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We enable designers & small agencies
to build the best Facebook promotions.
How you can use Facebook for
       your business
800	
  million	
  friends	
  
  50%	
  log	
  on	
  to	
  Facebook	
  each	
  day	
  
   Average	
  network	
  of	
  250	
  friends	
  
 30	
  billion	
  pieces	
  of	
  content	
  is	
  shared	
  
800	
  million	
  friends	
  
     How	
  do	
  we	
  reach	
  them?	
  
“EdgeRank	
  is	
  like	
  a	
  credit	
  raDng:	
  
 it's	
  invisible,	
  it's	
  important,	
  it's	
  
unique	
  to	
  each	
  user,	
  and	
  no	
  one	
  
    quite	
  knows	
  how	
  it	
  work”	
  
Today’s	
  Consumer	
  
                          Most	
  Facebook	
  pages	
  
                          reach	
  only	
  3%-­‐7.5%	
  of	
  
                          their	
  fans	
  
                          	
  	
  

               ?	
        News	
  Feed	
  publishes	
  just	
  a	
  liQle	
  
                          more	
  than	
  0.2%	
  of	
  the	
  stories	
  it	
  
                          considers	
  
The Facebook Platform 2012

                        Pages




           Page
                                       Ads
        Applications




                       Platform


          Canvas                   Open Graph
        Applications               Applications




                        Timeline
Our secret weapon


              Social media on scale



              46% higher click through rate
              20% lower cost per click
              18% lower cost per fan
Let’s build a story
How you can use Facebook for
       your business
Key to winning on Facebook



  Create       Connect to
                              Penetrate
high quality   distribution               Viral loop
                              News Feed
   stories      channels
What would you share?
•  Incentive to ‘connect’
•  “Why should I share?”
•  Creating sticky posts
Say hello



Daniel Patricio
Founder and product manager

daniel@pinpointsocial.com
(647) 519-2313
@danielpatricio

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Reaching the 800 Million on Facebook - 2012

  • 1. We enable designers & small agencies to build the best Facebook promotions.
  • 2. How you can use Facebook for your business
  • 3. 800  million  friends   50%  log  on  to  Facebook  each  day   Average  network  of  250  friends   30  billion  pieces  of  content  is  shared  
  • 4. 800  million  friends   How  do  we  reach  them?  
  • 5.
  • 6. “EdgeRank  is  like  a  credit  raDng:   it's  invisible,  it's  important,  it's   unique  to  each  user,  and  no  one   quite  knows  how  it  work”  
  • 7. Today’s  Consumer   Most  Facebook  pages   reach  only  3%-­‐7.5%  of   their  fans       ?   News  Feed  publishes  just  a  liQle   more  than  0.2%  of  the  stories  it   considers  
  • 8.
  • 9.
  • 10. The Facebook Platform 2012 Pages Page Ads Applications Platform Canvas Open Graph Applications Applications Timeline
  • 11. Our secret weapon Social media on scale 46% higher click through rate 20% lower cost per click 18% lower cost per fan
  • 13. How you can use Facebook for your business
  • 14.
  • 15.
  • 16.
  • 17. Key to winning on Facebook Create Connect to Penetrate high quality distribution Viral loop News Feed stories channels
  • 18. What would you share? •  Incentive to ‘connect’ •  “Why should I share?” •  Creating sticky posts
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Say hello Daniel Patricio Founder and product manager daniel@pinpointsocial.com (647) 519-2313 @danielpatricio