This document summarizes a presentation given by Erica Van Lieven at the Festival of NewMR from December 6-10, 2010. The presentation discusses the concept of Semantic Web 3.0, which leverages the large amount of online data and increasingly sophisticated computer thinking to create a flat world of idea sharing and co-creation. Van Lieven questions whether the research industry has missed opportunities in this new environment where asking questions may no longer be required.

1. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Seman1c
Web
3.0?
The
Fes1val
of
NewMR
December
6-­‐10,
2010
Erica
Van
Lieven
Managing
Director
Direc-on
First
©
Direc-on
First,
2010

2. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Leverages
the
wealth
of
data
available
online
with
increasingly
sophis1cated
thinking
power
of
computers.
Semantic
Web
3.0
The
Festival
of
NewMR

3. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Semantic
Web
3.0
The
Festival
of
NewMR
Age
5
years
Old
(born
in
2005)
About
Youtube
• 24
hours
of
video
uploaded
every
minute
• >
2
billion
views
per
day
Age
Born
in
1984
About
TED
–
“Ideas
worth
spreading”
• Started
as
a
tradi-onal
yearly
conference
• First
released
online
in
2006
• >
50
million
talks
have
been
watched
worldwide,
nearly
1/2
of
them
outside
the
US.
Age
4
years
old
(born
in
2006)
About
TwiRer
• >175
million
users
• 95M
tweets
are
wriQen
per
day.

4. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Feb
–
Dec
2004:
From
ZERO
to
1,000,000
users
A
brief
history
of
facebook
Dec
2005:
5,500,000
ac-ve
users
Dec
2006:
>12,000,000
ac-ve
users
October
2007:
50,000,000
ac-ve
users
August
2008:
100,000,000
ac-ve
users
Available
in
>24
languages
Dec
2009:
350,000,000
ac-ve
users
Available
in
>
68
languages
Increased
by
4.5
million
Increased
by
6.5
million
Increased
by
38
million
Increased
by
50
million
Increased
by
250
million
Facebook
rules
the
world?
Feb
2010:
400,000,000
July
2010:
>
500,000,000

5. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
A
flat
world
of
idea
sharing
and
co-­‐crea1on

6. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
The Boat
Has
the
research
Industry
missed
the
boat?
Is
the
art
of
asking
no
longer
required?
Semantic
Web
3.0
The
Festival
of
NewMR

7. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Semantic
Web
3.0
The
Festival
of
NewMR

8. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Semantic
Web
3.0
The
Festival
of
NewMR

9. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
=
Semantic
Web
3.0
The
Festival
of
NewMR

10. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Researchers,
the
CIA
agents
to
be?
Semantic
Web
3.0
The
Festival
of
NewMR

11. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Are
we
now
living
a
life
under
surveillance,
and
your
voice
is
magnified
through
a
loud
speaker
and
heard
by
EVERYONE?
Semantic
Web
3.0
The
Festival
of
NewMR

12. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Semantic
Web
3.0
The
Festival
of
NewMR
Does
the
benefit
to
the
society
out
weight
the
privacy
risk
to
individuals?
How
does
it
affect
the
ethical
guidelines
we
adopt
today?

13. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
Seman1c
Web
3.0?
Q
&
A
Erica
Van
Lieven
&
Ray
Poynter
Erica
Van
Lieven
Managing
Director
Direc-on
First
©
Direc-on
First,
2010

14. Speaker
Erica
Van
Lieven,
Direc1on
First,
Australia
Fes$val
of
NewMR,
6-­‐10
December,
2010
More
informa1on
Erica
Van
Lieven
Direc-on
First
email:
erica.vanlieven@direc-onfirst.com
To
know
more
about
us,
please
visit
our
website:
hQp://www.direc-onfirst.com
and
our
interac1ve
newsleRer:
hQp://www.direc-onfirst.com/newsleQer/oct2010.html
Semantic
Web
3.0
The
Festival
of
NewMR
©
Direc-on
First,
2010