Lean Six SigmaGreen Belt/General Manager, Sales/Distribution & Marketing,22 Years in FMCG & Food, Beverages & Dairy, boost company Revenue, P&L, Market share & Market Research, through Proactive Skills.Africa/Kenya/Tanzania/Nigeria/Uganda/UAE/Dubai

1. Profile Summary
Strategic Sales and Marketing specialist with over 22+ years of cross-cultural experience in Sales,
Distribution & Marketing, GTM Strategy Formulation & P&L Mgmt. Steering the entire sales &
marketing strategy development, GTM program development, profit, revenue targets and market share
targets, finalizing annual operating plan, formulating and implementing strategic plans. Managing
potential sales opportunities including distribution strategies, reseller agreements and market
segmentation; designing sales performance goals; conducting statistical analysis to determine potential
growth, an implementer with recognized proficiency in accomplishing corporate plans and goals
successfully
Lean Six Sigma Green Belt, Resourceful General Manager/ Chief Sales Officer (CSO), Sales/Distribution
& Marketing (Fmcg & Food, Beverages, Dairy), Logistics, Admin, driven to Cut company Cost and boost
company Revenue & Market Share, Market Research through Innovative Management Skills, impacting
Profitability. Organized and Diligent with excellent Sales/Distribution and Marketing skill, General
Administration and Logistics, Admin and Interpersonal Management and Communication Skill.
Education
A (Sales & Marketing) from Sikkim Manipal University-2009
B. COM (Accountancy /Economics) CALCUTTA UNIVERSITY-1993
Six Sigma-"Lean Six Sigma Green Belt “and Pursuing B.B
Professional Trainings and Associations
Attended various Sales Training Program conducted by Godrej,
3M, & PepsiCo sales training group
It Skills
Well versed with MS Excel, MS Word, MS PowerPoint & Internet
Application.
Well versed with the implementation of Mobile Solution to GT &
Modern Trade.
PERSONAL DETAILS
Date of Birth: 18th November 1971
Languages: English.
Address: Addis Ababa Ethiopia.
Current Location: Ethiopia
Nationality: Indian
DEBABRATA MAJUUMDER
Chief Sales Officer. (CSO)
Sales & Marketing | GTM Strategy Formulation | P&L Mgmt
Proven record of achievement in conceiving & implementing ideas that have fueled market
presence and driven revenue
+251911233552. dmajumder74@hotmail.com Ethiopia

2. CAREER TIMELINE
WORK EXPERIENCE
Chief Sales Officer. (CSO)
ABIG PLC –ETHIOPIA - January ‘19 to till Date
Brands: SAA-Biscuits and Snacks, SAA-Milk & Milk Products (Cheese, Butter, Milk), AquAddis (Natural Spring Bottled Water), Addis
(sparkling water), Tonic Water, Mango Juice(Ethiopicana), Carbonated Soft Drink (RC Cola Orange & Lemon), Dukem Edible Oils (Nigar
Seed), ‘Yid-Edible Oil(Sunflower), Amenti (Corn Flakes), Teum (Tomato Ketchup). Amenti Spaghetti & Pasta.
(Group Companies: ASKU PLC-Mineral Water/Carbonated/Non C. Beverages, Juice, BEES General trading PLC-Edible Oil, Berbero Petrochemical Industry,
SAA Dairy, Amenti Food Processing, Etc.)
Job Responsibilities:
Create KPI for the Sales/Distribution & Marketing Team and Evaluate. Conduct Business Analysis.
Overseeing all Sales/Distribution and Marketing-related activities, Pricing/ Promotion Decision.
Creation of Sales/Distribution & Marketing & GTM strategies/Cost to Sales Ratio for each Department. Taking Care of New
Product Development. Price/Place/Promotion Decision. Use of Social Media in Marketing Plan.
Provides leadership, direction, and resources to the Sales & Marketing department and is accountable for the overall Sales
& Marketing department performance, Leads and manages all activities within the Sales & Marketing Dept., Account
Management, Operations, Customer support, and Advertising.
Responsible to Increase Sales Revenue for each of the business's verticals and Develop Marketing plan to increase
Consumption. Responsible for P&L of Each Vertical.
Total Man Head-337. (NSM-02, HOS-08, ASM-16, Sales Sup.Visor-36, Sales Rep-275), handling an average Business of
160 million $ P.M. (1950 Million $ PA),
Reporting to MD.
General Manager-Sales & Marketing (East Africa)
Mjengo Limited – Kenya, Uganda - Jan ‘16 to Jan ‘19
Super Brands: Nuvita Biscuits, Nuvita Snacks, Daawat Rice, Daawat Spaghetti & Pasta, Nuvita Wafers, Corn Puffs, Nuvita Cereal, Rico
Soups, Rico Milk and Cheese, Butter.224 Rice.
Job Responsibilities:
Head & Mentored, Asst. General Manager-01, Head of Sales/RSM-04 to increase Individual & Team performance.
Maximized Efficiency of Sales Team by Training, developing strategy.
Increased Market Share/Consumption, by increasing Retail, Wholesale & Modern trade visibility, Brand Building, Trade
Shows, Bill Board, Media Support, Key Account ATL/BTL marketing plans and distribution (ND, WD).
To set Pricing Decision, Mobile Software Solution for GT/MT, GTM Strategy to create Growth Path.
Development of the right number of fleet of the vehicle for Logistic support, Development of Commercial terms/Credit
terms/JBP with business partners, Plan, Organized, Lead and control the entire Sales and Marketing operation of General
Trade, Modern Trade, and Export, Handled a business of 6600 million Shilling per annum (65 million $),
Reporting To Managing Director.
2019 - till Date 2016 - 2019 2013 - 2015 2005 - 2012 1997 - 20032003 - 2005
Chief Sales Officer. (CSO).
ABIG PLC
Head of Sales
Varun Beverages Ltd-PepsiCo
Area Sales Manager
Dabur India Ltd
Sales Officer
Godrej Consumer
Products Limited
Branch Manager
3M INDIA LIMITED
General Manager
Mjengo Limited

