Erica Ruyle - Festival of NewMR - 2010

•

1 like•250 views

Erica Ruyle gave a presentation on online ethnography and how to be an engaged ethnographer. She discussed how ethnography requires both observation and participation to gain insider perspectives. She emphasized that online ethnography requires engaging with online communities through participation rather than just observing. Ruyle also stressed the fluidity between online and offline environments and how ethnographers should engage across multiple formats like phone calls, video chats, and face-to-face meetings. The goal is to understand online communities from the members' point of view through immersion and participation.

Marketing

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Stalker for Hire – How to be an Engaging
Ethnographer No Matter Where You are
Erica M. Ruyle
Market Strategies
Portland, OR US (West)
http://25hourbooks.wordpress.com/2010/01/10/who-am-i-stalking-1-good-books-inc/

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Overview
•  Ethnography
•  Ethnography vs. “Lurkography”
•  Online Ethnography
•  Being an Engaged Stalker
•  Fluidity of Online vs. Offline
http://www.mirror.co.uk/life-style/real-life/2009/10/21/could-you-be-a-stalker-s-next-victim-115875-21763136/

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Ethnography

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Observation + Participation = Ethnography
Increase in insider knowledge; deeper, more accurate research
Observation Participation
Outsider’s perspective Insider’s perspective
Immersion in the natural environment is
absolutely key for true ethnography

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
An extreme example….
Could you tell what’s going on here by just “observing”?

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Ethnography vs. “Lurkography”

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Stalker = Lurker = Listening/watching only,
machine capture, or disimpassioned observation
“LURKOGRAPHY”
http://johnnysix.deviantart.com/art/
Lurking-67648627?q=boost:popular
+lurking&qo=54

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Engaged Stalker = participant = ethnography
Say Hello!
Get
involved!
http://www.admavericks.com/2009/12/01/thou-shall-not-lurk/

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
How we see ourselves -
How the online
communities see us -
The harsh truth about lurking….
http://martinwiklund.deviantart.com/art/Saints-72408497?q=boost:popular+in:photography+saints&qo=17

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Online Ethnography

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
“Field site” of an online ethnographer

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Some basics
• Cultural Entrée
− “Lurk” but only as a prelim
to gain broader
understanding
− Gain rapport/trust
− Embrace the community
− Talk with the “gatekeepers”
− Find your community
“partner”
− Engage, Engage, Engage!
• Some things to keep in mind
− Trust is a two way street
− “Experiential” rather than
Physical
− Let go – loss of control
− The internet is always
“open”

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Deconstruct online vs.
offline dichotomies ttp://ivan-suta.deviantart.com/gallery/?offset=24#/d18657r

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Being an Engaged Stalker

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Engage!
Engage!
Engage!
Go beyond
the
community
Open
yourself
Embrace
the
participant
and look
beyond
the words
It’s all too easy to forget the person behind the text
http://www.pandart.org/2010/11/save-the-words/

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
It’s okay….
To drop the
researcher mask!
http://kim-92.deviantart.com/art/The-mask-99010859?q=boost:popular+mask&qo=9

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Context Sensitivity
Internal Consistency
Reflexivity
Flexibility and Adaptation
Online Ethnography requires Agility and Flexibility
Quick Thinking
http://charbage.deviantart.com/art/ustrasana-68468890?q=boost:popular+in:photography+flexibility&qo=70

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Fluidity of Online vs. Offline

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
http://www.investzoom.com/PDF/virtual_ethnography.pdf

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Engage in multiple formats
Phone calls
Text messages
VoIP
Webcam
Face to face
IM
Think outside the (computer) box
Video Streams
http://endrius.deviantart.com/art/ok-computer-60483058?q=boost:popular+computer&qo=3

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
A quick word on analysis
• No single canonical way to approach the data
• Data analysis should be taking place
throughout data collection in order to gain
momentum
• Look for patterns, connections, similarities or
contrastive points
• Spend time getting to know the “site” and
spend thoughtful time on its meaning
• Code data with short and concise code frame
• Market Research will almost always need to
engage in ethnographic rapid assessment
procedures
• Can turn into long term fieldwork; no reason to
cut ties
• Triangulate data
• Field notes/interviews/coding/site documents
• Look for “local categories of meaning”
• What is the “native point of view” and what is
the meaning for the research http://lilfairie.deviantart.com/art/A-thousand-words-50799719?q=boost:popular+words&qo=122

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
A friendly reminder….
Thank you!

