SlideShare a Scribd company logo
How AI / ChatGPT Drives Business Growth
NewMR Webinar June 2023
Hao Wu 吴皓
HaoLifeLab 好会洞察
Will AI take over human?
2
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Source: The New Yorker | https://mp.weixin.qq.com/s/OsH5_WfmDxzJoiXC0WzbCg | https://ctnewsjunkie.com/2023/03/06/artificial-intelligence-taking-human-jobs/
Therefore, we'd like to use the following framework to assess AI's impact
on brand growth
May,2023
3
www.haolifelab.com | hao.wu@haolifelab.com
Hindsight Insight Foresight
“What happened” “What it is likely to happen” “What should we do”
Win Now Win Future
Learn to use the established digital and
AI tools to boost business growth
Prepare & Plan for Change: Gain the First
Mover advantage
Understand & Monitor the trend to
define the strategical direction
• Understand AI's impact on the insight
industry and identify potential
challenges
• Learn practical strategies & watch-outs to
integrate AI technologies for companies &
individuals
• Explore the evolution and
successful applications of Digital &
AI tools to understand the market &
consumer
Hindsight - Digital x AI x Insight -
Revitalize Brand Growth
2023
4
Deck name credit to ChatGPT
Cover picture credit to Dall-E-2
Post Launch
(Continuous Optimization)
5
The 9 digital & AI tools that empower the whole brand growth process
May,2023
Strategic Tactic
4. Interview 1 billion Chinese consumers
Quickly & accurately interview 1 billion consumers via the
collaboration with China Telecom, China UnionPay
“Where to play” “How to play”
Innovation
(Marketing mix – 4Ps)
Leverage massive behavioral &
perceptual data from real
consumers for innovation
2.Tmall C2B Innovation
Capture the real shopping behavior
(Ecommerce & Offline) to evaluate
marketing mix (4Ps)
3. Simulated / In-store shopping
• Sales trend
• Competitor landscape
• Product trend
• Consumer profile
• Market & TA size
1.Ecommerce big data
+
Social listening
+
Sizing, Targeting and Position
(STP)
8. Customized AI Interview
Use AI to reach massive consumers
& measure usage experience in an
interactive way
Communication
(Content + Channel)
6. Social ad evaluation
7. Channel/App usage & impact
Improve social ads effectiveness
via ultra-quick pre-testing &
post AI-coded learning
• Big data to map real usage behavior
• Advanced model to derive the
importance across purchase journey
5. Online real-time 100+ people focus group discussion
AI – Powered scalable qualitative interview with quantitative insights
Understand consumer feedback in real time
• Advanced model to understand the
attribution of individual channel & synergy
• Simulator to guide future budget planning
9. Campaign ROI Optimizer
hao.wu@haolifelab.com
The simulated EC environment could capture the real behavior from
interest to final purchase of all products (Client + Competitors)
May,2023
6
The Simulated EC environment - HaoLifeLab will provide free image sourcing service to build the EC page
www.haolifelab.com | hao.wu@haolifelab.com
Check out (Purchase)
政策 - 碳高峰,碳中和
PDP (Consider)
政策 - 碳高峰,碳中和
Search result (Interest)
Click to try the link
• 10~20 key Products are shown
in random order
• Capture the click behavior
(interest) of each product
• Click to see the detailed page of
each product
• Capture the add to cart behavior
• Finally, record the check-out
action as the purchase behavior
It could also be used to evaluate offline marketing mix (package, product
etc.) with capturing the real behavior from consumers
May,2023
7
The Simulated offline store/shelf
www.haolifelab.com | hao.wu@haolifelab.com
3D virtual stores/shelves
(could simulate anything!
Click to see the video)
Beyond that, we could also provides A/B testing in real convenience stores
May,2023
8
www.haolifelab.com | hao.wu@haolifelab.com
Insight - Market Research 3.0 -
How AI/ChatGPT is Reshaping Insights
2023
9
Deck name credit to ChatGPT
Cover picture credit to Dall-E-2
Let’s look on some data …
10
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Source: GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models | How AI will reinvent the market research industry (n=250 market research decision makers)
80%
U.S. workforce have at
least 10% work tasks
affected by GPTs
93%
market researchers see AI as
an industry opportunity
50%
market researchers are
looking for trainings to protect
jobs against AI
22%
market researchers are
contemplating leaving
the industry.
11
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
2.Content 3.Office
work
4.Human–machine
interaction
1.Chat
Source: insight platforms | 刘言飞语 https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw
Generative AI will break the ‘impossible three’ in the market research
industry across four levels
Easy Difficult
Generative
AI
Level 1 Chat – ChatGPT: Translator & Chat Survey
12
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Chat bot
1
Level 2 Creator Tools – Creators could use generative AI to
