How AI / ChatGPT Drives Business Growth

How AI / ChatGPT Drives Business Growth
NewMR Webinar June 2023
Hao Wu 吴皓
HaoLifeLab 好会洞察

Will AI take over human?
2
May,2023 www.haolifelab.com | hao.wu@haolifelab.com
Source: The New Yorker | https://mp.weixin.qq.com/s/OsH5_WfmDxzJoiXC0WzbCg | https://ctnewsjunkie.com/2023/03/06/artificial-intelligence-taking-human-jobs/

Therefore, we'd like to use the following framework to assess AI's impact
on brand growth
May,2023
3
www.haolifelab.com | hao.wu@haolifelab.com
Hindsight Insight Foresight
“What happened” “What it is likely to happen” “What should we do”
Win Now Win Future
Learn to use the established digital and
AI tools to boost business growth
Prepare & Plan for Change: Gain the First
Mover advantage
Understand & Monitor the trend to
define the strategical direction
• Understand AI's impact on the insight
industry and identify potential
challenges
• Learn practical strategies & watch-outs to
integrate AI technologies for companies &
individuals
• Explore the evolution and
successful applications of Digital &
AI tools to understand the market &
consumer

Hindsight - Digital x AI x Insight -
Revitalize Brand Growth
2023
4
Deck name credit to ChatGPT
Cover picture credit to Dall-E-2

Post Launch
(Continuous Optimization)
5
The 9 digital & AI tools that empower the whole brand growth process
May,2023
Strategic Tactic
4. Interview 1 billion Chinese consumers
Quickly & accurately interview 1 billion consumers via the
collaboration with China Telecom, China UnionPay
“Where to play” “How to play”
Innovation
(Marketing mix – 4Ps)
Leverage massive behavioral &
perceptual data from real
consumers for innovation
2.Tmall C2B Innovation
Capture the real shopping behavior
(Ecommerce & Offline) to evaluate
marketing mix (4Ps)
3. Simulated / In-store shopping
• Sales trend
• Competitor landscape
• Product trend
• Consumer profile
• Market & TA size
1.Ecommerce big data
+
Social listening
+
Sizing, Targeting and Position
(STP)
8. Customized AI Interview
Use AI to reach massive consumers
& measure usage experience in an
interactive way
Communication
(Content + Channel)
6. Social ad evaluation
7. Channel/App usage & impact
Improve social ads effectiveness
via ultra-quick pre-testing &
post AI-coded learning
• Big data to map real usage behavior
• Advanced model to derive the
importance across purchase journey
5. Online real-time 100+ people focus group discussion
AI – Powered scalable qualitative interview with quantitative insights
Understand consumer feedback in real time
• Advanced model to understand the
attribution of individual channel & synergy
• Simulator to guide future budget planning
9. Campaign ROI Optimizer
hao.wu@haolifelab.com

The simulated EC environment could capture the real behavior from
interest to final purchase of all products (Client + Competitors)
May,2023
6
The Simulated EC environment - HaoLifeLab will provide free image sourcing service to build the EC page
Check out (Purchase)
政策 - 碳高峰，碳中和
PDP (Consider)
政策 - 碳高峰，碳中和
Search result (Interest)
Click to try the link
• 10~20 key Products are shown
in random order
• Capture the click behavior
(interest) of each product
• Click to see the detailed page of
each product
• Capture the add to cart behavior
• Finally, record the check-out
action as the purchase behavior

It could also be used to evaluate offline marketing mix (package, product
etc.) with capturing the real behavior from consumers
May,2023
7
The Simulated offline store/shelf
3D virtual stores/shelves
(could simulate anything!
Click to see the video)

Beyond that, we could also provides A/B testing in real convenience stores
May,2023
8

Insight - Market Research 3.0 -
How AI/ChatGPT is Reshaping Insights
2023
9
Cover picture credit to Dall-E-2

Let’s look on some data …
10
Source: GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models | How AI will reinvent the market research industry (n=250 market research decision makers)
80%
U.S. workforce have at
least 10% work tasks
affected by GPTs
93%
market researchers see AI as
an industry opportunity
50%
market researchers are
looking for trainings to protect
jobs against AI
22%
market researchers are
contemplating leaving
the industry.