Erica Ruyle, Market Strategies, USA
Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)
Q & A
Erica Ruyle and Susan Sweet

Erica M. Ruyle of Market Strategies gave a presentation on ethnographic analysis at the NewMR Ethnography & Market Research Event on May 25, 2011. She discussed the importance of developing theoretical models, coding data, identifying patterns and connections, and telling findings from the perspective of research subjects. Ruyle emphasized pre-planning fieldwork, analyzing data during and after collection, triangulating multiple sources, and maintaining objectivity. The goal is to reduce large amounts of data while conveying the big picture and categories of local meaning to readers.

Peoplepr fall2018update

The University of Alabama

The document provides information and guidance for students on conducting interviews for class assignments, including: - How to request interviews via email and phone calls, explaining the story and offering possible times while noting recording equipment and deadlines. - Tips for interacting with sources, such as going over questions beforehand and asking if they have anything to add. - Guidance on what to cover during the interview, like spelling their name and title and getting the most important information. - Definitions of key public relations terms like publics, media relations, and crisis communication. - Suggestions to utilize university public relations professionals and build relationships with them.

Peopleprfall2018

The University of Alabama

This document provides guidance for students on conducting video interviews for class projects. It discusses contacting sources, requesting interviews via email and phone, conducting the interview, and important terms related to public relations and media relations. Key aspects covered include explaining your story to sources, going over questions beforehand, introducing yourself and your organization during the interview, and networking with public relations professionals to find additional sources.

Summit 2 4-1-15

Scott Miller

This document discusses influencing policy through lobbying in Washington D.C. It notes that there are over 100,000 lobbyists in Washington spending $9 billion total on lobbying efforts. Various interest groups that spend the most on lobbying are listed, such as the railroad industry, telecommunications companies, and industrial unions. The document also provides principles for influencing policy like an insurgent, such as doing what is achievable, using issues to control the dialogue, and getting comfortable with discomfort.

Erica van Lieven - Festival of NewMR - 2010

Ray Poynter

This document summarizes a presentation given by Erica Van Lieven at the Festival of NewMR from December 6-10, 2010. The presentation discusses the concept of Semantic Web 3.0, which leverages the large amount of online data and increasingly sophisticated computer thinking to create a flat world of idea sharing and co-creation. Van Lieven questions whether the research industry has missed opportunities in this new environment where asking questions may no longer be required.

Tom de Ruyck - Festival of NewMR - 2010

Ray Poynter

The document discusses co-creation communities, which are closed, moderated groups that bring together a limited number of participants with different profiles to generate and refine ideas over a limited period of time. The goal is to leverage the diverse perspectives in the group to spur innovation. Specific techniques discussed include separating participants into innovators, influentials, early adopters and late adopters to structure idea generation and refinement workflows over multiple weeks. Metrics are also presented on the activity and output of an online co-creation platform.

Duncan Stuart - Festival of NewMR - 2010

Ray Poynter

This document summarizes Duncan Stuart's presentation on BUMP, a new metric inspired by neural networks. The presentation provides background on neural networks and how they work, gives examples of how Kudos has used neural networks, and describes how BUMP was discovered through neural network analysis. Stuart explains how neural network analysis fits within the concept of "New MR" by enabling more sophisticated modeling and evaluation of business decisions compared to traditional descriptive market research methods.

Jon Puleston - Festival of NewMR - 2010

Ray Poynter

Jon Puleston has been experimenting with ways to stimulate creative ideas in online surveys. Some techniques that increased feedback include using imagery, projective techniques like evaluating a product from someone else's perspective, and making tasks competitive. Puleston is now exploring how to effectively implement common idea generation techniques online by testing adaptations of techniques like brainstorming, mind mapping, and word association. The experiments aim to measure idea quantity and quality generated by each technique adapted for an unmoderated online context.

Annie Pettit presents a story about Mr. Survey, who struggles with low survey response rates and irrelevant questions, and Ms. Social Media Research, who can analyze large amounts of social media conversations. Ms. Social Media Research helps Mr. Survey by providing competitive brand lists from social media data, categorizing survey options by sentiment, and discovering unexpected topics. They fall in love and decide to work together, combining Mr. Survey's structured data with Ms. Social Media Research's unstructured social media insights.