generate content (AIGC) in a massive, cheap & fast way
13
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Content
2
Source: https://mp.weixin.qq.com/s/b1v2Jp04119bDeyuBLv_Iw | https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw
Copywriting
(Avg cost per text: free, 5min)
Voice/Video
(Avg cost per video: 20 RMB, 30min)
Design/Package
(Avg cost per image: <10 RMB, 10min)
Live steaming
(Avg cost : 5~10k RMB/month)
(click to see video)
Level 3 Office Work – Innovation + Incubation
14
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Office Work
3
Source: Prompt - A practical guide to AI-powered brand growth with ChatGPT |https://www.youtube.com/watch?v=G_6uzgRSI7c |
https://www.2cv.com/insights/the-impact-of-chatgpt-on-market-research/
The AI tool like ChatGPT will
massively reduce the Cost,
Timing, Needs for
market/user/strategy
research
Search for customized & comprehensive info
• Learn the trend
• Define market & audience
Generate the tailor-made content
• Survey & Discussion guide
• Translation or rephasing or simplifying
• Product innovation – Concept, Idea, Product name, Design…
• Communication: Brand positioning, Slogan, Creative…
Organize & Analyze text for granular insight
• Analyze unstructured data at scale (social listening/OE coding…)
• Personalized customer experience & feedback
• Knowledge management
ChatGPT
Pre-launch
Launch
Post-Launch
Marketing Stage
Level 3 Office Work – Innovation
15
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Office Work
3
Source: AIGC|探索AIGC在网易严选中的应用 https://mp.weixin.qq.com/s/GargWzAGH7QyRanIgZxiCQ
营销概念设计策略-AI完成
Marketing Concept Design - AI
信息整合,包装设计 - 人工完成
Information integration, packaging
design - Human
Level 4 Human–machine interaction – Chat PDF
16
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
HMI
4
Source: ChatPDF https://www.chatpdf.com/
Foresight - AI Transformation
- Winning the Future from Now
2023
17
Deck name credit to ChatGPT
Cover picture credit to MidJourney
The dream of one-person businesses will become true with the help of AI
18
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Source: https://www.msn.com/en-us/money/companies/a-guy-is-using-chatgpt-to-turn-dollar100-into-a-business-making-as-much-money-as-possible-here-are-the-first-4-steps-the-ai-
chatbot-gave-him/ar-AA18SQq4
Thanks to ChatGPT — along with other AI tools like image-generator
DALL-E — Greathouse Fall said that he managed to raise $1,378.84 for
his company in just one day, though Insider could not verify that
amount. The company is now valued at $25,000, according to a tweet
by Greathouse Fall. As of Monday, he said that his business had
generated $130 in revenue, though Insider was not able to verify that
amount or how it was generated.
Step one: "Buy a domain and hosting"
Step two: "Set up a niche affiliate website"
Step three: "Leverage social media"
Step four: "Optimize for search engines"
https://www.greengadgetguru.com/
4 steps to manage AI transformation for individual
19
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Source: 如何在遍布 AI 的世界里游刃有余地生活https://mp.weixin.qq.com/s/0Y4O2ryXMFIjLwOc0WuymQ
1
Learn how to use AI
2
Use AI in the daily work/life
3
Redesign the workflow with AI
4
Make AI for good
A recent example – preparing for the kick-off meeting - How to quickly
understand the chicken market in China?
20
Mar, 2023 www.haolifelab.com | hao.wu@haolifelab.com
Fact check (Bing + Desk research) Hypothesis generation (ChatGPT)
Therefore, we'd like to use the following framework to assess AI's impact
on brand growth
May,2023
21
www.haolifelab.com | hao.wu@haolifelab.com
Hindsight Insight Foresight
“What happened” “What it is likely to happen” “What should we do”
Win Now Win Future
Learn to use the established digital and
AI tools to boost business growth
Prepare & Plan for Change: Gain the First
Mover advantage
Understand & Monitor the trend to
define the strategical direction
• Understand AI's impact on the insight
industry and identify potential
challenges
• Learn practical strategies & watch-outs to
integrate AI technologies for companies &
individuals
• Explore the evolution and
successful applications of Digital &
AI tools to understand the market &
consumer
HaoLifeLab leverages Digital & AI & Insight to understand the market and
consumers with speed, quality and efficiency is the key to breakthrough.
Mar,2023
22
www.haolifelab.com | hao.wu@haolifelab.com
Digital &
AI &
Insight
Consumer centric Growth
We tailor solutions for clients of all sizes and grow together
May,2023
23
www.haolifelab.com | hao.wu@haolifelab.com
We are the recognized speaker & consultant to discuss how AI, ChatGPT
drive business growth
May,2023
24
www.haolifelab.com | hao.wu@haolifelab.com
Q&A Thanks!
Welcome to contact
hao.wu@haolifelab.com
Mobile/WeChat +86 15221719255
LinkedIn
https://www.linkedin.com/in/hao-
wu-6136874a/
25
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Sponsors