11
2.Content 3.Office
work
4.Human–machine
interaction
1.Chat
Source: insight platforms | 刘言飞语 https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw
Generative AI will break the ‘impossible three’ in the market research
industry across four levels
Easy Difficult
Generative
AI

Level 1 Chat – ChatGPT: Translator & Chat Survey
12
Chat bot
1

Level 2 Creator Tools – Creators could use generative AI to
generate content (AIGC) in a massive, cheap & fast way
13
Content
2
Source: https://mp.weixin.qq.com/s/b1v2Jp04119bDeyuBLv_Iw | https://mp.weixin.qq.com/s/Kf-WWJXGUW2FAWjI8o--bw
Copywriting
（Avg cost per text: free, 5min）
Voice/Video
（Avg cost per video: 20 RMB, 30min）
Design/Package
（Avg cost per image: <10 RMB, 10min）
Live steaming
（Avg cost : 5~10k RMB/month）
(click to see video)

Level 3 Office Work – Innovation + Incubation
14
Office Work
3
Source: Prompt - A practical guide to AI-powered brand growth with ChatGPT |https://www.youtube.com/watch?v=G_6uzgRSI7c |
https://www.2cv.com/insights/the-impact-of-chatgpt-on-market-research/
The AI tool like ChatGPT will
massively reduce the Cost,
Timing, Needs for
market/user/strategy
research
Search for customized & comprehensive info
• Learn the trend
• Define market & audience
Generate the tailor-made content
• Survey & Discussion guide
• Translation or rephasing or simplifying
• Product innovation – Concept, Idea, Product name, Design…
• Communication: Brand positioning, Slogan, Creative…
Organize & Analyze text for granular insight
• Analyze unstructured data at scale (social listening/OE coding…）
• Personalized customer experience & feedback
• Knowledge management
ChatGPT
Pre-launch
Launch
Post-Launch
Marketing Stage

Level 3 Office Work – Innovation
15
Office Work
3
Source: AIGC|探索AIGC在网易严选中的应用 https://mp.weixin.qq.com/s/GargWzAGH7QyRanIgZxiCQ
营销概念设计策略-AI完成
Marketing Concept Design - AI
信息整合，包装设计 - 人工完成
Information integration, packaging
design - Human

Level 4 Human–machine interaction – Chat PDF
16
HMI
4
Source: ChatPDF https://www.chatpdf.com/

Foresight - AI Transformation
- Winning the Future from Now
2023
17
Cover picture credit to MidJourney

The dream of one-person businesses will become true with the help of AI
18
Source: https://www.msn.com/en-us/money/companies/a-guy-is-using-chatgpt-to-turn-dollar100-into-a-business-making-as-much-money-as-possible-here-are-the-first-4-steps-the-ai-
chatbot-gave-him/ar-AA18SQq4
Thanks to ChatGPT — along with other AI tools like image-generator
DALL-E — Greathouse Fall said that he managed to raise $1,378.84 for
his company in just one day, though Insider could not verify that
amount. The company is now valued at $25,000, according to a tweet
by Greathouse Fall. As of Monday, he said that his business had
generated $130 in revenue, though Insider was not able to verify that
amount or how it was generated.
Step one: "Buy a domain and hosting"
Step two: "Set up a niche affiliate website"
Step three: "Leverage social media"
Step four: "Optimize for search engines"
https://www.greengadgetguru.com/

4 steps to manage AI transformation for individual
19
Source: 如何在遍布 AI 的世界里游刃有余地生活https://mp.weixin.qq.com/s/0Y4O2ryXMFIjLwOc0WuymQ
1
Learn how to use AI
2
Use AI in the daily work/life
3
Redesign the workflow with AI
4
Make AI for good

A recent example – preparing for the kick-off meeting - How to quickly
understand the chicken market in China?
20
Mar, 2023 www.haolifelab.com | hao.wu@haolifelab.com
Fact check （Bing + Desk research） Hypothesis generation (ChatGPT)

Therefore, we'd like to use the following framework to assess AI's impact
on brand growth
May,2023
21
Hindsight Insight Foresight
“What happened” “What it is likely to happen” “What should we do”
Win Now Win Future
Learn to use the established digital and
AI tools to boost business growth
Prepare & Plan for Change: Gain the First
Mover advantage
Understand & Monitor the trend to
define the strategical direction
• Understand AI's impact on the insight
industry and identify potential
challenges
• Learn practical strategies & watch-outs to
integrate AI technologies for companies &
individuals
• Explore the evolution and
successful applications of Digital &
AI tools to understand the market &
consumer

HaoLifeLab leverages Digital & AI & Insight to understand the market and
consumers with speed, quality and efficiency is the key to breakthrough.
Mar,2023
22
Digital &
AI &
Insight
Consumer centric Growth

We tailor solutions for clients of all sizes and grow together
May,2023
23

We are the recognized speaker & consultant to discuss how AI, ChatGPT
drive business growth
May,2023
24

Q&A Thanks！
Welcome to contact
hao.wu@haolifelab.com
Mobile/WeChat +86 15221719255
LinkedIn
https://www.linkedin.com/in/hao-
wu-6136874a/
25

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