Annelies Verhaeghe - Festival of NewMR - 2010

Ray Poynter

The document discusses using online conversations and social media for market research purposes. It addresses some challenges in gathering and analyzing large amounts of online data from diverse sources. Specific topics discussed include sampling approaches, ensuring data quality, setting goals for insights needed, and analyzing brand mentions to understand consumer sentiment. Generating ideas from trends and topics observed in online discussions is also covered.

Henrik Hall - Festival of NewMR - 2010

Ray Poynter

Graeme Lawrence

Ray Poynter

Graeme Lawrence gave a presentation on listening to social media brand noise and the importance of strategy. The presentation took place from 10:22am to 10:46am in London as part of Session 1. Lawrence discussed analyzing both brand and consumer generated social media content, but noted that listening is only half the story and primary research is still needed to understand engagement, attitudes, and the impact on a brand. He provided an example of using a word cloud to analyze consumer comments and emphasized that both listening and surveys and still important for brands to understand their social media presence.

Finn Rabin- Festival of NewMR - 2010

Ray Poynter

ESOMAR is the essential organization for encouraging, advancing, and elevating market research worldwide. It was founded in 1948 and aims to promote research as crucial for effective management and further the professional interests of its members. ESOMAR comprises over 5,000 individual members from businesses and research institutions in over 100 countries. It provides services like events, publications, and professional standards to help researchers extend their knowledge and experience. ESOMAR also develops talent in the industry and facilitates communication through various channels. A key part of ESOMAR's role is establishing and promoting adherence to professional standards for market research, including an internationally recognized code of conduct.

John Dick - Festival of NewMR - 2010

Ray Poynter

The document summarizes a presentation by John Dick from CivicScience on new methods for market research using online data. Key points include: - Harvard political scientist Stephen Ansolabehere envisions a future where so much individual data is available that pollsters could simply ask people "What are you thinking right now?" on a given subject. - 24/7 media and social networks are changing people's attitudes almost daily, so engagement must be brief, relevant, and valuable to bandwidth-strapped consumers. - CivicScience gathers opinion data from websites and apps to produce millions of responses weekly and provide real-time insights to brands.

Agnes Nairn - Festival of NewMR - 2010

Ray Poynter

This document outlines an ethics presentation given by Dr. Agnes Nairn on conducting market research involving children and online privacy. It discusses the importance of trust, consent, and protecting privacy when researching human subjects. Teen perspectives are presented highlighting their desire for online privacy and resentment towards parental monitoring. Guidelines for parental consent of underage participants in research are also noted.

Betty Adamou - Festival of NewMR - 2010

Ray Poynter

The document is a presentation on modern communication by Betty Adamou from Nebu in the UK. It discusses how communication has evolved from traditional postal systems to include new technologies like email, texting, and social media. Betty notes that modern communication for many people is a mix of old and new methods, including email for work, texting on mobile phones, and heavy use of Facebook. The presentation provides examples from an informal survey of how 20-somethings in London prefer to communicate, mainly through their mobile phones using calls, texts, and social media like Facebook.

Jim Longo - Festival of NewMR - 2010

Ray Poynter

Jim Longo will present on using new technologies to engage respondents and obtain meaningful feedback through online qualitative research. He will discuss how online qualitative research has evolved over time and is now experiencing rapid growth. He will also provide examples of different online qualitative techniques including online and video focus groups, blogs, concept testing using advanced visualizations, and leveraging the rise of mobile and social media.

Tamara Barber - Festival of NewMR - 2010

Ray Poynter

Tamara Barber of Forrester Research defines and discusses market research online communities (MROCs). MROCs are captive interactive online groups joined by common interest that are systematically used for market research over time. Various terms are used for MROCs, including idea spaces, online insight villages, and communities. MROCs are evolving to be more mobile and social and engage businesses earlier in the planning process. Regardless of the term used, MROCs will continue to change in strategic ways.

Adriana Rocha- Festival of NewMR - 2010

Ray Poynter

Adriana Rocha gave a presentation on the semantic web and its ability to solve issues around how data is stored and searched on the web. She discussed how the amount of digital data is growing exponentially but current methods of storing and searching data will not scale to meet this growth. The semantic web aims to add meaning and structure to data on the web through machine-understandable representations, enabling more efficient data storage, linking and search capabilities. Examples like WolframAlpha demonstrate early semantic search engines. Rocha concluded with a question and answer session.