More Related Content

What's hot

Cavalry Ventures | Deep Dive: Generative AI
Cavalry Ventures | Deep Dive: Generative AICavalry Ventures | Deep Dive: Generative AI
Cavalry Ventures | Deep Dive: Generative AI
Cavalry Ventures
 
Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...
Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...
Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...
David Talby
 
UTILITY OF AI
UTILITY OF AIUTILITY OF AI
UTILITY OF AI
Andre Muscat
 
Understanding GenAI/LLM and What is Google Offering - Felix Goh
Understanding GenAI/LLM and What is Google Offering - Felix GohUnderstanding GenAI/LLM and What is Google Offering - Felix Goh
Understanding GenAI/LLM and What is Google Offering - Felix Goh
NUS-ISS
 
Towards Human-Centered Machine Learning
Towards Human-Centered Machine LearningTowards Human-Centered Machine Learning
Towards Human-Centered Machine Learning
Sri Ambati
 
How will development change with LLMs
How will development change with LLMsHow will development change with LLMs
How will development change with LLMs
Microsoft, InfuseAI, Appier, IBM, KaiOS
 
ChatGPT Use- Cases
ChatGPT Use- Cases ChatGPT Use- Cases
ChatGPT Use- Cases
Bluechip Technologies
 
A comprehensive guide to prompt engineering.pdf
A comprehensive guide to prompt engineering.pdfA comprehensive guide to prompt engineering.pdf
A comprehensive guide to prompt engineering.pdf
AnastasiaSteele10
 
ChatGPT, Foundation Models and Web3.pptx
ChatGPT, Foundation Models and Web3.pptxChatGPT, Foundation Models and Web3.pptx
ChatGPT, Foundation Models and Web3.pptx
Jesus Rodriguez
 
generative AI in healthcare.pdf
generative AI in healthcare.pdfgenerative AI in healthcare.pdf
generative AI in healthcare.pdf
JamieDornan2
 
Neural Language Generation Head to Toe
Neural Language Generation Head to Toe Neural Language Generation Head to Toe
Neural Language Generation Head to Toe
Hady Elsahar
 
Carol Scott - Fast Track Your AI Journey.pdf
Carol Scott - Fast Track  Your AI Journey.pdfCarol Scott - Fast Track  Your AI Journey.pdf
Carol Scott - Fast Track Your AI Journey.pdf
SOLTUIONSpeople, THINKubators, THINKathons
 
What Is The Next Level Of AI Technology?
What Is The Next Level Of AI Technology?What Is The Next Level Of AI Technology?
What Is The Next Level Of AI Technology?
Bernard Marr
 
Artificial Intelligence: Classification, Applications, Opportunities, and Cha...
Artificial Intelligence: Classification, Applications, Opportunities, and Cha...Artificial Intelligence: Classification, Applications, Opportunities, and Cha...
Artificial Intelligence: Classification, Applications, Opportunities, and Cha...
Abdullah al Mamun
 
Unleashing The Power Of CHAT-GPT
Unleashing The Power Of CHAT-GPTUnleashing The Power Of CHAT-GPT
Unleashing The Power Of CHAT-GPT
Demetris D-Papa
 
And then there were ... Large Language Models
And then there were ... Large Language ModelsAnd then there were ... Large Language Models
And then there were ... Large Language Models
Leon Dohmen
 
Using Generative AI
Using Generative AIUsing Generative AI
Using Generative AI
Mark DeLoura
 
What is ChatGPT Used for ?
What is ChatGPT Used for ?What is ChatGPT Used for ?
Introduction to artificial intelligence lecture 1
Introduction to artificial intelligence lecture 1Introduction to artificial intelligence lecture 1
Introduction to artificial intelligence lecture 1
REHAN IJAZ
 
Large Language Models Bootcamp
Large Language Models BootcampLarge Language Models Bootcamp
Large Language Models Bootcamp
Data Science Dojo
 

What's hot (20)

Cavalry Ventures | Deep Dive: Generative AI
Cavalry Ventures | Deep Dive: Generative AICavalry Ventures | Deep Dive: Generative AI
Cavalry Ventures | Deep Dive: Generative AI
 
Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...
Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...
Large Language Models, No-Code, and Responsible AI - Trends in Applied NLP in...
 
