This document discusses strategies for using social media to cover events, including tips and lessons learned from case studies of Washington state government conferences. It provides guidance on setting social media goals, preparing in advance with photos and questions, using hashtags, engaging attendees on Twitter and Facebook, taking photos and videos, conducting surveys, and aggregating content after the event. Live-tweeting, polling apps, and capturing media are some recommended tactics.

1. Using social media to cover events:
strategies, tips and lessons learned
Rich Roesler, Results Washington
Kara Klotz, Office of the Insurance Commissioner
Steven Friederich, Military Department

2. CASE STUDY:
Washington State Government
Lean Transformation Conference

3. RESULTS WASHINGTON

4. LEAN CONFERENCE SETUP

6. #GoLeanWA
LEAN CONFERENCE | 2013

7. LEAN CONFERENCE | 2013

8. LEAN CONFERENCE | 2015

9. SOCIAL MEDIA STRATEGY
What are we trying to achieve?

10. SOCIAL MEDIA STRATEGY
What are we trying to achieve?

11. SOCIAL MEDIA STRATEGY
What are we trying to achieve?

12. Preparation

13. • “Bustling area, good to highlight canned food
donations, busy crowd, exciting day.”
• “This is the person who led the MIT research
team that coined the term Lean as we use it
today. A Lean rock star.”
• “This is the most popular speaker, per YouTube
analytics, every year.”
• “Audio may be challenging; this is a 400 person
room.”
• “A rapid-fire format that should be fun.”
SOCIAL MEDIA LOGISTICS

14. POLLING/FEEDBACK APP

15. POLLING/FEEDBACK APP
Q. “What is a
model line?”
Q. “How do you engage
middle management?”
Q: “Why is it so hot
in here?”
Q: “It’s really hard to hear
in the back of the room.”
A: “Free wifi: Search
for GTCTC”
A: “Yes, slides will be
available afterward.”
A: “Please bear with us
as we adjust audio.”
Q: “How do you
inspire people?

16. TWITTER

17. TWITTER

18. FACEBOOK

19. FACEBOOK

20. VIDEO

21. STILL PHOTOGRAPHY

22. STILL PHOTOGRAPHY

23. SURVEYS

24. Using social media to cover events
Washington Social Media Summit
June 17, 2016

25. Collect social media handles
June 17, 2016Using social media to cover events 25

26. Using a hashtag
Can be used to interact
with attendees…
January 6, 2017Using social media to cover events 26
Attendees may interact
with each other…
Or to promote event …

27. Results from using #WAclimatesummit
June 17, 2016Using social media to cover events 27

28. Engage with people who are engaged
June 17, 2016Using social media to cover events 28

29. Photos
Taken with an iPad during
live-tweeting
Taken by professional
photographer
June 17, 2016Using social media to cover events 29

30. Capture media, info about event
We use Storify to aggregate
media, social media
June 17, 2016Document title 30

31. Washington Military Department

32. Wi-Fi Cameras
EOS 6D
• Use via EOS Utility App on phone. App has ability to
do remote shooting. Full frame camera.
Nikon D750
• Use via Nikon Utility App on phone. Full frame
camera.
Nikon D500
• Uses a SnapBridge app and Bluetooth technology
rather than closed Wi-Fi, ensures always connected.

33. Cheaper route to Wi Fi cameras
Wi-Fi Enabled SD Cards

34. Partners Conference
Someone tweets, while presenter engages
Find Tweets by doing a
Twitter search for @waemd
and #PIEPC2016

35. Cascadia Rising

36. Stats via keyhole.co

37. Questions

38. Please contact us:
• Kara Klotz, OIC
• Steven Friederich, MIL
• Rich Roesler, Results WA
FOR MORE INFO