does
it
fit
the
long
term
brand
/
company
strategy
Internal
excitement
Am
I
personally
excited
12/5/10
28
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

29. 12/5/10
29
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

30. Results?
12/5/10
30
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

31. +100
unique
ideas
More
ideas
than
mainstream
consumer
&
employees
More
relevant
ideas
than
mainstream
consumer
Addi(onal
ideas
than
the
ones
via
other
methods
Be_er
ideas
than
the
ones
via
other
methods
12/5/10
31
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)

32. Q
&
A
Tom
De
Ruyck
and
Ray
Poynter
12/5/10
32
Tom
De
Ruyck,
InSites
Consul(ng,
Belgium
Part
1:
Session
3,
Convenor
Greg
Coops,
Chair
Ray
Poynter
schedule
=
06:18am
to
06:44am
(GMT/London)