UTILITY OF AI
UTILITY OF AIUTILITY OF AI
UTILITY OF AI
 
Understanding GenAI/LLM and What is Google Offering - Felix Goh
Understanding GenAI/LLM and What is Google Offering - Felix GohUnderstanding GenAI/LLM and What is Google Offering - Felix Goh
Understanding GenAI/LLM and What is Google Offering - Felix Goh
 
Towards Human-Centered Machine Learning
Towards Human-Centered Machine LearningTowards Human-Centered Machine Learning
Towards Human-Centered Machine Learning
 
How will development change with LLMs
How will development change with LLMsHow will development change with LLMs
How will development change with LLMs
 
ChatGPT Use- Cases
ChatGPT Use- Cases ChatGPT Use- Cases
ChatGPT Use- Cases
 
A comprehensive guide to prompt engineering.pdf
A comprehensive guide to prompt engineering.pdfA comprehensive guide to prompt engineering.pdf
A comprehensive guide to prompt engineering.pdf
 
ChatGPT, Foundation Models and Web3.pptx
ChatGPT, Foundation Models and Web3.pptxChatGPT, Foundation Models and Web3.pptx
ChatGPT, Foundation Models and Web3.pptx
 
generative AI in healthcare.pdf
generative AI in healthcare.pdfgenerative AI in healthcare.pdf
generative AI in healthcare.pdf
 
Neural Language Generation Head to Toe
Neural Language Generation Head to Toe Neural Language Generation Head to Toe
Neural Language Generation Head to Toe
 
Carol Scott - Fast Track Your AI Journey.pdf
Carol Scott - Fast Track  Your AI Journey.pdfCarol Scott - Fast Track  Your AI Journey.pdf
Carol Scott - Fast Track Your AI Journey.pdf
 
What Is The Next Level Of AI Technology?
What Is The Next Level Of AI Technology?What Is The Next Level Of AI Technology?
What Is The Next Level Of AI Technology?
 
Artificial Intelligence: Classification, Applications, Opportunities, and Cha...
Artificial Intelligence: Classification, Applications, Opportunities, and Cha...Artificial Intelligence: Classification, Applications, Opportunities, and Cha...
Artificial Intelligence: Classification, Applications, Opportunities, and Cha...
 
Unleashing The Power Of CHAT-GPT
Unleashing The Power Of CHAT-GPTUnleashing The Power Of CHAT-GPT
Unleashing The Power Of CHAT-GPT
 
And then there were ... Large Language Models
And then there were ... Large Language ModelsAnd then there were ... Large Language Models
And then there were ... Large Language Models
 
Using Generative AI
Using Generative AIUsing Generative AI
Using Generative AI
 
What is ChatGPT Used for ?
What is ChatGPT Used for ?What is ChatGPT Used for ?
What is ChatGPT Used for ?
 
Introduction to artificial intelligence lecture 1
Introduction to artificial intelligence lecture 1Introduction to artificial intelligence lecture 1
Introduction to artificial intelligence lecture 1
 
Large Language Models Bootcamp
Large Language Models BootcampLarge Language Models Bootcamp
Large Language Models Bootcamp
 

Similar to How AI / ChatGPT Drives Business Growth

CWIN17 san francisco-ai implementation-pub
CWIN17 san francisco-ai implementation-pubCWIN17 san francisco-ai implementation-pub
CWIN17 san francisco-ai implementation-pub
Capgemini
 
6 Ways To Use Artificial Intelligence In Your Business
6 Ways To Use Artificial Intelligence In Your Business6 Ways To Use Artificial Intelligence In Your Business
6 Ways To Use Artificial Intelligence In Your Business
venkatvajradhar1
 
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Association for Project Management
 
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
APMDonotuse
 
AI 101 for km washington november 2018 km world workshop
AI 101 for km washington november 2018 km world workshopAI 101 for km washington november 2018 km world workshop
AI 101 for km washington november 2018 km world workshop
Gordon Vala-Webb
 
How to get on the AI journey?
How to get on the AI journey? How to get on the AI journey?
How to get on the AI journey?
Aarthi Srinivasan
 
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
Shu Jun Lim
 
Cognitive Computing : Trends to Watch in 2016
Cognitive Computing:  Trends to Watch in 2016Cognitive Computing:  Trends to Watch in 2016
Cognitive Computing : Trends to Watch in 2016
Bill Chamberlin
 
AI in Retail
AI in RetailAI in Retail
AI in Retail
Subrat Panda, PhD
 
Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...
Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...
Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...
CloudHesive
 
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)
Stephen King
 
Cocolevio AI Chatbot 9.20.19
Cocolevio AI Chatbot 9.20.19Cocolevio AI Chatbot 9.20.19
Cocolevio AI Chatbot 9.20.19
Maurice Harris
 
George Boretos & FutureUP-AI the big picture.pdf
George Boretos & FutureUP-AI the big picture.pdfGeorge Boretos & FutureUP-AI the big picture.pdf
George Boretos & FutureUP-AI the big picture.pdf
SOLTUIONSpeople, THINKubators, THINKathons
 