Bernie Malinoff - Festival of NewMR - 2010

Ray Poynter

The document summarizes Bernie Malinoff's presentation on how online survey question types have evolved from simple radio buttons to more engaging formats, and the effects this has had. Key findings from research include significant variances found in responses depending on question format, with slider scales producing higher estimates than radio buttons. Eye tracking research showed many respondents do not fully read questions. New formats aim to improve data quality and respondent experience, but also require more sophisticated design to prevent errors and ensure consistent understanding.

Steve Cierpicki - Festival of NewMR - 2010

Ray Poynter

This document discusses research conducted for Virgin Blue airline to evaluate the success of combining traditional and new methods of market research. It describes an online research community called "V Insiders" established in 2009 with over 1000 members. Both traditional brand and advertising tracking of 6000 consumers and the online community provided input on Virgin Blue's marketing, brand perceptions, and key issues. The community allowed two-way discussion between members and Virgin Blue on 30 topics in the first year. The research provided short, practical recommendations to inform Virgin Blue's decisions and brought them closer to consumer perspectives.

Tom Ewing - Festival of NewMR - 2010

Ray Poynter

The document outlines Tom Ewing's presentation titled "Surveys are Videogames" given at a session chaired by Dan Foreman. The presentation discusses how research projects can incorporate elements from video games, such as building worlds, sustaining interest, encouraging interaction, and rewarding imagination, to engage participants. It also covers challenges like ensuring gameplay is more interesting than mechanics and managing expectations when gamifying research.

Finding and communicating the story in qualitative information - Lesson 2

Ray Poynter

Futuring Friday Festival of NewMR 2016

Ray Poynter

Edward Appleton and Aastha Tiku Festival of NewMR 2016

Ray Poynter

Horst Feldhaeuser Festival of NewMR - 2016

Ray Poynter

The document discusses how Coca-Cola has evolved its approach to market research tracking to better meet current needs. It notes constant changes in consumer behavior and data availability require more flexible, integrated, and real-time research solutions. Coca-Cola disaggregates the research process among best-in-class providers and upgrades key tools like beverage trackers to be shorter, modular, and technologically advanced like tablet-based. This enables more accurate results, continuous improvement, and knowledge activation across the organization.

Daniel Fazekas Festival of NewMR 2016

Ray Poynter

The document discusses how qualitative social media research can provide unexpected insights by going beyond surface-level metrics and sentiment analysis to truly understand consumers' experiences, concerns, and motivations expressed online. It presents an approach called "The Qualitative Insight" which interprets social media data through a humanistic lens to develop a deep understanding of consumers. Examples are given showing how this approach has uncovered insights about topics like cancer, nationalism related to chocolate, and perceptions of healthcare. The document advocates that social media research is best done through a creative, hypothesis-free process led by researchers skilled in various areas who can listen authentically to consumers' voices online.

Andrew Mitchell Festival of NewMR 2016

Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study. The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data. Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data. And, hear about where AI and research might be in two year’s time. Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024. This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys. Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/ Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.

Viewers also liked

Annie Pettit - Festival of NewMR - 2010

Ray Poynter

Annelies Verhaeghe - Festival of NewMR - 2010

Ray Poynter

Henrik Hall - Festival of NewMR - 2010

Ray Poynter

Graeme Lawrence

Ray Poynter

Finn Rabin- Festival of NewMR - 2010

Ray Poynter

John Dick - Festival of NewMR - 2010

Ray Poynter

Agnes Nairn - Festival of NewMR - 2010

Ray Poynter

Betty Adamou - Festival of NewMR - 2010

Ray Poynter

Jim Longo - Festival of NewMR - 2010

Ray Poynter

Tamara Barber - Festival of NewMR - 2010

Ray Poynter

Adriana Rocha- Festival of NewMR - 2010

Ray Poynter

Bernie Malinoff - Festival of NewMR - 2010

Ray Poynter

Steve Cierpicki - Festival of NewMR - 2010

Ray Poynter

Tom Ewing - Festival of NewMR - 2010

Ray Poynter

Finding and communicating the story in qualitative information - Lesson 2

Ray Poynter

Futuring Friday Festival of NewMR 2016

Ray Poynter

Edward Appleton and Aastha Tiku Festival of NewMR 2016

Ray Poynter

Horst Feldhaeuser Festival of NewMR - 2016

Ray Poynter

Daniel Fazekas Festival of NewMR 2016

Ray Poynter

Andrew Mitchell Festival of NewMR 2016

Ray Poynter

Viewers also liked (20)

