Organic Search Engine Optimization Best Practices for Maximum RankingsPrepared By:Amit Kumar Chauhan(SEO Executive)http://amitgenius1.blogspot.in/September, 2012
Talk Highlights: What is a Search Engine and how it works? What is SEM and Its types? What is SEO and Its techniques? Need of SEO for a website? Benefit of doing SEO for a website? Dealines Of SEO?
SEO plays an important role to rank higher awebsite in search engine result page.Lets talk about further.............
First of all, we discuss about search engines?What a Search Engine is?Search engines are programs that searchinformation for specific keywords and returns alist of the documents or websites where thekeyword were found.A web search engine is the key to searchspecific information on World Wide Web.
How to search engine works?Search engines have two major functions - crawling & buildingan index, and providing answers by calculating relevancy &serving results.Web search engines work by storing information about manyweb pages. These pages are retrieved by a Web crawler(known as a spider) - an automated Web browser whichfollows every link on the site. Data about web pages are storedin an indexed database for use in later queries. A query can bea single word.
What is Crawling and Indexing?Crawling:Crawling is the process by which Googlebot discovers newand updated pages to be added to the Google index.Indexing:Googlebot processes each of the pages it crawls in order tocompile a massive index of all the words it sees and theirlocation on each page.
What is SEM (Search Engine Marketing)?Search Engine Marketing (SEM) is a form of internet marketingthat involves the promotion of websites by increasing theirvisibility in search engine results pages (SERPs) throughoptimization (both on-page and off-page) as well as throughadvertising methods (paid placements and contextualadvertising) like PPC.The largest SEM vendors of PPC are Google AdWords,Yahoo! Search Marketing and Microsoft adCenter.Types of Search Engine Marketing?There are two parts of Search Engine Marketing :-First is SEO and second one is PPC.
What is Search Engine Optimization?Search Engine Optimization (SEO) is the process of improving thevisibility of a website or a web page in a search engine result pagesvia natural or organic listings.SEO may target different kinds of search including image search,local search, video search, news search and industry-specificvertical search engines.Keywords are an important part of SEO.
There are two major categories of SEO:1. On Page SEO or On Page Optimization2. Off Page SEO or Off Page Optimization
1. On Page Optimization:-In Search Engine Optimization, on-page optimization refers tothe factors which are controlled by you or by coding on yourpage.Examples of on-page optimization include actual HTML code,meta tags, keyword placement.It is basically editing your websitess source page and contentso the Search Engine can find your webpage when a user issearching for your websites related topic or information.On Page Optimization is the most important part of SEO.
Techniques Of On-Page Optimization:- Website Structure Optimization Content Optimization Image Optimization Meta Tags Optimization Sitemap Creation(HTML and XML) Google Analytics Robots.txt file Optimization Keyword Research and Analysis
Website Structure Optimization: Make your website seo friendly. Content Optimization:- Optimize your websites content like use unique content in your website. Image Optimization:- <img src="Image Path" alt="Keyword" title="keyword regardingthe image">
Meta Tags Optimization:- Optimize meta tags of your website. Title Tag Optimization:- <title>Define Website Title here</title> Description Tag Optimization:-<meta name="description" content="Description of the websitewhich would display in SERP." /> Keyword Tag Optimization:-<meta name="keywords" content="targated keywords of thewebsite" /> Robots-Tag:-<meta name=”robots” content=”index, follow" />
Example Robots.txt Format:-Allow indexing of everythingUser-agent: *Disallow:Disallow indexing of everythingUser-agent: *Disallow: / Google Analytics: Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
2. Off Page Optimization:-Off page SEO is defined as the things you do work offline toyour website in order to achieve good search engine ranking.In simple definition, Off Page Optimization does not involveany optimization with the contents of the webpage instead itis the optimization which is done offsite the web contents. Sohere you do not do anything with the content of the webpage.Off-page SEO encompasses or cover many techniques usedfor creating inbound links to a website for increase theperceived popularity of the page.
Techniques Of Off-Page Optimization:- Quality Link Building Manual Search Engine Submission Local Directory Submission Article submissions Article Marketing Social Bookmarking Classified Ads Posting Blogging Social Media Optimization(SMO) Google Map Listing
"Why website need SEO services?"In today era, almost businesses are setting up their websitesbecause internet is the source to generate more revenue forbusinesses.To market any business, one can use advertisement onnewspapers or magazines, use telephones, deliver brochuresdoor to door or a sales person go to different companies for thepromotion of products, but these approaches reach only to alimited audience. However, with SEO the situation is completelydifferent, one only needs to optimize one’s website and theinternet will do the necessary advertising around the globe.SEO is the cheapest and fastest way of online marketing andpromote services, products and businesses.
""Advantages of SEO"" Traffic Concerned Long-term Positioning Easy Navigation in Search Engines
What is Pay Per Click?Pay per click (PPC) (also called Cost per click) is an Internetadvertising model used to direct traffic to websites, whereadvertisers pay the publisher (typically a website owner) whenthe ad is clicked. With search engines, advertisers typically bidon keyword phrases relevant to their target market.Among PPC providers, Google AdWords, Yahoo! SearchMarketing, and Microsoft adCenter are the three largestnetwork operators.
Deadlines Of SEO? Keyword Stuffing Over Optimization Copyright Issue Hidden Text Duplicate Title Tags
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