AI Applications across Major Industries
AI Applications across Major IndustriesAI Applications across Major Industries
AI Applications across Major Industries
venkatvajradhar1
 
AI Applications across Major Industries
AI Applications across Major IndustriesAI Applications across Major Industries
AI Applications across Major Industries
venkatvajradhar1
 
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdfEmeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf
Clark Boyd
 
How AI is revolutionizing the world
How AI is revolutionizing the worldHow AI is revolutionizing the world
How AI is revolutionizing the world
SK Reddy
 
5 ways to enhance your business using ai venkat k - medium
5 ways to enhance your business using ai   venkat k - medium5 ways to enhance your business using ai   venkat k - medium
5 ways to enhance your business using ai venkat k - medium
usmsystem
 
Commercialization of AI 3.0
Commercialization of AI 3.0Commercialization of AI 3.0
Commercialization of AI 3.0
APPANION
 
USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5
USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5
USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5
USECON
 

Similar to How AI / ChatGPT Drives Business Growth (20)

CWIN17 san francisco-ai implementation-pub
CWIN17 san francisco-ai implementation-pubCWIN17 san francisco-ai implementation-pub
CWIN17 san francisco-ai implementation-pub
 
6 Ways To Use Artificial Intelligence In Your Business
6 Ways To Use Artificial Intelligence In Your Business6 Ways To Use Artificial Intelligence In Your Business
6 Ways To Use Artificial Intelligence In Your Business
 
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
 
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
Steve Maclaren - APM Scotland Branch Conference 2023: Net Zero Nation and Sus...
 
AI 101 for km washington november 2018 km world workshop
AI 101 for km washington november 2018 km world workshopAI 101 for km washington november 2018 km world workshop
AI 101 for km washington november 2018 km world workshop
 
How to get on the AI journey?
How to get on the AI journey? How to get on the AI journey?
How to get on the AI journey?
 
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
 
Cognitive Computing : Trends to Watch in 2016
Cognitive Computing:  Trends to Watch in 2016Cognitive Computing:  Trends to Watch in 2016
Cognitive Computing : Trends to Watch in 2016
 
AI in Retail
AI in RetailAI in Retail
AI in Retail
 
Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...
Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...
Amazon Connect & AI - Shaping the Future of Customer Interactions - GenAI and...
 
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)
Artificial Intelligence in Marketing (...and intro to DBMMS.io v3.0)
 
Cocolevio AI Chatbot 9.20.19
Cocolevio AI Chatbot 9.20.19Cocolevio AI Chatbot 9.20.19
Cocolevio AI Chatbot 9.20.19
 
George Boretos & FutureUP-AI the big picture.pdf
George Boretos & FutureUP-AI the big picture.pdfGeorge Boretos & FutureUP-AI the big picture.pdf
George Boretos & FutureUP-AI the big picture.pdf
 
AI Applications across Major Industries
AI Applications across Major IndustriesAI Applications across Major Industries
AI Applications across Major Industries
 
AI Applications across Major Industries
AI Applications across Major IndustriesAI Applications across Major Industries
AI Applications across Major Industries
 
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdfEmeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf
Emeritus Insights Live - AI & Business Strategy - 20th Apr 2023.pdf
 
How AI is revolutionizing the world
How AI is revolutionizing the worldHow AI is revolutionizing the world
How AI is revolutionizing the world
 
5 ways to enhance your business using ai venkat k - medium
5 ways to enhance your business using ai   venkat k - medium5 ways to enhance your business using ai   venkat k - medium
5 ways to enhance your business using ai venkat k - medium
 
Commercialization of AI 3.0
Commercialization of AI 3.0Commercialization of AI 3.0
Commercialization of AI 3.0
 
USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5
USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5
USECON Webinar 2017: Alina's Guests - Floor Drees from sektor5
 

More from Ray Poynter

The State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and FindingsThe State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and Findings
Ray Poynter
 
ResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis toolResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis tool
Ray Poynter
 
AI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from YasnaAI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from Yasna
Ray Poynter
 
Artificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So FarArtificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So Far
Ray Poynter
 
State of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMRState of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMR
Ray Poynter
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of Beliefs
Ray Poynter
 
Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesUncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden Narratives
Ray Poynter
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at Mondelēz
Ray Poynter
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
Ray Poynter
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
Ray Poynter
 
The State of Insights – September 2023
The State of Insights – September 2023The State of Insights – September 2023
The State of Insights – September 2023
Ray Poynter
 
Research Thinking in the age of AI
Research Thinking in the age of AIResearch Thinking in the age of AI
Research Thinking in the age of AI
Ray Poynter
 