3. Head of Sales-Sales & Marketing Jan 2013 to Dec 2015
Varun Beverages Ltd-PepsiCo: (RJ Corporation-PEPSICO’S biggest bottler in South Asia)
Orissa, West Bengal, Jharkhand, Bihar
Brands: Pepsi, Mountain Dew, Aquafina bottled water, Slice Mango Drink, Mirinda Orange.
Job Responsibilities
Lead & Train the Sales Managers/Area Sales Managers/Sales Executive to implement Basics of FMCG to increase Market
Share and ND, WD. & develop requisite Selling Skills.
Prepare Marketing Plan to get market share from competition and right distribution.
Managing Overall Distribution and Visibility of PepsiCo products (Pepsi, Mountain Dew, Slice, Mirinda Orange, Aquafina)
through Placement, Expansion of coverage through Hub-Spokes, Visibility, and Mind share to gain Market Share.
Prepare & Achieve Annual Marketing and Sales Business Plan to achieve organization’s Objective.
KPI for sales team and Evaluate, Prepare a Marketing Plan.
Branch Manager-Sales Co-Coordinator Nov 2008 to Dec 2012
3M INDIA LIMITED:
West Bengal, Orissa, North Eastern States, Bihar, Jharkhand, Andhra Pradesh
GROWTH PATH
Branch Manager-Sales Nov 2008 to Dec 2012
Area Sales Manager Oct 2005 to Oct 2008
Job Responsibilities
Implementing basics of FMCG (coverage, placement, visibility, stock turnover ratio, mind share)
Planning on product marketing and Placements, Promotion Decision to increase Offtake.
Market share analysis based on the report of market surveyors.
Ensure ND, WD.
JBP with Top MT Accounts. Top Key Accounts Management.
Area Sales Manager April 2003 to Oct 2005
Dabur India Ltd:
West Bengal
Job Responsibilities
Implement the basics of FMCG, on the job training to sales officers/ISR.
Responsible for building and maintaining strong professional relationships with Channel Partners
Ensuring placement, coverage, and visibility of Dabur Chawanprash, Dabur Hajmola, Dabur Pudin Hara, Dabur Lal Tel,
Dabur Amla, Dabur Vatika, Dabur Almond, and Dabur Hair oil, Dabur Shampoo, Dabur Red Toothpaste, Dabur Lal Dant
Manjan, etc.
Sales Officer
Godrej Consumer Products Limited April 1997 to April 2003
West Bengal & Jharkhand
Job Responsibilities
Primary & Secondary, Roi Management, On Job Training.
Implement Basics of FMCG (Coverage, Placement, Visibility), Key Account Relation, Distributor Management.
Date: -
Place: - - DEBABRATA MAJUUMDER