Annie Pettit - Festival of NewMR - 2010

Annelies Verhaeghe - Festival of NewMR - 2010

Henrik Hall - Festival of NewMR - 2010

Graeme Lawrence

Finn Rabin- Festival of NewMR - 2010

John Dick - Festival of NewMR - 2010

Agnes Nairn - Festival of NewMR - 2010

Betty Adamou - Festival of NewMR - 2010

Jim Longo - Festival of NewMR - 2010

Tamara Barber - Festival of NewMR - 2010

Adriana Rocha- Festival of NewMR - 2010

Bernie Malinoff - Festival of NewMR - 2010

Steve Cierpicki - Festival of NewMR - 2010

Tom Ewing - Festival of NewMR - 2010

Finding and communicating the story in qualitative information - Lesson 2

Futuring Friday Festival of NewMR 2016

Edward Appleton and Aastha Tiku Festival of NewMR 2016

Horst Feldhaeuser Festival of NewMR - 2016

Daniel Fazekas Festival of NewMR 2016

Andrew Mitchell Festival of NewMR 2016

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings

Ray Poynter

ResearchWiseAI - an artificial intelligence driven research data analysis tool

Ray Poynter

AI-powered interviewing: Best practices from Yasna

Ray Poynter

This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

Artificial Intelligence and Qual: The Story So Far

Ray Poynter

This presentation is Part 1 of 2. Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research. Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

State of Research Insights in Q1, 2024 from NewMR

Ray Poynter

Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as: - How optimistic are insight professionals? - What are they most positive about? - What are their main worries? Ray will present the latest findings in the context of the two waves from 2023. Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events. We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem. In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis. Access the event recording via NewMR.org/Play-Again

Sudden Death of Beliefs

Ray Poynter

Presented by Daniel Fazekas, Bakomo Social. Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics. By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation, and access the recording, visit NewMR.org/Play-Again

Uncovering Consumers’ Hidden Narratives

Ray Poynter

While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior. This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again.

Narrative Exploration of New Categories at Mondelēz

Ray Poynter

As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions. This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights. To listen to the presentation and access the recording, visit NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including: - Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing - Quality & Fraud Trends; What is happening and what are the implications - Automating Research; What can we automate and what are the implications The recordings from this presentation can be found via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

The State of Insights – September 2023

Ray Poynter

Presented by Ray Poynter In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as: - What is really happening in insights with AI? - What is happening in the field of Synthetic Data? - What is happening with data quality? - What forces outside market research are shaping insights? - What are the key skills that people should be developing? - What plans should you be making for 2024? To access the presentation recording, visit NewMR.org/Play-Again

Research Thinking in the age of AI

Ray Poynter

Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers. The recording of this presentation can be access via NewMR.org/Play-Again.

How might AI impact Research and Insights over the next two years?

Ray Poynter

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.

Exploring the future of verbatim coding with ChatGPT

Ray Poynter

Presented by Tim Brandwood and Damien Gouriet. Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process. They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it. The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process. Access the presentation recording via NewMR.org/Play-Again.

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Ray Poynter

Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM's) and generative AI has brought great opportunity to change this. We now have the capability to use AI to probe within quantitative surveys. With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question. Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion. No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed. Access the presentation recording via NewMR.org/Play-Again

How AI / ChatGPT Drives Business Growth

Ray Poynter

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Ray Poynter

MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings

ResearchWiseAI - an artificial intelligence driven research data analysis tool

AI-powered interviewing: Best practices from Yasna

Artificial Intelligence and Qual: The Story So Far

State of Research Insights in Q1, 2024 from NewMR

Sudden Death of Beliefs

Uncovering Consumers’ Hidden Narratives

Narrative Exploration of New Categories at Mondelēz

The Future in Focus

The State of Insights – September 2023

Research Thinking in the age of AI

How might AI impact Research and Insights over the next two years?

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Exploring the future of verbatim coding with ChatGPT

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

How AI / ChatGPT Drives Business Growth

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Recently uploaded

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Veronika Höller

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Assignment 2 Task 1: Digital Marketing Course

klaudiadgmkt

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Recently uploaded (20)

WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...