How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?
Ray Poynter
 
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
Ray Poynter
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
Ray Poynter
 
Using Word Cloud Plus to Code Open Ended Text
Using Word Cloud Plus to Code Open Ended TextUsing Word Cloud Plus to Code Open Ended Text
Using Word Cloud Plus to Code Open Ended Text
Ray Poynter
 
ChatGPT and Market Research: the first 100 days!
ChatGPT and Market Research: the first 100 days!ChatGPT and Market Research: the first 100 days!
ChatGPT and Market Research: the first 100 days!
Ray Poynter
 
Word Cloud Plus with Will and Ray Poynter
Word Cloud Plus with Will and Ray PoynterWord Cloud Plus with Will and Ray Poynter
Word Cloud Plus with Will and Ray Poynter
Ray Poynter
 
Curious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insightsCurious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insights
Ray Poynter
 
Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!
Ray Poynter
 

More from Ray Poynter (20)

The State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and FindingsThe State of AI in Insights and Research 2024: Results and Findings
The State of AI in Insights and Research 2024: Results and Findings
 
ResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis toolResearchWiseAI - an artificial intelligence driven research data analysis tool
ResearchWiseAI - an artificial intelligence driven research data analysis tool
 
AI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from YasnaAI-powered interviewing: Best practices from Yasna
AI-powered interviewing: Best practices from Yasna
 
Artificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So FarArtificial Intelligence and Qual: The Story So Far
Artificial Intelligence and Qual: The Story So Far
 
State of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMRState of Research Insights in Q1, 2024 from NewMR
State of Research Insights in Q1, 2024 from NewMR
 
Sudden Death of Beliefs
Sudden Death of BeliefsSudden Death of Beliefs
Sudden Death of Beliefs
 
Uncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden NarrativesUncovering Consumers’ Hidden Narratives
Uncovering Consumers’ Hidden Narratives
 
Narrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at MondelēzNarrative Exploration of New Categories at Mondelēz
Narrative Exploration of New Categories at Mondelēz
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
 
The Future in Focus
The Future in FocusThe Future in Focus
The Future in Focus
 
The State of Insights – September 2023
The State of Insights – September 2023The State of Insights – September 2023
The State of Insights – September 2023
 
Research Thinking in the age of AI
Research Thinking in the age of AIResearch Thinking in the age of AI
Research Thinking in the age of AI
 
How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?How might AI impact Research and Insights over the next two years?
How might AI impact Research and Insights over the next two years?
 
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...
 
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...
 
Using Word Cloud Plus to Code Open Ended Text
Using Word Cloud Plus to Code Open Ended TextUsing Word Cloud Plus to Code Open Ended Text
Using Word Cloud Plus to Code Open Ended Text
 
ChatGPT and Market Research: the first 100 days!
ChatGPT and Market Research: the first 100 days!ChatGPT and Market Research: the first 100 days!
ChatGPT and Market Research: the first 100 days!
 
Word Cloud Plus with Will and Ray Poynter
Word Cloud Plus with Will and Ray PoynterWord Cloud Plus with Will and Ray Poynter
Word Cloud Plus with Will and Ray Poynter
 
Curious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insightsCurious Humans: the lost key to impactful insights
Curious Humans: the lost key to impactful insights
 
Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!Research Thinking – Your career Superpower!
Research Thinking – Your career Superpower!
 

Recently uploaded

math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
ssuser13ffe4
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
National Information Standards Organization (NISO)
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Vivekanand Anglo Vedic Academy
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
Steve Thomason
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
S. Raj Kumar
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
deepaannamalai16
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
سمير بسيوني
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
BoudhayanBhattachari
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
RidwanHassanYusuf
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
zuzanka
 

Recently uploaded (20)

math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDFLifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
Lifelines of National Economy chapter for Class 10 STUDY MATERIAL PDF
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 
A Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two HeartsA Visual Guide to 1 Samuel | A Tale of Two Hearts
A Visual Guide to 1 Samuel | A Tale of Two Hearts
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
 
HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.HYPERTENSION - SLIDE SHARE PRESENTATION.
HYPERTENSION - SLIDE SHARE PRESENTATION.
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdfمصحف القراءات العشر   أعد أحرف الخلاف سمير بسيوني.pdf
مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
 
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptxBIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx
 
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptxRESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
RESULTS OF THE EVALUATION QUESTIONNAIRE.pptx
 

