Creating Your First Website Using Wordpress.org and "Self Hosting"

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Creating Your First Website Using Wordpress.org and "Self Hosting"

  1. 1. Creating Your Website Wordpress.org and Choosing a Host Randall V. Wong, M.D. Medical Marketing Enterprises, LLC Presented at the American Academy of Ophthalmology, 2011
  2. 2. Randall V. Wong, M.D. Disclosures <ul><li>Medical Marketing Enterprises, LLC (O) </li></ul><ul><li>Co-Founder </li></ul><ul><li>MedicalMarketingEnterprises.com </li></ul><ul><li>[email_address] </li></ul>
  3. 3. Blog = Website = Confusion <ul><li>What exactly is a blog? </li></ul><ul><li>Why do we need a website? </li></ul><ul><li>How much does it cost? </li></ul><ul><li>How to find the right company? </li></ul><ul><li>Where Do We Start? </li></ul><ul><li>And Social Media? </li></ul>
  4. 4. Publishing Your Own Blog <ul><li>Start your first Website </li></ul><ul><li>Wordpress.org </li></ul><ul><li>“ Self-Hosted ” </li></ul><ul><li>Write and publish an article </li></ul><ul><li>Learn About SEO and Social Media </li></ul><ul><li>Integrate Social Media Platforms </li></ul>
  5. 5. Blog? <ul><li>The Purest Form of Social Media </li></ul>
  6. 6. Social Media <ul><li>Allows and creates a conversation by allowing the user to become involved </li></ul><ul><li>The user can ask a question or “ comment ” </li></ul>
  7. 7. Themes <ul><li>“ Web Design is Dead!” </li></ul><ul><li>Turn-Key themes </li></ul><ul><li>Free </li></ul><ul><li>Little cost </li></ul>
  8. 8. Starting Your Site <ul><li>Buy URL </li></ul><ul><li>Install WP </li></ul><ul><li>Publish </li></ul>
  9. 9. Buy the URL <ul><li>BlueHost.com </li></ul><ul><li>GoDaddy.com </li></ul><ul><li>“ Our” Website URL: </li></ul><ul><li>www.TypeYourWebSiteHere.com </li></ul>
  10. 10. Bluehost.com Bluehost.com
  11. 11. GoDaddy.com GoDaddy.com
  12. 12. Install Wordpress <ul><li>Most common CMS </li></ul><ul><li>Largest online support </li></ul><ul><li>24/7 answers </li></ul>
  13. 13. Your First Article <ul><li>TypeYourWebsiteHere.com/wp-admin </li></ul><ul><li>User ID </li></ul><ul><li>PW </li></ul>
  14. 14. Sign In
  15. 15. Dashboard  “Pages”
  16. 16. Click “Add New”
  17. 17. Title and Text Editor
  18. 18. SEO: Title/Description
  19. 19. Publish
  20. 20. Changing Themes <ul><li>Turn-Key </li></ul><ul><li>Low Cost </li></ul><ul><li>Change with the Weather </li></ul>
  21. 21. Social Media <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Linked IN </li></ul><ul><li>If you have no website, don’ t bother with social media. SM draws attention to your website. </li></ul>
  22. 22. Achievements <ul><li>Buy URL </li></ul><ul><li>Set up “ self hosted ” site using WP </li></ul><ul><li>Published </li></ul><ul><li>Consider Social Media </li></ul><ul><li>You can now take control of your marketing! </li></ul>
  23. 23. Thank you! Congratulations <ul><li>Randall V. Wong, M.D. </li></ul><ul><li>Medical Marketing Enterprises, LLC 7726 Bradley Blvd Bethesda MD 20817 </li></ul><ul><li>240.230.7353 </li></ul><ul><li>[email_address] </li></ul>

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