Key Points: Blogging started as social expressionPeople blog for all sorts of reasonsWe are going to focus on blogging for businessDemonstrate expertiseImprove search positionHumanize your firm
Google is the new yellow pagesConsumers are smart enough to know the difference between paid links and organic contentConsumers are more likely to click links to peer reviews then company sitesStory of bank blog experienceContent never goes away, it is superseded by newer content
While there are hundreds of elements in the Google Algorithm, these three are always relevantRelevancy – Your web copy and blog posts should contain key words This sounds simple, but sometimes, we miss the obvious. I had a client who designed a product which was an alternative to a “vent damper”. He didn’t want any association with the actual term. Unfortunately since consumers did not know his product existed, they couldn’t find him. We rewrote his home copy to say: Unlike traditional vent dampers, our product…. Suddenly, people could find his site.Recency - New content goes to to the top of the list. While it is unproductive to update your home page every day, you should have a strategy for adding new content on a regular basis. This is why blogs have become so popular for small business owners. A fresh blog post, containing relevant information, gives visitors, and Google a reason to come back.Related Links - The Internet is a collaborative community, and you are judged by the company you keep. To improve visibility, work with your strategic partners to add links on their sites and reciprocate with links on yours. Share the love, with references to associates who have products and services which are RELEVANT to your target audience. Also consider a few links to national trade associations, and organizations even if they don’t link back, this does give a level of authority and credibility to your site. Another tactic is to write comments on other related blogs. Again, this creates a positive impression of you ( assuming the comment adds value to the original post) and it creates a link back to your site.
Updates at least three times a weekMinor changes to existing content mixed with new content
The 3 "R's" of Blogging
The Three “R’s” of Blogging And the Two “P’s”
Why Blog? – SEARCH!Content Helps People Find You