How AI / ChatGPT Drives Business Growth

  • 1. How AI / ChatGPT Drives Business Growth NewMR Webinar June 2023 Hao Wu 吴皓 HaoLifeLab 好会洞察
  • 2. Will AI take over human? 2 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Source: The New Yorker | https://mp.weixin.qq.com/s/OsH5_WfmDxzJoiXC0WzbCg | https://ctnewsjunkie.com/2023/03/06/artificial-intelligence-taking-human-jobs/
  • 3. Therefore, we'd like to use the following framework to assess AI's impact on brand growth May,2023 3 www.haolifelab.com | hao.wu@haolifelab.com Hindsight Insight Foresight “What happened” “What it is likely to happen” “What should we do” Win Now Win Future Learn to use the established digital and AI tools to boost business growth Prepare & Plan for Change: Gain the First Mover advantage Understand & Monitor the trend to define the strategical direction • Understand AI's impact on the insight industry and identify potential challenges • Learn practical strategies & watch-outs to integrate AI technologies for companies & individuals • Explore the evolution and successful applications of Digital & AI tools to understand the market & consumer
  • 4. Hindsight - Digital x AI x Insight - Revitalize Brand Growth 2023 4 Deck name credit to ChatGPT Cover picture credit to Dall-E-2
  • 5. Post Launch (Continuous Optimization) 5 The 9 digital & AI tools that empower the whole brand growth process May,2023 Strategic Tactic 4. Interview 1 billion Chinese consumers Quickly & accurately interview 1 billion consumers via the collaboration with China Telecom, China UnionPay “Where to play” “How to play” Innovation (Marketing mix – 4Ps) Leverage massive behavioral & perceptual data from real consumers for innovation 2.Tmall C2B Innovation Capture the real shopping behavior (Ecommerce & Offline) to evaluate marketing mix (4Ps) 3. Simulated / In-store shopping • Sales trend • Competitor landscape • Product trend • Consumer profile • Market & TA size 1.Ecommerce big data + Social listening + Sizing, Targeting and Position (STP) 8. Customized AI Interview Use AI to reach massive consumers & measure usage experience in an interactive way Communication (Content + Channel) 6. Social ad evaluation 7. Channel/App usage & impact Improve social ads effectiveness via ultra-quick pre-testing & post AI-coded learning • Big data to map real usage behavior • Advanced model to derive the importance across purchase journey 5. Online real-time 100+ people focus group discussion AI – Powered scalable qualitative interview with quantitative insights Understand consumer feedback in real time • Advanced model to understand the attribution of individual channel & synergy • Simulator to guide future budget planning 9. Campaign ROI Optimizer hao.wu@haolifelab.com
  • 6. The simulated EC environment could capture the real behavior from interest to final purchase of all products (Client + Competitors) May,2023 6 The Simulated EC environment - HaoLifeLab will provide free image sourcing service to build the EC page www.haolifelab.com | hao.wu@haolifelab.com Check out (Purchase) 政策 - 碳高峰,碳中和 PDP (Consider) 政策 - 碳高峰,碳中和 Search result (Interest) Click to try the link • 10~20 key Products are shown in random order • Capture the click behavior (interest) of each product • Click to see the detailed page of each product • Capture the add to cart behavior • Finally, record the check-out action as the purchase behavior
  • 7. It could also be used to evaluate offline marketing mix (package, product etc.) with capturing the real behavior from consumers May,2023 7 The Simulated offline store/shelf www.haolifelab.com | hao.wu@haolifelab.com 3D virtual stores/shelves (could simulate anything! Click to see the video)
  • 8. Beyond that, we could also provides A/B testing in real convenience stores May,2023 8 www.haolifelab.com | hao.wu@haolifelab.com
  • 9. Insight - Market Research 3.0 - How AI/ChatGPT is Reshaping Insights 2023 9 Deck name credit to ChatGPT Cover picture credit to Dall-E-2
  • 10. Let’s look on some data … 10 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Source: GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models | How AI will reinvent the market research industry (n=250 market research decision makers) 80% U.S. workforce have at least 10% work tasks affected by GPTs 93% market researchers see AI as an industry opportunity 50% market researchers are looking for trainings to protect jobs against AI 22% market researchers are contemplating leaving the industry.
  • 11. 11 May,2023 www.haolifelab.com | hao.wu@haolifelab.com 2.Content 3.Office work 4.Human–machine interaction 1.Chat Source: insight platforms | 刘言飞语 https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw Generative AI will break the ‘impossible three’ in the market research industry across four levels Easy Difficult Generative AI
  • 12. Level 1 Chat – ChatGPT: Translator & Chat Survey 12 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Chat bot 1