Gokila digital marketing| consultant| Coimbatore

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Pillar-Based Marketing Master Class - Ryan Brock

Mastering SEO for Google in the AI Era - Dennis Yu

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Amazing and On Point - Ramon Ray, USA TODAY

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Story Telling Master Class - Jennifer Morilla

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Assignment 2 Task 1: Digital Marketing Course

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

No Cookies, No Problem - Steve Krull, Be Found Online

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

How to Make Your Trade Show Booth Stand Out

Pillar-Based Marketing - Ryan Brock, DemandJump

Erica Ruyle - Festival of NewMR - 2010

1. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Stalker for Hire – How to be an Engaging Ethnographer No Matter Where You are Erica M. Ruyle Market Strategies Portland, OR US (West) http://25hourbooks.wordpress.com/2010/01/10/who-am-i-stalking-1-good-books-inc/

2. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Overview •  Ethnography •  Ethnography vs. “Lurkography” •  Online Ethnography •  Being an Engaged Stalker •  Fluidity of Online vs. Offline http://www.mirror.co.uk/life-style/real-life/2009/10/21/could-you-be-a-stalker-s-next-victim-115875-21763136/

3. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York)

4. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Ethnography

5. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Observation + Participation = Ethnography Increase in insider knowledge; deeper, more accurate research Observation Participation Outsider’s perspective Insider’s perspective Immersion in the natural environment is absolutely key for true ethnography

6. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) An extreme example…. Could you tell what’s going on here by just “observing”?

7. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Ethnography vs. “Lurkography”

8. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Stalker = Lurker = Listening/watching only, machine capture, or disimpassioned observation “LURKOGRAPHY” http://johnnysix.deviantart.com/art/ Lurking-67648627?q=boost:popular +lurking&qo=54

9. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Engaged Stalker = participant = ethnography Say Hello! Get involved! http://www.admavericks.com/2009/12/01/thou-shall-not-lurk/

10. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) How we see ourselves - How the online communities see us - The harsh truth about lurking…. http://martinwiklund.deviantart.com/art/Saints-72408497?q=boost:popular+in:photography+saints&qo=17

11. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Online Ethnography

12. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) “Field site” of an online ethnographer

13. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Some basics • Cultural Entrée − “Lurk” but only as a prelim to gain broader understanding − Gain rapport/trust − Embrace the community − Talk with the “gatekeepers” − Find your community “partner” − Engage, Engage, Engage! • Some things to keep in mind − Trust is a two way street − “Experiential” rather than Physical − Let go – loss of control − The internet is always “open”

14. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Deconstruct online vs. offline dichotomies ttp://ivan-suta.deviantart.com/gallery/?offset=24#/d18657r

15. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Being an Engaged Stalker

16. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Engage! Engage! Engage! Go beyond the community Open yourself Embrace the participant and look beyond the words It’s all too easy to forget the person behind the text http://www.pandart.org/2010/11/save-the-words/

17. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) It’s okay…. To drop the researcher mask! http://kim-92.deviantart.com/art/The-mask-99010859?q=boost:popular+mask&qo=9

18. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Context Sensitivity Internal Consistency Reflexivity Flexibility and Adaptation Online Ethnography requires Agility and Flexibility Quick Thinking http://charbage.deviantart.com/art/ustrasana-68468890?q=boost:popular+in:photography+flexibility&qo=70

19. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Fluidity of Online vs. Offline

20. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) http://www.investzoom.com/PDF/virtual_ethnography.pdf

21. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Engage in multiple formats Phone calls Text messages VoIP Webcam Face to face IM Think outside the (computer) box Video Streams http://endrius.deviantart.com/art/ok-computer-60483058?q=boost:popular+computer&qo=3

22. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) A quick word on analysis • No single canonical way to approach the data • Data analysis should be taking place throughout data collection in order to gain momentum • Look for patterns, connections, similarities or contrastive points • Spend time getting to know the “site” and spend thoughtful time on its meaning • Code data with short and concise code frame • Market Research will almost always need to engage in ethnographic rapid assessment procedures • Can turn into long term fieldwork; no reason to cut ties • Triangulate data • Field notes/interviews/coding/site documents • Look for “local categories of meaning” • What is the “native point of view” and what is the meaning for the research http://lilfairie.deviantart.com/art/A-thousand-words-50799719?q=boost:popular+words&qo=122

23. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) A friendly reminder…. Thank you!

24. Erica Ruyle, Market Strategies, USA Part 3: Session 3, Convenor Andrew Jeavons, Chair Susan Sweet, schedule = 5:16pm to 5:38pm (EST/New York) Q & A Erica Ruyle and Susan Sweet

Erica Ruyle - Festival of NewMR - 2010

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

More from Ray Poynter

More from Ray Poynter (20)

Recently uploaded

Recently uploaded (20)

Erica Ruyle - Festival of NewMR - 2010