#565 WebSite 101: 3 Steps to Creating Your First Website

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Three basic steps to starting any website include choosing a URL, selecting hosting and then a content management system.

At each step there are SEO considerations which must help you get your website ranked.

This course was taught at the American Academy of Ophthalmology, Chicago, 2012.

Enjoy!


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  • Please feel free to email me prior to the lecture!rwong@medicalmarketingenterprises.com
  • There are 3 basic components to creating your website.Domain: this is the “www” or your website addressHosting: refers to where your website is hosted or storedCMS = Content Management System (Wordpress.org is the best)
  • You should choose a URL that gives you the best SEO.Choose phrases that are meaningful.
  • Choose keywords that are popular search terms.
  • Cost of a “non-premium” URL is inexpensive. Purchase should be 5-7 years to provide “trust.” From Google’s perspective, anyone who has owned a website less than a year, or, who has purchased a domain for a year might be a spammer.
  • Checking availability of a domain is easy. Enter your desired URL. You will then find availability and price.
  • Two favorites of ours are GoDaddy and Bluehost. There are certainly many others. Most “3rd party” hosting services are one stop shopping….buy your domain and hosting for one low price. In general, most of the hosting sites are quite affordable.
  • Domain ownership simply means, “Who owns this domain?”You may elect to make this knowledge public. Your ownership of your practice/business is public knowledge. By default, why not disclose you own your own website? In other words, no need to pay extra.
  • Self hosting means that you are paying for storage of your files on a 3rd party server. Whoever you choose as your hosting company, make sure they have a greater than 99.9% uptime, 24/7 customer service and the ability to host a Wordpress.org site (most do).
  • One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs.Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc.No marketing value, but at least a footprint on the web.With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).
  • Web design is expensive yet has no impact on your website rankings.
  • “Blogging Software” = CMS (Content Management System)Blogging software, such as Wordpress.org, is the modern version of Dreamweaver or Frontpage (so called HTML generators).
  • Different than Wordpress.com.Most popular CMS Used by most successful bloggers and website developers.Maximizes SEO.Focus is on content.
  • Web design is history. No value from SEO perspective.We’ll talk about turn-key themes; easy and cheap ways alternatives to expensive webpage desigers.We use Studiopress frameworks and themes.I’ll tell you why you shouldn’t use anything else!Affordable, coded for SEO to name a couple!
  • #565 WebSite 101: 3 Steps to Creating Your First Website

    1. 1. Web Site 101:3 Steps to CreatingYour First Website Randall V. Wong, M.D. Medical Marketing Enterprises, LLC AAO: 2012 Course 565
    2. 2. Randall V. Wong, M.D.Financial Disclosure Co-Founder Medical Marketing Enterprises, LLC (O) www.MedicalMarketingEnterprises.com
    3. 3. GoalsAfter this course, you should be able to; Choose a domain name Choose a hosting service (GoDaddy, Bluehost) Choose a CMS (software) Prepare to launch your site!
    4. 4. 3 Steps to Starting a Web Site Domain (www.mymedicalpractice.com)  SEO  The suffix Hosting  Self-hosted  Hosted Website evelopment .com vs. .org vs. html
    5. 5. The Domain: Maximize the SEO Choosing a Domain  Best to maximize the SEO of the domain, but not absolute  Use a combination of popular keywords used in search “www.BethesdaRacketStringing.com” Vs. “www.WongWongandWong.com”
    6. 6. What’s in a Name? Choose 3 keywords which describe your services Combine them Maximizes the SEO of choosing a domain
    7. 7. RetinaEyeDoctor.com Retina + Eye + Doctor www.RetinaEyeDoctor.com Ranks Globally Has both SEO of the URL and the site is optimized
    8. 8. Keyword Search Use Keyword Search tools to determine if a particular word is commonly used E.g. “Eye Doctor” is searched more often than “Ophthalmologist” “Keyword Tool”
    9. 9. Google Keyword Tool
    10. 10. Buy the Domain Usually purchased for $10-$15 Cost per year Best to buy for 5 years, signifies you are “trusted” Spammers and Black Hat sites will buy for much shorter duration.
    11. 11. Bluehost.com Bluehost.com
    12. 12. GoDaddy.com GoDaddy.com
    13. 13. Domain Ownership You may or may not want to pay for anonymity We recommend using a company credit card and listing yourself as the owner and at your office address
    14. 14. Domain Suffix: Does it Matter? .com .net .org .edu In general, the Domain suffix is intended to signify the type of company or organization, but any entity can enter domains with these suffixes.
    15. 15. Country Codes and SEO Domain suffixes  Country Codes  .ca – Canada  .cn – China  .de – Germany  .au - Australia Not all country codes are available SEO – host URL in same country
    16. 16. Hosting Your Site Self-Hosted Maximum Control Maximize SEO
    17. 17. Hosting: Where to Store Your Site Hosted (Free) Self-Hosted Blogger.com  GoDaddy.com Wordpress.com  Bluehost.com Godaddy.com  HostGator.com
    18. 18. Hosted: Pros vs. Cons Pros Cons Free  URL unprofessional No Server Maintenance  Limited design themes No Downtime  File Access/Ownership Free URL  Poor SEO
    19. 19. Self-Hosting Cons Pros Costs  Costs - $10/mo. “Maintenance”  Custom Design Separate URL  Best Function  Best SEO
    20. 20. Self-Hosted: Maximum control Maximum flexibility Affordable Best SEO!!!!!
    21. 21. Choosing Hosting Company Up time Download time (SEO) Email? Customer Service  24/7  Time on Hold
    22. 22. Self Hosting Bluehost Go Daddy Host Gator
    23. 23. Building The Site Purchased URL Chosen Hosting CompanyMust build site!
    24. 24. 3 Types of Websites Resource (Static, No SEO) Marketing (Dynamic, SEO) Interactive (Dynamic, SEO, “Blog”)
    25. 25. Web = Blog Modern website must be on CMS Design is fully customizable and can look like any website Can “add” function when you are ready E.g.: Change a Resource site to Marketing site
    26. 26. Website Design
    27. 27. Web Design is Obsolete Does not improve your rankings Expensive to change Themes/Design for blogs is now very cheap and turn-key Great Looking Page, but Will Not Rank!
    28. 28. Software/CMS Blogging Software  Server Based  Best SEO  Social Media Traditional website software is obsolete  E.g.FrontPage, Dreamweaver
    29. 29. Wordpress….
    30. 30. Wordpress.com vs. Wordpress.org .com .org Free  Costs Limited Themes  Unlimited flexibility (plugins) Limited SEO  Customized Themes URL  Custom URL No maintenance issues  Maintenance No customer service issues  Best SEO!!!
    31. 31. Web Design Obsolete from SEO perspective Turn-key Themes 3rd Party Themes Studiopress Genesis Thesis
    32. 32. Conclusions Owning your own website is cheap, not economical, but cheap $10/month (Best ROI) Best and Only Marketing Strategy (Billboards) Your First Step to Social Media!
    33. 33. Take Home: Starting a Web Site URL Hosting Blog Software Blog = Website Design is Obsolete Maximize SEO value in your decision making process!
    34. 34. See You on the Web! January 15, 2013 Webinar Update/Refresh AAO 2102
    35. 35. Thank YouandTo Your Success!Randall V. Wong, M.D.Amy Wong, Esq.Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD 20817240.230.7353RWong@MedicalMarketingEnterprises.com Amy@MedicalMarketingEnterprises.com

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