Adriana Rocha- Festival of NewMR - 2010

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Adriana Rocha gave a presentation on the semantic web and its ability to solve issues around how data is stored and searched on the web. She discussed how the amount of digital data is growing exponentially but current methods of storing and searching data will not scale to meet this growth. The semantic web aims to add meaning and structure to data on the web through machine-understandable representations, enabling more efficient data storage, linking and search capabilities. Examples like WolframAlpha demonstrate early semantic search engines. Rocha concluded with a question and answer session.

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
TODAY’S PRESENTATION
1.BASIC CONCEPTS
WHAT IS SEMANTICS
HOW DATA IS STORED ON THE WEB
THE SCALABILITY ISSUE
2. THE SEMANTIC WEB SOLUTION
3. IMPACT TO MR

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
THE PROBLEM?
THE WAY WE STORE INFORMATION IS
BROKEN AT THIS SCALE.
0

5000

10000

15000

20000

25000

30000

2010
2015
2020

Digital
Data

20
X

50
X

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
h)p://www.w3.org/standards/seman7cweb/

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
Eﬃcient
way
to
represent
data
on
the

WWW,
generaNng
a
database

globally
linked

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
WHERE ARE WE?

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
A SEMANTIC SEARCH ENGINE
hPp://www.wolframalpha.com

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)

Speaker Adriana Rocha, eCGlobalPanel, Brazil

Part
3:
Session
1,
Convenor
Andrew
Jeavons,
Chair
Zoe
Dowling,
schedule
1:24
pm
to
1:40pm
(EST,
New
York)
Q
&
A

Adriana
Rocha
and
Zöe
Dowling

This document summarizes a study monitoring bat species at Los Alamos National Laboratory. Over 17,000 bat calls representing 15 species were recorded at two study sites near water sources using acoustic detectors from May to December 2013. Analysis found a statistically significant relationship between bat diversity and month. The study aims to monitor bat species diversity and activity over time to understand how the bat community at LANL compares to past studies and is impacted by habitat and climate change. Future monitoring will continue implementing the site's Biological Resources Management Plan.

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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

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Adriana Rocha- Festival of NewMR - 2010

1. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

2. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) TODAY’S PRESENTATION 1.BASIC CONCEPTS WHAT IS SEMANTICS HOW DATA IS STORED ON THE WEB THE SCALABILITY ISSUE 2. THE SEMANTIC WEB SOLUTION 3. IMPACT TO MR

3. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

4. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

5. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

6. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) THE PROBLEM? THE WAY WE STORE INFORMATION IS BROKEN AT THIS SCALE. 0 5000 10000 15000 20000 25000 30000 2010 2015 2020 Digital Data 20 X 50 X

7. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) THE PROBLEM? THE WAY WE SEARCH INFORMATION IS ALSO BROKEN AT THIS SCALE.

8. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) THE SOLUTION: SEMANTIC WEB MACHINE-UNDERSTANDABLE INFORMATION

9. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) h)p://www.w3.org/standards/seman7cweb/

10. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) Eﬃcient way to represent data on the WWW, generaNng a database globally linked

11. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

12. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

13. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) WHERE ARE WE?

14. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

15. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) A SEMANTIC SEARCH ENGINE hPp://www.wolframalpha.com

16. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

17. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

18. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

19. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York) Q & A Adriana Rocha and Zöe Dowling

20. Speaker Adriana Rocha, eCGlobalPanel, Brazil Part 3: Session 1, Convenor Andrew Jeavons, Chair Zoe Dowling, schedule 1:24 pm to 1:40pm (EST, New York)

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