1. Image created with Wordle.net
Business
Guide to
The

2. 2
Objectives
2 Flickr | mborowick
1. Definition
Knowledge of what Social Media is.
2. Context
What Social Media means to my
business.
3. Action
Identify opportunities to use Social
Media in your media mix.

3. 3
Defining Social Media
“Social media is content created by people using highly
accessible and scalable publishing technologies. At its most
basic sense, social media is a shift in how people discover,
read and share news, information and content. It's a set of
technologies, tools and platforms facilitating the discovery,
participation and sharing of content.”
- Wikipedia
“Media that is created and consumed by the same audience.”
- J. Loehr

4. 4
Web 2.0
 Blog
 Syndication
 Tagging (Folksonomy)
 Open Source
 Experiences
 Services
 i
Web 1.0
 Personal Websites
 Stickiness
 Directory (Taxonomy)
 Proprietary
 Transactions
 Applications
 e
Web 1.0 vs. 2.0
"What is Web 2.0, Design patterns and business models for the next generation of software" - Tim O'Reilly, 9.30.2005

5. 5
Web 2.0 & Social Media

6. 6
What Web 2.0 Means to Social Media
 Media Outlets
 # of Platforms
 # of People
 Speed to Market
 Barriers to Entry

7. 7
Forrester’s Online Participation Ladder
90 / 9 / 1

8. 8
The Changing Marketing Mix
Radio
Direct
Mail
Email
Billboards
Mobile
Advertising
Social
Media
TV
Online
Advertising
Newspaper
Marketing
Plan

9. 9

10. 10
It’s About “And” vs. “Or”
Photo
Sharing
Wiki
Content &
Crowd-
sourcing
Calendar &
Events
Video &
Music
Social
Networks
Blogs &
Micro-Blogs
Social
Bookmarks
Social
Media

12. 12
Three Things You Can Do Right Now
1.Listen

13. 13
Blogs & Micro-Blogs
Push vs. Pull
Connecting

14. 14
Blogs & Micro-Blogs cont.
Personal Brand

15. 15
Blogs & Micro-Blogs cont.

16. 16
Social Networks
Sharing

17. 17
What you can do Today

18. 18
Three Things You Can Do Right Now
1. Listen
 Push vs. Pull
 Sharing
 Connecting
 Personal Brand
1.Participate

19. 19
Social Networks

20. 20
Social Bookmarks
Discovery

21. 21
Content & Crowd-Sourcing

22. 22
Content & Crowd-Sourcing
Transparency

23. 23
Photo Sharing

24. 24
Three Things You Can Do Right Now
1. Listen
 Push vs. Pull
 Sharing
 Connecting
 Personal Brand
1. Participate
 Discovery
 Transparency
1.Evaluate

25. 25
Video & Music
Approach

26. 26
Look at the Mix
It’s about “AND” vs. “OR”
.com

27. 27
Look at the Mix

28. 28
Three Things You Can Do Right Now
1. Listen
 Push vs. Pull
 Sharing
 Connecting
 Personal Brand
1. Participate
 Discovery
 Transparency
1. Evaluate
 Approach

29. 29
Bottom Line
Look at your organization’s objectives and those
of you customers.
The means with which to achieve them have
increased. The opportunity now is the mix.
29 Flickr | mr.schewel

30. 30 Image created with favicoop.com
Remember, it’s a jungle out there.
jloehr@gmail.com