  • 13. Level 2 Creator Tools – Creators could use generative AI to generate content (AIGC) in a massive, cheap & fast way 13 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Content 2 Source: https://mp.weixin.qq.com/s/b1v2Jp04119bDeyuBLv_Iw | https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw Copywriting (Avg cost per text: free, 5min) Voice/Video (Avg cost per video: 20 RMB, 30min) Design/Package (Avg cost per image: <10 RMB, 10min) Live steaming (Avg cost : 5~10k RMB/month) (click to see video)
  • 14. Level 3 Office Work – Innovation + Incubation 14 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Office Work 3 Source: Prompt - A practical guide to AI-powered brand growth with ChatGPT |https://www.youtube.com/watch?v=G_6uzgRSI7c | https://www.2cv.com/insights/the-impact-of-chatgpt-on-market-research/ The AI tool like ChatGPT will massively reduce the Cost, Timing, Needs for market/user/strategy research Search for customized & comprehensive info • Learn the trend • Define market & audience Generate the tailor-made content • Survey & Discussion guide • Translation or rephasing or simplifying • Product innovation – Concept, Idea, Product name, Design… • Communication: Brand positioning, Slogan, Creative… Organize & Analyze text for granular insight • Analyze unstructured data at scale (social listening/OE coding…) • Personalized customer experience & feedback • Knowledge management ChatGPT Pre-launch Launch Post-Launch Marketing Stage
  • 15. Level 3 Office Work – Innovation 15 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Office Work 3 Source: AIGC|探索AIGC在网易严选中的应用 https://mp.weixin.qq.com/s/GargWzAGH7QyRanIgZxiCQ 营销概念设计策略-AI完成 Marketing Concept Design - AI 信息整合,包装设计 - 人工完成 Information integration, packaging design - Human
  • 16. Level 4 Human–machine interaction – Chat PDF 16 May,2023 www.haolifelab.com | hao.wu@haolifelab.com HMI 4 Source: ChatPDF https://www.chatpdf.com/
  • 17. Foresight - AI Transformation - Winning the Future from Now 2023 17 Deck name credit to ChatGPT Cover picture credit to MidJourney
  • 18. The dream of one-person businesses will become true with the help of AI 18 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Source: https://www.msn.com/en-us/money/companies/a-guy-is-using-chatgpt-to-turn-dollar100-into-a-business-making-as-much-money-as-possible-here-are-the-first-4-steps-the-ai- chatbot-gave-him/ar-AA18SQq4 Thanks to ChatGPT — along with other AI tools like image-generator DALL-E — Greathouse Fall said that he managed to raise $1,378.84 for his company in just one day, though Insider could not verify that amount. The company is now valued at $25,000, according to a tweet by Greathouse Fall. As of Monday, he said that his business had generated $130 in revenue, though Insider was not able to verify that amount or how it was generated. Step one: "Buy a domain and hosting" Step two: "Set up a niche affiliate website" Step three: "Leverage social media" Step four: "Optimize for search engines" https://www.greengadgetguru.com/
  • 19. 4 steps to manage AI transformation for individual 19 May,2023 www.haolifelab.com | hao.wu@haolifelab.com Source: 如何在遍布 AI 的世界里游刃有余地生活https://mp.weixin.qq.com/s/0Y4O2ryXMFIjLwOc0WuymQ 1 Learn how to use AI 2 Use AI in the daily work/life 3 Redesign the workflow with AI 4 Make AI for good
  • 20. A recent example – preparing for the kick-off meeting - How to quickly understand the chicken market in China? 20 Mar, 2023 www.haolifelab.com | hao.wu@haolifelab.com Fact check (Bing + Desk research) Hypothesis generation (ChatGPT)
  • 21. Therefore, we'd like to use the following framework to assess AI's impact on brand growth May,2023 21 www.haolifelab.com | hao.wu@haolifelab.com Hindsight Insight Foresight “What happened” “What it is likely to happen” “What should we do” Win Now Win Future Learn to use the established digital and AI tools to boost business growth Prepare & Plan for Change: Gain the First Mover advantage Understand & Monitor the trend to define the strategical direction • Understand AI's impact on the insight industry and identify potential challenges • Learn practical strategies & watch-outs to integrate AI technologies for companies & individuals • Explore the evolution and successful applications of Digital & AI tools to understand the market & consumer
  • 22. HaoLifeLab leverages Digital & AI & Insight to understand the market and consumers with speed, quality and efficiency is the key to breakthrough. Mar,2023 22 www.haolifelab.com | hao.wu@haolifelab.com Digital & AI & Insight Consumer centric Growth
  • 23. We tailor solutions for clients of all sizes and grow together May,2023 23 www.haolifelab.com | hao.wu@haolifelab.com
  • 24. We are the recognized speaker & consultant to discuss how AI, ChatGPT drive business growth May,2023 24 www.haolifelab.com | hao.wu@haolifelab.com
  • 25. Q&A Thanks! Welcome to contact hao.wu@haolifelab.com Mobile/WeChat +86 15221719255 LinkedIn https://www.linkedin.com/in/hao- wu-6136874a/ 25 May,2023 www.haolifelab.com | hao.wu@haolifelab.com