1. Web Site 101:
3 Steps to Creating
Your First Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2012
Course 565

2. Randall V. Wong, M.D.
Financial Disclosure
 Co-Founder
 Medical Marketing Enterprises, LLC (O)
 www.MedicalMarketingEnterprises.com

3. Goals
After this course, you should be able to;
 Choose a domain name
 Choose a hosting service (GoDaddy, Bluehost)
 Choose a CMS (software)
 Prepare to launch your site!

4. 3 Steps to Starting a Web Site
 Domain (www.mymedicalpractice.com)
 SEO
 The suffix
 Hosting
 Self-hosted
 Hosted
 Website evelopment
 .com vs. .org vs. html

5. The Domain: Maximize the SEO
 Choosing a Domain
 Best to maximize the SEO of the domain, but not absolute
 Use a combination of popular keywords used in search
“www.BethesdaRacketStringing.com”
Vs.
“www.WongWongandWong.com”

6. What’s in a Name?
 Choose 3 keywords which describe your services
 Combine them
 Maximizes the SEO of choosing a domain

7. RetinaEyeDoctor.com
 Retina + Eye + Doctor
 www.RetinaEyeDoctor.com
 Ranks Globally
 Has both SEO of the URL and the site is optimized

8. Keyword Search
 Use Keyword Search tools to determine if a particular word is commonly
used
 E.g. “Eye Doctor” is searched more often than “Ophthalmologist”
 “Keyword Tool”

9. Google Keyword Tool

12. Buy the Domain
 Usually purchased for $10-$15
 Cost per year
 Best to buy for 5 years, signifies you are “trusted”
 Spammers and Black Hat sites will buy for much shorter duration.

13. Bluehost.com
Bluehost.com

14. GoDaddy.com
GoDaddy.com

15. Domain Ownership
 You may or may not want to pay for anonymity
 We recommend using a company credit card and listing yourself as the
owner and at your office address

16. Domain Suffix: Does it Matter?
 .com
 .net
 .org
 .edu
 In general, the Domain suffix is intended to signify the type of company or
organization, but any entity can enter domains with these suffixes.

17. Country Codes and SEO
 Domain suffixes
 Country Codes
 .ca – Canada
 .cn – China
 .de – Germany
 .au - Australia
 Not all country codes are available
 SEO – host URL in same country

18. Hosting Your Site
 Self-Hosted
 Maximum Control
 Maximize SEO

19. Hosting: Where to Store Your Site
Hosted (Free) Self-Hosted
 Blogger.com  GoDaddy.com
 Wordpress.com  Bluehost.com
 Godaddy.com  HostGator.com

20. Hosted: Pros vs. Cons
Pros Cons
 Free  URL unprofessional
 No Server Maintenance  Limited design themes
 No Downtime  File Access/Ownership
 Free URL  Poor SEO

21. Self-Hosting
Cons Pros
 Costs  Costs - $10/mo.
 “Maintenance”  Custom Design
 Separate URL  Best Function
 Best SEO

22. Self-Hosted:
 Maximum control
 Maximum flexibility
 Affordable
 Best SEO!!!!!

23. Choosing Hosting Company
 Up time
 Download time (SEO)
 Email?
 Customer Service
 24/7
 Time on Hold

24. Self Hosting
 Bluehost
 Go Daddy
 Host Gator

25. Building The Site
 Purchased URL
 Chosen Hosting Company
Must build site!

27. 3 Types of Websites
 Resource (Static, No SEO)
 Marketing (Dynamic, SEO)
 Interactive (Dynamic, SEO, “Blog”)

28. Web = Blog
 Modern website must be on CMS
 Design is fully customizable and can look like any website
 Can “add” function when you are ready
 E.g.: Change a Resource site to Marketing site

29. Website Design

30. Web Design is Obsolete
 Does not improve your rankings
 Expensive to change
 Themes/Design for blogs is now very cheap and turn-key
 Great Looking Page, but Will Not Rank!

31. Software/CMS
 Blogging Software
 Server Based
 Best SEO
 Social Media
 Traditional website software is obsolete
 E.g.FrontPage, Dreamweaver

32. Wordpress….

33. Wordpress.com vs. Wordpress.org
.com .org
 Free  Costs
 Limited Themes  Unlimited flexibility (plugins)
 Limited SEO  Customized Themes
 URL  Custom URL
 No maintenance issues  Maintenance
 No customer service issues  Best SEO!!!

34. Web Design
 Obsolete from SEO perspective
 Turn-key Themes
 3rd Party Themes
 Studiopress
 Genesis
 Thesis

35. Conclusions
 Owning your own website is cheap, not economical, but cheap
 $10/month (Best ROI)
 Best and Only Marketing Strategy (Billboards)
 Your First Step to Social Media!

36. Take Home: Starting a Web Site
 URL
 Hosting
 Blog Software
 Blog = Website
 Design is Obsolete
 Maximize SEO value in your decision making process!

37. See You on the Web!
 January 15, 2013
 Webinar
 Update/Refresh AAO 2102

38. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817
240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com