Ray poynter main stage - 2012 - 1
•
0 likes•269 views
Where is social media research today, where will it be tomorrow?
Recommended
Recommended
More Related Content
Similar to Ray poynter main stage - 2012 - 1
Similar to Ray poynter main stage - 2012 - 1 (20)
More from Ray Poynter
More from Ray Poynter (20)
Recently uploaded
Recently uploaded (20)
Ray poynter main stage - 2012 - 1
- 1. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 A Presenta*on from The Fes*val of NewMR – Main Stage 5 December 2012 Where is social media research today, where will it be tomorrow? All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit NewMR.org Ray Poynter Vision Cri9cal University
- 2. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Where is social media research today, where will it be tomorrow? Ray Poynter Director @ Vision Critical University
- 3. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 What is social media research? 1. Listening, searching, & monitoring 2. Netnography 3. Social media inspired research 4. Researching social media 5. Social media as a sample source 6. Integrating social media into mainstream research
- 4. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Listening, searching, & monitoring Volume Trends Sen*ment Influence Content
- 5. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Listening, searching, & monitoring Time Plateau of Produc:vity Slope of Enlightenment Trough of Disillusionment Peak of Inflated Expecta:ons Gartner Hype Cycle
- 6. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Listening, searching, & monitoring Strengths • Fast • Real conversations • Answers the unanswered • Reflects market salience • Some successes Weaknesses • Demographics • Facebook’s opacity • Automated sentiment analysis • Costs
- 7. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Netnography Google Trends -‐ Netnography Nivea’s Stain Manual
- 8. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Communities Qual Days Years 50,000+ 30 Qual & Quant MROC MROC Community Panel Qual & Quant
- 9. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Communities 3% and growing
- 10. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Smartphone Enabled Research
- 11. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Researching social media
- 12. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Social media as a sample source
- 13. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Integrating social media into mainstream market research 1. Tracking panel members in social media 2. Linking to respondents’ social media 3. Quantifying and validating Social Media findings 4. Complementing traditional research with social media
- 14. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 What’s Next? • Legislation and regulation • More tracking and logging • Improved demographics of comments • Improved text analytics • More integration with MR • Imitations and upgrades to Google Consumer Surveys
- 15. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Three Top Tips! 1. Use Communities 2. Integrate SM with mainstream MR 3. Keep experimenting with: – Monitoring tools – Text analytics – Logging tools
- 16. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Thank you Ray Poynter Director @ Vision Critical University
- 17. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Q & A Ray Poynter VCU Sue York NewMR
- 18. Speaker Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 1 Ray Poynter Email Ray @ ray.poynter@visioncri:cal.com Follow Ray’s tweets at @ hSp://twiSer.com/raypoynter Connect with Ray on LinkedIn @ hSp://uk.linkedin.com/in/raypoynter Find out about Ray’s book at @ hSp://bit.ly/cmFnbo Check out Vision Cri:cal University @ hSp://vcu.visioncri:cal.com/